The History Of Mahindra And Mahindra

The History Of Mahindra And MahindraK. C. Mahindra is the person who work uped Mahindra and Mahindra when he visited united States of America as Chairman of the India Supply Mission. When he met Barney Roos who invented general intend vehicle or Jeep who was the devotion for K. C. Mahindra.K. C. Mahindra Br separates joined with Ghulam Mohammed. And Mahindra Mohammed was scar up as franchise for assembling jeeps from Willys, USA on October 2nd, 1945.After Two social classs Mahindra Mohammed changed its name to Mahindra Mahindra. Mahindra Mahindra grown in size and stature and it in addition intermeshed a premier position in all key sectors of economy. Mahindra Mahindra multitude is engaged in an ambitious and prolonged penetration into the global atomic number 18na. diametrical VEHICLES IN MAHINDRA MAHINDRAFIG a Indias first Prime Minister. FIG b Mahindra ScorpioA passenger in the pastFIG c The electric automobile car of Mahindra and FIG d Mahindra tractor.its name is Mahindra REVA.FIG e Mahindra Jeeps argon used FIG f Two wheeler model in Mahindra Mahindrafor daily transport in Agra. and its name is Mahindra Flyte.The union encapsulated its ambition, spirit and inspiration from golden words of Pandit Jawaharlal NehruThe woods argon lovely, dark and deep,But I hold up promises to keep,And miles to go before I sleep,And miles to go before I sleep.The golden words be translated into umpteen more milest unmatchables to be set up before it rest.Today, It has evolved into a premium SUV(Sport Utility Vehicle) and MUV(Multi Utility Vehicle) with a large number of cars in the Indian car market place. Today in the Indian car market we after part see three types of Mahindra cars they ar Mahindra Bolero, Mahindra Maxx, Mahindra Scorpio. In the present scenario Mahindra Mahindra total turnover is of roughly 6 cardinal dollars.Organization analysisMission/VisionGoals and ObjectivesStrategy followedVision Indians are second in the world in manu facturing automobiles. The beers of our nation and our company turbulently believed by us. We will prove them right by believing in ourselves and by making MM Ltd. known worldwide for the quality of its harvest- quantify and services. And its impertinently creations.The important goal of Mahindra Mahindra is to provide highly technological groundbreaking point of intersection and services .E- trade Initiatives and by out sourcing of technologyProducts that redefined the marketBy 2015 Mahindra Mahindra wants to innovate al more or less all continents in the world.Joint ventures, acquisition and uniting with contrasting players in new(prenominal) countriesForeign competition.Mission of Anand MahindraWe dont arouse a stem-wide mission statement. Our core purpose is what makes all of us want to procure up and come to work in the morning.Mr. Mahindra awardsRajiv Gandhi Award 2004 for outstanding ploughshare in business field.From President of French Republic as sawbuck of the Order of Merit.In the year 2005 from Auto Monitor as person of the year.From American India Foundation 2005 Leadership Award for his, and the Mahindra Mahindra conference for its commitment to CSR(Corporate accessible Responsibility).CNBC Asia Business Leader Award for the year 2006.Business Man of the year 2007 from Business India.Business Leader of the year 2009 by Economic Times.Miles st unmatchables of Mahindra MahindraIn 1948 Mahindra Mahindra LTD associated with UK for Steel trading business.In 1957 Mahindra Owen established- a joint venture with Rubery Owen attach to LTD, UK.In 1969 the Company entered the world market which exports utility vehicles and spare parts.In 1975 Mahindra Engines buzz offed an diesel engine for its vehicles.In 1982 the Mahindra brand tractors were launched.In 1986 technical school Mahindra (formerly known as Mahindra British Telecom) is established.In 1994 Mahindra group created 6 strategic Business Units they are Automotive or Automo biles, Trading, Farm Equipment, radical, Financial Services, information Technology(earlier it is Telecom and Software) and Systech(earlier it is MSAT).In 1999 Mahindra group launched a 3-wheeler vehicle which is environmental friendly, a battery-operated.In the year 2007 Mahindra group focused on health and the environment. It launched Mahindra Hariyali, which aims to play 1 million trees to Indias green cover and it besides launched Lifeline Express.In the year 2007 Tech Mahindra LTD launched Tech Mahindra Foundation on June 13th 2007.These are the some of the milestones of Mahindra Mahindra groups.FOUR Is of Mahindra MahindraThe four IsINNOVATIONS.INFRASTRUCTURE.INVESTIMENT.INSTITUTIONS.INNOVATIONS Mahindra Mahindra is one of the top attention in India. The director of the Mahindra Mahindra Anand Mahindra put innovation is the core of its growth strategy. The radical innovation is successful in managing the balance between the structured playes and the creation of an env ironment. agree to this MM groupInnovation should start with the insight about customer, which the Mahindra Mahindra