Beowulf Questions

Question 1 What is the name of the castle where the first few sections of the poem take place? Â   Â  HeorotCamelotWulfingHrothgarQuestion 2 Who is the king at the beginning of the poem?UnferthHrothgarHeorotBeowulfQuestion 3 Grendel is a descendant of what Biblical figure?SamsonCainLuciferNoahQuestion 4 Where do the people make offerings to try to get aid from Grendel's attacks?Muslim mosquesPagan shrinesCatholic cathedralsJewish templesQuestion 5 Beowulf arrives to help the DanesOn footOn horsebackOn the back of a dragonBy shipQuestion 6 Which character is jealous of Beowulf?HygelacWealhthowUnferthHrothgarQuestion 7 During the feast, Beowulf describes what kind of contest in which he competed against Breca?SwimmingRunningJoustingStorytellingQuestion 8 How long is Beowulf king of Geatland before the dragon wake?50 years10 years25 years5 yearsQuestion 9 What wakes the dragon?Grendel's mother wakes the dragon to help her fight Beowulf.An intruder handles and removes a gem-studded goblet from the dragon's lair.Beowulf confronts the sleeping dragon in his lair.The dragon's eggs begin to hatch.Question 10 Where does the dragon's treasure come from?It is the cache of a highborn race of people who have all died.It is Beowulf's inheritance from King Hygelac.It belonged to the dragon's father.It belongs to Hrothgar and the Danes.Question 11 What is the dragon's primary weapon when he attacks the homesteads?His sharp talonsThe fire that he breathesA sword that belonged to the ancient godsUnferth's sword HruntingQuestion 12 What does the dragon destroy that upsets Beowulf?Beowulf's homeBeowulf's armorThe castle HeorotThe tree of lifeQuestion 13 Who volunteers to fight the dragon?UnferthHygelacHrothgarBeowulfQuestion 14 What weapon finally kills the dragon?A daggerA cannonBare handsA torchQuestion 15 What regret does Beowulf express as he is dying?He was unable to kill the dragon.He never married.He is leaving the Geats penniless.He never had a son.

In Intermediate Accounting

The well-known apparel brand Gap is owned by The Gap Inc., originally incorporated in California on July of 1969, and reincorporated in Delaware on May 1988.   Its stocks are traded in the New York Stock Exchange under the ticker name GPS.Other than the brand Gap, it operates other famous brands as well such as Old Navy, Banana Republic, Piperlime, and the now-discontinued Forthe & Town.   These brands cater to different markets, offering different lines of products and prices.The Gap products are moderately priced, classically designed clothing line for casual use by men, women, and children of different ages.   These include basic clothing as jeans, slacks, and T-shirts, as well as maternity apparels.   It has its own line for children called GapKids and for babies aptly called BabyGap.Old Navy products likewise cater to different ages of men, women, and children but are relatively cheaper and innovative in styles and designs while Banana Republic products are the highest p riced since it carries lines for the sophisticated market such as fashion and tailored apparels.The Gap Inc.’s latest fiscal year ends on February 03, 2007 which practically covers the business transactions of 2006.   the accounting period started on January 28, 2006, and may be considered irregular if viewed on the number of business days notwithstanding leap years.Further observation however reveals that The Gap Inc. uses a 52-week accounting period as the reckoning period and not the number of business days.One reason is that sales trend is analyzed using weekly figures.   The 52-week reckoning period is also in line with the employee wage payouts, mostly composed of sales attendants stationed in different stores and branches, and are usually paid on a weekly basis.IBMIBM, short for International Business Machines Corporation was originally incorporated in New York on 1911 using the name Computing-Tabulating-Recording Co. It changed to its present name on 1924 and from then on became a symbol of quality business machine products.It has now evolved to a â€Å"globally integrated innovation company† offering a wide range of products and services to its customers and clients alike.   Its business is now composed of three broad segments: Systems and Financing, Software, and Services.   Systems and Financing includes hardware products such as servers, data storage systems, microelectronics, printing systems, and retail store solutions.   An allied service, Financing covers commercial, client, and remarketing financing.Under the Software segment, IBM operates technical brands such as Information Management Software, Lotus, Tivoli, WebSphere and Product Lifecycle Management, performing specialized functions to help meet the software needs of clients.   Lastly, Services is perhaps the fastest growing segment of the company.Through this arm, IBM is engaged in business process outsourcing, consulting in different aspects of business, informa tion technology set up, management, and maintenance.   Its personal computer segment, practically the single segment that brought IBM to world renowned brand name, was sold to Lenovo of China sometime in 2005.IBM follows the traditional accounting period, always starting on January 1 and ends on December 31, regardless of the number of weeks or business days on a given year.This is so because the company does not experience seasonal sales as with the Gap Inc. or any other retail firm where fashion and trends play a big part.   Due to the very nature of IBM’s products and services, the demand for such is largely dictated by development in technology and business practices, and can be said, at the least, unpredictable.This is magnified by the rapidity of technological advances in computers.   Thus, to best capture the trends of its business, the annual basis of reporting is used.

