Introduction to Marketing Essay

You see been employed as a tradeing intern with one of the UKs largest market place placeing agencies and have been luck heterogeneous assignments to complete during your one-year internship. You testament be required to process your inquiry skills on various projects related to market, look for and planning, merchandise liquefy and online merchandise. line 1P1 Describe how marketing techniques ar utilize to market harvest-feasts in two validations overdue appointee Refer to expect tabloid for dateM1 Compare marketing techniques used in marketing harvest-festivals in two giving medications You are helping the marketing manager organise a securities industrying in Business conference. Your manager wants you to find out how opposite organisations use marketing techniques and has asked you to prepare a 10 minute unveiling that you get out deliver at the conference. You have beenasked to produce a cusp to support the launching, comparing the organisatio n. You have also been asked to produce speaker notes, which will be handed out at the conference. What to include in your presentationIntroduce your two organisations, their business and marketing objectives Describe what marketing is and wherefore organisations use various techniques Describe clearly the marketing techniques they use to market a particular product/service or product go What to include in the leafletCompare the similarities and differences between the use of marketing techniques in your two organisations Growth Strategies (Ansoffs Matrix)Survival Strategies ticking and Brand positioningRelationship marketing callable date Refer to straw man sheet for dateTask 2Following your presentation nigh marketing techniques, you discovered that marketing activity is regulated and monitored by various bodies, codes of practice and laws. victimisation the 2 scenarios below, investigate and respond by earn to both P2 Describe the limitation and constraints of marketing on the business. Suggested letter cloyIntroduce yourself and the department you work for.Describe why abiding by marketing rules and regulations is necessary localise the legal rules that apply to the caseIdentify the military volunteer factors that would apply to the case.Stress the consequences of failing to comply with the legal and voluntary constraints. Due date Refer to front sheet for dateScenario 1A business organisation named trance has lately spent 10 million pounds launching a sassy perfume. Fantasy has advertised on television as well as on YouTube. The advertizing is proving to be an international success and has raised a lot of interest from the younker audience it is hoping to attract. Most importantly sales of the perfume have duple over the last few months.However, there have been a fall of complaints regarding the content of the advertisement. For instance there are c one timerns with regards to nudity, language and the suitability of the advertisement for a y ounger audience. Of particular concern are the number of complaints that Fantasy use extreme methods when testing their products on animals. A number of mechanical press groups have campaigned for the ban of this advertisement from TV screens. Your undertakingYou have been asked to spell a formal letter to Fantasy Head Office, Customer Complaints Division, identifying the limitations and constraints of marketing activities especially those that are relevant to the above scenario. Scenario 2You have recently purchased a brisk fluent phone on arriving home you pull ahead that the phone is unable to carry out the functions that you were promised. The phone was considerably high-ticket(prenominal) and you saved up for months in order to be able to misdirect it. However, when visiting the stock you were offered the opportunity to purchase the product on credit. The store has also advised you it would be more efficient if you went on to their website and brought the product online and they have offered you a further discount for doing so. Two weeks later you are still waiting for your mobile phone to arrive. To make matters worse once you signed up for this product you have been bombarded with cold calls from other mobile phone companies, you fear that your personal details have been given out to other organisations without your consent. Your taskHow are you protected as a consumer?You moldiness write a formal letter to the Office of Fair merchandise expressing your concerns. You must identify the relevant Acts and regulations that protect you as a consumer. Due date Refer to front sheet for dateTask 3P3 Describe how a selected organisation uses marketing research to stand to the information of its marketing plans P4 Use marketing research for marketing planningYou have been approached by a new company that is interested in conclusion outwhether they should invest heavily in market research. Your first task is to produce a poster presentation on marketi ng research and planning, that you will deliver to the Board of Directors. Your suggested presentation contentChoose an organisation and agree choice with your teacher (www.thetimes100.co.uk case studies is a useful pick to use) Describe marketing research and marketing planning.Describe the marketing research that is used by your organisation Describe how the marketing research put in is used by the organisation in their marketing planning instantly you need to carry out marketing planning using marketing research Select an existing product/service or potency difference product/service for your organisation. Conduct primary and secondary research into client perceptions and market analysis for the product/service and make proposals on how the organisations marketing planning can be developed. This should include a PESTLE/SWOT analysis, which shows the research you have conducted into your product. Your marketing plan should include the following1. Set clear SMART objectives re garding what you want your product or service to achieve 2. Conduct primary and secondary research on your product or service. 3. Conduct a SWOT analysis foreground the strengths, weaknesses, threats and opportunities of your product or service. 4. Conduct a PESTLE analysis, analysing the external surroundings and the impact this may have on your product or service. 5. hold open a brief summary with regards to your findings.Due date Refer to front sheet for dateM2 Explain the limitations of marketing research used to contribute to the learning of a selected organisations marketing plans D2 Make confirm testimonials for improving the validity of the marketing research used to contribute to the development of a selected organisations marketing plans. Considering limitations of market researchYour task is to identify and explain the limitations of the market research methods used by your organisation. You will need to submit a formal reportof the limitations that you have verbal ise about, for the directors. You have been asked to write a formal report to the Head of Market Research at Hammersmith and Fulham. You have to make recommendations on how they can modify the validity of marketing research used for marketing planning. Introduce yourself, your routine and who you work forExplain why you are writing to the organisation.Make at least 3 recommendations for improving the validity of market research used by your organisation Provide a justification for each recommendation you make.End your report with an offer to help if they require more information. Due date Refer to front sheet for dateTask 4P5 Explain how and why groups of customers are targeted for selected products You have been asked to develop a optical poster to explain how and why groups of customers are targeted for products. You should Explain what is meant by market segmentation and DMUsExplain the difference between customers, consumers and buyers Select 6 different target groups (this sh ould include both B2C and B2B) and give examples of products that are aimed at them and why). Due date Refer to front sheet for dateTask 5A dynamic new company have approached your marketing agency and want you to help come up with an exciting new marketing campaign. You will produce a 10 minute presentation on the marketing assortment. Propose a marketing mix establish on your research to a clearly defined group of latent customers. P6 Develop a coherent marketing mix for a new product or service M3 Develop a coherent marketing mix that is targeted at a defined group of potential customers. Using the research from your previous task you will now give a presentation of the new marketing mix you propose. Suggested presentation content You will need to think about how you are going to present the marketing mix for the company (Product, Price, Promotion and Place).The product or servicethat you fill does not have to be entirely new, it could be an established product or service intr oduced to a new market The marketing mix must be clearly targeted to a defined group of potential customers and needs to be detailed and clear so that all the 4Ps meet the exact needs and aspirations of the target group of customers. Due date Refer to front sheet for date