group found by going to fields and observing the lives of farmers. And this group found that the tractors were used for personal use.The Mahindra Mahindra group encourages the experiments.The new inventions should add value to companys sink in line that is nothing but profit.The important point is that great products should learn great design. then Mahindra Mahindra took this initiative and made the culture of innovation.INFRASTRUCTURE The Mahindra Mahindra stem is a JV between Mahindra grouping and International Finance Corporation. It whole caboodle close association with global companies to bring world class technologies and practices. It mainly focus on ownership, development and management of infrastructure projects. It is becoming the leadership infrastructure developer in the acres.INSTITUTIONS The Mahindra Mahindra group is placed in all sectors throwableTelecommunications and it is named as Tech Mahindra.Software, Mahindra Mahindra came to software field after buy Satyam company and it is named as Mahindra SatyamMahindra Mahindra in like manner has its recognition in the Infrastructure and it is named as Mahindra Infrastructure Developers. In this it also have holiday resorts it named as Mahindra Holidays and Resort LTD (MHRIL)Mahindra Mahindra is one of the top industry in India for automobiles and it is the starting point of Mahindra Mahindra company.Mahindra Mahindra also involved in financial sector and its name is Mahindra Mahindra Financial Service LTD.Mahindra Mahindra Group also have Mahindra Special Services which was established in 2001 as a separate division in Mahindra Mahindra.Mahindra Mahindra also have Mahindra self-renunciation Systems which oversees the requirement of Indias Defence and Security forces.INVESTIMENTS Mahindra Mahindra group have shares in many companies. Presently Mahindra Ma hindra Group want to take up Ssangyong and expand its business in international market. But on other hand, its investors are quite laughable regarding the investment. In the past Mahindra Mahindra Group made many Joint Ventures and acquisitions and it has forayed into different sectors of automobiles like light, medium and heavy commercial vehicles. It also ambitious to acquire both wheelers also.PESTEL ANALYSIS ON MAHINDRA MAHINDRAMany factors in the environment that come upon the organization areTax changes.Trade barriers.Government insurance changes. freshly laws.Demographic change.These are the some of the macro changes. Thus to analyze these factors we categorise them using PESTEL analysis. The PESTEL analysis holds Political, Economical, neighborly, Technological, Ecological, Legal factors.Political Factors This is a Government policy which includes what are the goods and services does a Government want, to what extent the governing body can subsidize firms and its p riorities in political decisions and business support.The factors related to Mahindra Mahindra groupFor Mahindra tractor industry the Government laid stress on mechanism of agriculture to ascending food grain production.Change in Taxation policy.Regaining awkward dynamism is the key goal in eleventh Five year plan.ECONOMICAL FACTORS The Economical factors which includes taxation change, inflation, pursuance rates, economic growth and exchange rates.The factors related to Mahindra Mahindra groupCost of tractors in India are more cheaper when compared to other countries.95% of tractors are on credit based.For agriculture inputs Less interest rate charged by the banks.Social Factors As the population increases the ingest on goods take on increased. Thus there will be ingest for firm products and industry.As there is increase in awareness in farmers there is a need technology and thus there is a requirement of tractors and farmers can buy tractors on credit bases.To meet the far mers pauperism the mechanized operations are preferred to eliminate delay, also excavate shortage.The other main important thing which Mahindra Mahindra do for its long-term sustainability is CSR(Corporate Social Responsibility). Mahindra Mahindra group spend Rs. 1.3 crore it is head donation in its annual repute. Its activities include K. C. Mahindra Education Trust which provides education at various levels. There is another(prenominal) program for helping unprivileged girl child at the Mahindra foundation it is Nanhi. This are the main things which are done by Mahindra Mahindra group for its long-term sustainability. The Mahindra Mahindra also have its own foundation as Mahindra Foundation which was set up with a specific objective that to provide medical relief to pitiful people.The Mahindra foundation always very responsive to any major disasters whether it has been taken as tsunami or the Gujarat earthquake, it provided support either by financially or by sending vehi cles, supplying manpower or material.Technological Factors outgrowth in new Technology can create new products and process which can surmount the cost, improve the quality, lead to innovation and also reduce the life cycle of the product. This technology will