How Language Transpires over Time Essay Example | Topics and Well Written Essays - 750 words

How Language Transpires over Time - Essay Example She uses as an example an episode from her childhood in which a boy referred to her as "nigger". Naylor writes: "I didn't know what a nigger was, but I knew that whatever it meant, it was something he shouldn't have called me" (Naylor, 252). She notes that her extended family had used this same word in describing themselves, each other, or members of their community, and how they might give the word positive or negative connotations depending on the context. However she had never before heard it in terms that were intended to humiliate, and it was hearing the word used as an insult that caused her to question what it meant to those outside her extended family. The most striking examples of such words tend to be those which can be used in the pejorative sense - words such as nigger, fag, or kike. Because of the way in which these words are used, and because of their historical associations, these words and others like them are encompassed by the term "hate speech". These words were not always used in this fashion, but have evolved into such terms as our language has evolved. For example, the word "nigger" can be traced to the Latin word niger, meaning black. In English, this word became "negro", while in Early Modern French niger became negre and later negress. Eventually, the white Southern mispronunciation of the word Negro brought "nigger" into common usage. The pejorative sense of the word "nigger" was established by the early 1800s and in the context of American history and Black slavery the word has arguably become the most instantly recognizable and controversial racial slur in the Western world. Further to this, a multitude of phrases have been built around the derogatory sense of the word "nigger" (Pilgrim and Middleton, 2001). A similar trend can be seen in the case of the word "faggot". Originally referring to a tied bundle of sticks or metal rods, the word came to be used in English public schools to refer to the younger boys who became "servants" of the senior classmen. As a result, being someone's "faggot" came to imply submissiveness. During the 20th century "faggot" became a slang term for effeminate or flamboyant men and began to be used in a derogatory fashion towards the middle of the century (GLSEN, 2005). Despite the similarities that can be traced in their shifts in meanings, there is a very striking difference between these two words. As Naylor points out, it is the connotations that we ourselves give words that render them powerful. The word "nigger" is much more emotive than the word "faggot" due to the history surrounding its usage. The word "nigger" makes us cringe in a way that "faggot" does not, because of the associations that we as a culture have given it. In recent years there has been substantial effort made in reclaiming words such as these, and attempting to dispel or dilute the negativity surrounding them. In The Meanings of Words, Naylor writes of how her extended family used the word "nigger" amongst themselves: In the singular, the word was always applied to a man who had distinguished himself in some situation that brought their approval for his strength, intelligence, or drive... [w]hen used with a possessive adjective by a woman - "my nigger" - it became a

IRB Proposal Assignment Example | Topics and Well Written Essays - 1250 words

IRB Proposal - Assignment Example The five survey tools include online surveys, mobile data collection surveys, face-to-face surveys, mail and telephone survey tools. A Description of The Subjects of This Study Will Include: 1.0 Sampling procedures Set rules and procedures will be established in order to have a diverse sample so that extensive and comprehensive results are achieved. The sampling procedures will include patients who have had a long history of various neurologic complications and it will also include those patients who have recently being diagnosed. Thus, this will enable the study to have a variety of subjects for a thorough understanding. The patients will be sampled from two metropolitan hospitals in order to have a diverse sample that is all inclusive of all races (Biller, 2008). 2.0 Sampling population The sample population will include all patients from all ages including the young and the old. This will enable the study to be wide and have various patients so that the sample is complete with peo ple from different age groups. It is paramount for the study to research and comprehend how induced therapeutic hypothermia impacts neurologic function and improve patients of different age groups since there has to be similarities and differences on the impact depending on the age groups (Biller, 2008). Since the sample population will be taken from two metropolitan hospitals, the sample population will be wide and diverse with patients from different backgrounds. This will be beneficial for the study in researching the impacts on different races and also the rate of response in accordance to the age, race and location of the patient. Recent research has elaborately shown that these three factors of age, race and locality of the patient greatly impact on the responses to various medical conditions (Tisherman & Sterz, 2005). 3.0 Number of subjects expected to participate The number of subjects expected to take part in the study is 200. This number was agreed on since it is quite a l arge number of subjects and it will be able to incorporate all the subjects in line with the sampling population. The 200 subjects will be from each metropolitan hospital and therefore the study will comprise of a total of 400 subjects which is humongous for a successful research. A successful study requires such a number of subjects in order to achieve reasonable and accurate results (Tisherman & Sterz, 2005). 4.0 Duration In Which Subjects Will Be Involved The subjects will be involved in the study for a period of 6 months from each metropolitan hospital. This will enable the research term to extensively conduct thorough studies on the subjects since the duration is long enough. Each metropolitan hospital will be allocated 6 months and therefore the whole study period for the subjects will be one year. This duration is adequate to fully understand and study even the minute details from a subject in regard to this research. Therefore, it is evident that the final results will be co rrect and the rate of errors will be minimal. The duration will enable the research team to have ample time to compare and contrast any similarities and differences between the subjects from the two metropolitan hospitals (Biller, 2008). 5.0 Follow-up procedures after the study After the study is over, there will be a 3 months period for following-up the subjects to see if there are any notable changes. These changes can either be positive or negative depending on the situation. Since the body is very complex, it is paramount to

Juvenile crime prevention Assignment Example | Topics and Well Written Essays - 500 words

Juvenile crime prevention - Assignment Example LifeSkills ® Training is a classroom-based prevention program which is aimed at reducing the consumption of tobacco, alcohol and drugs by young people aged 11-18 (Crime Solutions, 2014). The program is appropriate for both genders. The content of the program meets the demands of white population only. The content of the program has several important aims. It promotes healthy lifestyle, teaches student social and personal skills which can be helpful and provides a good background for social resistance to unhealthy behavior. The program has 5 components which include self-improvement, coping with anxiety, decision-making, social skills training and cognitive components. Stress on these 5 components influences young people complexly. After the program cigarette, alcohol and drug use among students drops. They become aware about the consequences of their actions and can resist peer-pressure which is common in any community (Crime Solutions, 2014). The National Health Promotion Associat es   provides appropriate training for all people who want to participate in this program in their community.   Positive outcomes of the program make it very popular in different educational establishments for youth. These two programs are different in their content, target audience and strategies. LifeSkills ® increases awareness among youth and teaches them t make right choices in their lives. Both programs are proved to be effective in juvenile justice for crime and delinquency prevention (Crime Solutions, 2014).