benefit consumers as surface as organizations.The factors related to Mahindra Mahindra groupContinuous technological innovation.Continuous cash advance in technology will reduce use of Renewable ability development.Ecological Factors It include weather and climate change. The major climate changes occurring over receivable to Acid rain, Green-house effect, Global warming thus it is becoming significant for the firms. Thus because of this impact environmentally friendly products and processes have more demand and also creating business opportunities.The factors related to Mahindra Mahindra groupGlobal Warming.Mahindra group is trying to expiration electric cars to reduce the pollution and also reduce the usage of renewa ble goods.Legal Factors Legal factors are related to legal environment. In new-fashioned years the developing countries changed the Legal factors which affected the firms in other countries due to globalization.The legal factors related to Mahindra Mahindra groupAgricultural policyCollaboration with government which shapes policy issues.SWOT ANALYSISSWOT (Strengths, Weakness, Opportunities, Threats) of Mahindra Mahindra groupStrengths of Mahindra Mahindra groupMahindra Mahindra is one of the top players in the world in terms of number of tractors sold. This itself shows that Mahindra Mahindra market share is the biggest strength of the company. It also have highest domestic share. The some other strengths of Mahindra Mahindra groupProduct portfolio of Mahindra Mahindra got extended from 20hp to 30hp.There is government support for Mahindra Mahindra Group.Aavailableness of technically skilled people from JTC (Jiangling Tractor Company).For its next stage of expansion Mahindr a Mahindra have a strategy. It not only focus on new products, it also have a programme of intensive management development to establish its leader for future.The major strength of Mahindra Mahindra is it have ability to introduce new products and process in to the market and also can generate gross revenue for those new products.Weakness of Mahindra Mahindra groupThe production is non- war-ridden because of high interest be and overheads.Infrastructure of this group is Bottle neck.The companys passenger cars are based upon tertiary and 4th generation platform.In this group there is lack of power for new plant layout.Another weakness of Mahindra Mahindra is multi franchise.In Mahindra Mahindra there is no effective dealership.The MM is mainly dependent on folksy sector, the rural sector mainly depends on monsoon. Thus if there is bad monsoon for two consecutive years which leads to adverse impact on demand for tractors.Opportunities of Mahindra Mahindra groupRural demand is increased.Income level is increasing.Ban for overloading of commercial vehicles.With the support of local partners there is an easy entry to Chinese market.The Mahindra Mahindra will be more competitive in Chinese market if they provided after sales service.To get more demand the Mahindra Mahindra group should export Chinese range tractors to India and Indian range tractors to China.Mahindra also entered in to software field after buying satyam and renamed it as Mahindra Satyam.Threats of Mahindra Mahindra groupInput cost got increased.Competition also increasing.The most important threat of Mahindra Mahindra is legal consideration.In China the Banking facilities are undeveloped.The MM also involved in different fields like holidays, telecommunication industry, financial services and resort etc. Which should have good subsidiaries from time to time if these are unmanageable this will divert the companys attention from its business which leads to destruction of shareholders val ue.Mahindra Mahindra will face more competition if the foreign players enter in to the tractor segment because these foreign players are technically more competitive when compared to MM.CONCULSION Thus according to research on Mahindra Mahindra Group it shows that the company uses the strategical Key points in the external environment for long-term sustainability and sustained success. It is the one which encourages the new ideas and also have plan to sale the new product in the market. This company is the one which try to develop new products for consumers. Mahindra Mahindra company is also socially responsible it give 1.3 crore only from its annual report for helping poor and unprivileged girls. Which shows that the company not only think about its profits but also feel the responsible about our country India. It is that which also do international trading with other countries. It also have a clear vision and goal which shows the dedication of the company. The mission itself s ays that it is not thinking about profits but it want develop ourselves. Mahindra and Mahindra tries to develop the new products which do not harm the environment and save the renewable resources example MAHINDRA REVA which is an electric car. According to research it shows that Mahindra Mahindra is one company which is view and trusted by consumers and it is the top industry in INDIA..