Sabor Inc Case Analysis Study Example | Topics and Well Written Essays - 750 words

Sabor Inc Analysis - Case Study Example The standardization strategy also aimed to increase inventory turnover 20 times of the present rates. According to the company’s management, standardization will help increase sales and help prevent stock-outs. In addition, the company believed that standardization of its products would provide opportunities for lowering the company’s products thereby making the company gain a competitive edge over its rivals. Sabor Inc. had, for many years, sold air humidification and filtration units alongside its heating and cooling units. Air filtration units accounted for 7% of the total company sales. However, the manufacture of Marconil significantly increased the sales of the air filtration units as a percentage of the total sales. The Marconil was a new high-tech, thin, system of filtering small particles from the air. Sabor Inc. air filtration units became very popular due to the high number of people suffering from asthma and allergic reactions. Marconil was cheaper compared to electronic cleaning methods. Marconil cleaning system was popular due to its ability to kill airborne bacteria when used with ultraviolet light units. The Marconil filtration system led to increased sales of the Sabor Inc. air filtration system. Since the launch of the Marconi air cleaning system three years ago, the company has experienced impressive sales records. The sales have often exceeded the sales forecasts by the company’s marketing department. In the first year of its launch, the marketing department projected Marconi sales at $1million but the actual sales stood at $11 million. In the second and third years,the actual sales were $29 million and $ 72 million far beyond the sales forecasts of $15 and $40 million respectively. However, the marketing department predicts that sales growth will level off for the next three years. A. The company can contract Marconi air

Critiquing a science article Example | Topics and Well Written Essays - 500 words

Critiquing a science - Article Example Thus, the number of subjects were reduced to 70. The group was divided into two: ( High Glycemic Index) HGI and LGI ( Low Glycemic Index ) group. However, three members of the LGI group withdrew since two of them cannot comply with the nutritional intake while the other one gave birth. Therefore, the total number of subjects were reduced to sixty-seven. Towards the end, only sixty-two women completed the study. Considerably, this figure is statistically significant since this is composed of the pregnant women at that time. In fact, sample size is one of the strengths of this study which contributes to the studies’ reliability. Since obstetrics outcomes are the parameters for evaluation of the results, pregnant females were obviously used for this study. Considerations for inclusion in the study are the following: aged 21–40 y, had a singleton pregnancy, were between 12 and 16wk.gestation, were nonsmokers, and had no more than 1 alcoholic drink each day. All participants must fit into these requirements. Consent was properly sought before conducting the baseline trial. The study was done 5 times between 16 weeks gestation and delivery. Considerably, it is a long period of time since the women’s pregnancy were completely monitored until the time they gave birth. The whole study lasted for about 6 months since the women were at least 3 months pregnant at the time the study was conducted. Fetal size is the indicator in the principal findings, thus this meant that the study continued until the time the women gave birth. The study’s primary aim â€Å" was to assess effects of inclusion of high- or low-GI carbohydrate-rich foods on the outcomes of pregnancy. For this purpose the principal findings were indicators of fetal size†. In fact, the article mentioned that two studies on glucose intolerant women were done before but gave conflicting findings. This is the first study that

Financial Management Assignment Example | Topics and Well Written Essays - 4000 words

Financial Management - Assignment Example In this research we analyzed how the company could revive its position with the growth rate of 20% in revenues and would be the future impact of investment decisions and losses made at Kuwait by the company1. Research Methodology The research employs secondary research methodology for analyzing data and reaching conclusions. High emphasis had been laid on studying the annual statements of the company, e-journals, financial books and magazines. Organizational Background Industry Background The market research industry has grown globally into a number of areas and sectors including financial research, business research and marketing research. Companies like Grail Research, Global Insight and ICRA are one of the top most companies in this field globally. Companies with the help of innovative and latest technologies along with the use of various business tools, come up with results that are practical and profitable for many other companies. Also companies in this industry employ various pricing and differential strategies to be ahead of competition2. Company Information Synovate FZ-LLC is a market research consultancy in Dubai. It is a free zone company registered with limited liability pursuant to regulations issues by Dubai Government and Media Free Zone Private Regulations, 2003. The company current has revenues of AED 27.24 million with net loss of AED -5.4 million in 2008. The company is also having going concern issues currently. This is primarily due to negative equity of AED 6.6 million of the company along with the operating losses described above. The product and services of the company are basically related to industry research. The company has offices in over 60 countries and operates as a global brand in global market research firm3. Mission The mission of Synovate FZ-LLC is to showcase how market research is deriving changes in an enterprise, the market place as well as the society. Services As discussed earlier the company is into marketing research. The product and services of the company are basically related to industry research. The company has offices in over 60 countries and operates as a global brand in global market research firm. The company researches various companies, sector and industry for new investment opportunities of for some other specified reason. My Role I worked with Synovate FZ-LLC as a sales executive and I am in direct contact with the management team of the company and have thereby utilized my knowledge, experience and relationship for building this proposal. Financial Management The objectives of financial management are to maximise owners wealth by â€Å"Planning, directing, monitoring, organizing, and controlling of the monetary resources of an organization†4. To achieve the above definition, financial management involves the following: 1. Financial Planning and control: how the resources will be managed effectively in order to achieve the financial objectives. 2. Managing of working capital: managing day to day operations, this includes managing current assets components: Cash and

Karl Marx and Emile Durkheimcitizens Essay Example | Topics and Well Written Essays - 500 words

Karl Marx and Emile Durkheimcitizens - Essay Example He believes that the individual understands and fits into their society through "Their understanding of religious origin; they are social affairs and the product of collective thought" (Giddens). While the two philosophers had differing opinions on how a society is formed, they are similar in that they both studied how the individual fits into and reacts to their societies. Marx's theory of "fetishism of commodities" first introduced in his main work Capital, focuses on the capitalist society's obsession with goods and its devaluing of labor. He believes, "Commodities are seen as having power over the people who produce them" (Tucker). Therefore members in a capitalist society begin to function in a cycle of laboring for goods. They strive for more and more commodities and work harder and harder to get them, losing focus on the true value of the commodities. This kind of society loses the relationship between the producer and the consumer because the producer only sees the commodity according to the work that he put in to produce it while the consumer values the commodity at face value since they are unaware of what kind of labor went into producing it. Marx's theory reveals a society that is formed out of and run by commodities.

Business Negotiations Coursework Example | Topics and Well Written Essays - 250 words

Business Negotiations - Coursework Example However, the employees do not want to lose their jobs or have their salaries’ deducted because of the responsibilities they have. Negotiation is a good way to handle the conflict. It provides both parties with a forum to bring forward their grievances and the affected parties will work something out that could solve their differences. I have two options: to urge the union leaders act ethically and agree to have a mature and productive negotiation process where both parties can benefit or to claim bankruptcy which will justify my firing some employees and reducing their wages. If the union leaders agree to have an ethical negotiation process, I will suggest the laying off some of the employees during this bad economic period, then rehire them once the condition is good; or convert some of the permanent employees to contracts such that they can be recalled during high peak seasons. Consequently, all employees can agree to stay in the company but have their wages reduced. The employees will have to understand that these decisions are not selfish but are circumstantial. If the negotiation process results in laying off some employees, they will be given a three months’ notice during which they can look for other jobs or sources of income. The employees will be laid off, according to their productivity levels. T hose with poor performance and poor productivity levels will be the first ones to get a compulsory leave (Reitz, Wall, & Love,

Hand book customer service Essay Example for Free

Hand book customer service Essay Policies: policies (structure, use, focus, customer requirements/expectations, product and service knowledge, consultation, confidentiality, customer perceptions and satisfaction, monitor customer service and satisfaction, influences affecting implementation, effective communication) Quality of service: methods of assessment; customer expectations; standardised procedures; codes of practice; staff levels (staffing levels, staff competency, flexibility, reliability and responsiveness) Evaluation: purpose; sources of feedback; accuracy; relevance; reliability; validity; methods of data collection; improvements; staff training and development Hospitality industry: industries within the hospitality industry eg hotels, restaurants, pubs, bars and nightclubs, contract food service providers, hospitality services, membership clubs, events 2. Understand the purpose of promoting a customer-focused culture Communication: types eg verbal, non-verbal body language, written; types of response; use; effect Customer: central role; customer service culture; identifying and analysing customer requirements and expectations; influences of service provision on customer perceptions Benefits of improved service: customer satisfaction, repeat business, improved reputation, increased profit  3. Be able to investigate customer requirements and expectations Requirements: sources of information eg customers, staff, management, customer records, past information Module Handbook C. Ugoji Sept, 2013 Page 2 Unit Handbook Unit 4: The Customer Service Primary research: primary research eg sampling, qualitative, quantitative; interview eg individual, group, survey, observation; contact methods eg mail, telephone, personal Secondary research: internal eg sales records, yield data, financial information, client databases; external eg government publications, trade journals, periodicals, professional associations, national organisations, commercial data Satisfaction levels: planning; strategy; assessment of options using researched information; role of the business and services manager; staffing levels; motivating staff; improvements 4. Be able to provide customer service within business and services contexts to meet required standards  Types of customers: different age groups eg the elderly, children; different cultural backgrounds; special needs eg physically disabled; satisfied; dissatisfied; under influence eg drugs, alcohol, medication Customer needs: customer needs eg products and services, urgent, non-urgent, special requirements, quality of service, value for money, cultural, social; trends eg fashion, ergonomic, equipment, training, products and services, consumer protection legislation Customer service: consultation; advice; personal selling; complaints procedure; reception skills; confidentiality Learning Outcomes: To achieve this unit leaner must: 1. Understand customer service policies within business and services contexts 2. Understand the purpose of promoting a customer-focused culture 3. Be able to investigate customer requirements and expectations 4. Be able to provide customer service within business and services contexts to meet required standards. Teaching strategies used: Following are the different teaching and learning strategies, a description of how they work, where they have been applied, results, and where to find more information from individuals, books, web sites, and other resources. Lecture Notes The most basic way of supporting teaching in this module – a place for students to access lecture notes. The main advantages are reduction in the amount of college Module Handbook C. Ugoji Sept, 2013 Page 3 Unit Handbook Unit 4: The Customer Service photocopying and students can access notes prior to lecture and prepare themselves. Presenting Lectures Displaying these lecture notes with the addition of projectors using power point presentation slides to visualize the information to the students. An increasing variety of ways are utilizing to reach students of all different learning styles, to help the students to understand complicated concepts and remember them better by using master graphic tools both on whiteboard and on computers. Interactive Tutorials A set of questions have been designed for each session in assessing student learning of subject matter using both paper based and computer based assessment techniques. The web and web authoring  Students are directed to use the advanced search engine to navigate the correct and legitimate information for their assignment. Different search engines compile information using different criteria and have access to different databases. Applying technology to develop students higher order skills and creativity to manage student learning activities in a technology-enhanced environment. Group Discussions The students will be give topics and some cases with the use of case study that relates to the topic covered in each session. There will also be a follow up on the discussion using group presentation and class assessment as the case may be. Summary of lecture For every session, there will be overall summary at the end teaching session. Attempting the passing criterion in class The student must attempt one or more learning outcome question covered in each session and the evidence will be documented

Management In Hsbc Uk Plc Management Essay

Management In Hsbc Uk Plc Management Essay Leadership is one of the complex roles in the corporate society, it is a complete connection of power and management .Leadership and Management are the two branches of one tree, where management is more related to goal or result driven practices and whereas the leadership is to take with the employment driven work. Therefore leadership and management both are requiring to give a company is effective foundation. Leadership is more of an individual power, whereas the management is to understand the requirements of the employees and get them satisfaction in achievements. Leadership can be explained with few theories .in the following sections it will briefly described: Transformational Theory (Leadership Style) Transactional Theory (Management Style) HSBC UK PLC is been very clear toward its way its treat its customer, owners and shareholders. The leadership in HSBC is not only providing stable environment for the employees but also for the communities .HSBC key principle is key business value The way the management work is to get and deliver the best. To expect and demand the best result from the employees. The leadership in HSBC has four main pillars, which has not only made them very competitive but also highly motivated. The four pillars of HSBC are following: COMMITMENTS LOYALTY HARDWORK INTEGRITY HSBC has a clear view of the outcome from the employee .HSBC UK PLC believe in high productivity through highly committed team. The team in HSBC will always be very productive ,loyal to the company and highly professional.Therfore the steps taken by the management and the team leaders are well supported by the team members and well appreciated it not only that they feel sense of achievement in their respective work. HSBC has a transparent process for the team members to provide them support in the work by listening and then getting feedback from them. Thus through this leadership style there is an absolute increase the performance and day to day productivity. In the following parts of the report it is the purpose to provide elaborate analysis of the factors affecting the leadership and management style in HSBC UK PLC. ANALYSIS OF THE LEADERSHIP AND MANAGEMENT STYLES IN THE HSBC UK PLC The time and the decade we living in right now is very fascinating as there is so much changing, when there is everything being asked for a reason, challenging environment. Where the long history of banks culture and ideas has been brought to the table and been re-think and turned. Most of the issues are been co-related to the leadership style, there is a big relation between a company progress and the leadership style they adapt. At the moment HSBC is been facing so much challenges, where there is a huge uncertainties and great risk in everything. The current environment has so many challenges with European debt and future of euro fading. There are largely necessary action has been taken by the HSBC to resolve things and to make it less volatile. These effect the key role of the leadership and management in HSBC ,with so many challenges comes every day to them, its hard for a leader in HSBC to make decision which will not only affects its position in market but also stockholders. Currently the leadership style is to follow the mood of the public rather than taking a survey of them, they giving them what they like .The current situation is to play with the emotions with the public and hence getting the results . They are few key things which a leader and management in HSBC UK PLC have particular influences: Stockholders FSA(Financial Service Authority) Customers Staff Environment/ politics The stockholders are been equally take care of and also the regulators has been given enough details of the operations. It has helped them to create equity and security for a disaster time, the key area of management in HSBC UK is to reduce the risk equality in each case. Where they can increase liquidity and decrease the toxic assets. There are few hurdles also but with the right management and leadership going on it wont be talk of the past soon. Though they are few points mentioning which included giving out more information to each staff, so that they can become more expertise about the field and can reduce risk and not to forget the important part is to check the stress of the employee with the HSBC UK history. It has always given priority to its employee though few more points like communication and transparency between the team is equally essential. It has a become a primary goal of the leaders and management in HSBC UK to constrain the problems and deal it with more critical and suitable way. The objective has become more growth oriented and need adequate support of each employee. CRITICAL EVALUATION OF LEADERSHIP AND MANAGEMENT IN HSBC UK PLC HSBC UK PLC was first incorporated in England and wales in 1990 and its headquarter is here in London since 1993.The headquarters was in Hong Kong before till 1992 when it was forced to move out because of acquisition with in recent past it has acquired few acquisitions in china getting its few connection back. In the year 2002 it came up with a campaign which has USP with its all competitors The world local bank. HSBC PLC has around 1000 branches throughout uk and also have presence in Ireland and wales.HSBC also is the first bank in uk to provide assistance in lending with Islamic law of sharia ,which doesnt allow the bank to charge any interest which is called HSBC AMANAH . During all these operation and function leaders and management has a critical role to play. They have to go through various factors. In this we are going to talk about the two factors: Internal Elements External Elements INTERNAL ELEMENTS In HSBC UK PLC it is been affected with the internal factors, which has employees, team leaders and the culture with the office. There are other factors too but as a leaders and management there are few specific factors which affects them. These are the following elements: Corporate culture within the office Policies Ethics Structures CORPORATE CULTURE: In HSBC is move of value and beliefs that they want everyone to commit. As mentioned before the HSBC like to keep the best employee and treat them as family. The culture in HSBC is to support and understand the employee also to give them the opportunity to grow there carrier, they also have high rate modality in which performance is based on. POLICIES: The leaders and managements makes sure that the policies been driven by the company are clearly symbolization of their culture. The management in HSBC has always made sure that there policies are very transparent and each and every product should be designed in such a way that it is very easy, understandable and fair for customers. ETHICS: In HSBC the leaders take ethics way of controlling and stabilizing the bank values and beliefs. The leadership style is much more and everyone gets to say there ideas, They believe in brainstorming to get better results which will not only bring efficiency in the results but also marks the personality of the employee. STRUCTURE : The structure in HSBC UK PLC is quite higharchial .The leaders and management decides how much and what kind of information will be passed through the organisation and also determines the responsibility of each departments and there responsibility and who is responsible in making decisions .Though it has very horizontal structure. The management has always helps the employee to get better out in the competition of best or the survival of the fittest. EXTERNAL ELEMENTS : In HSBC UK PLC external elements are factors that influence the decisions of the leaders and managements in the bank. It also depends upon the success of their hard work. External elements can be break down into following: TECHNOLOGY POLITICS CURRENT ECONOMY COMPETETIONS In HSBC UK PLC technology is the main stream to connect with customers also it helps them provide better service. The leaders in HSBC UK PLC has made sure they are always up to date with the technology .Therefore the customers can access to all services, the online banking systems with also password protected keypads is a great example of the technology used by HSBC UK PLC. The HSBC UK PLC has grown so much in past years and it has so much more to do and to achieve that it also has to go through regulation, which are been govern by FSA .FSA has very very strict regulation and legal framework with which HSBC is been following through there is been news that in some of the countries there is been some illegal activities but for which HSBC has put up investigation on tithe HSBC UK PLC policies and terms has been drawn in taking government regulation in Banking. Economy is also has a huge influence in HSBC UK Plc., the inflation, adverse effect worldwide has strong impact on the organistaion.The interest rate has great effect on UK, which also brings all uncertainties in the final outcomes of HSBC UK PLC results but with all these conditions HSBC UK PLC has to take all its competition from all banks, which at the moment HSBC UK PLC leaders and management has made good deal and produce very good results. CONCLUSIONS From the finding and analysis it can be concluded that leadership and management in HSBC UK PLC is most essential and strongest bond that has hold it in banking and financial organisation world. It has moved to all over to UK and operates a full service bank, with really effective and efficient leadership and quality managements the value and beliefs has been driven tremendously brilliant .The higharchy in the bank has also given a sense of satisfaction and feeling of loyalty toward the company. The employee has work very effectively and hence producing great result. The HSBC UK PLC has done their job very well in keeping company aims, vision, goals and objectives alive. There is uniqueness in leadership and management in HSBC UK PLC that is they always think of future and they are very sustainable about their future here, starting from small to large business investments. Therefore with growing completion and challenges the HSBC leadership needs to be connected to the inside operation of the company. Eventually it will affect the outcome of the organisation. It is also important for the leaders to manage more on employees by keeping them informed but also giving them more knowledge about global industry .By doing this the management will have more knowledge about their employee and can giving exact decision of what to be done for the employee to keep them motivated and satisfied and as mentioned above the culture will play a crucial part in defining efficiency of organisation. HSBC UK plc. is a garden of different beautiful culture ,if it not been passed orderly it could result in disaster .Therefore proper action should be taken that employee from the different culture are taken seriously. Hence the HSBC UK PLC will improve its position and sustainability.

Glaxosmithkline Business Strategy

Glaxosmithkline Business Strategy However, further in this study we will get to know the core elements of GSK, its key drivers of change, factors for it success, main business strategies and the extent at which it has been able to align these with its resources and capabilities. 2. KEY DRIVERS FOR CHANGE AND CRITICAL SUCCESS FACTORS 2.1 core elements Over the years the pharmaceutical industry has played an important role alongside other economy sectors  [1]  in contributing to the UK economy. As the economy gets older the more grounded the industry becomes, by acquiring strategies of merging and acquisition to expand and form the main companies/competitors of the industry like Pfizer, GSK, Sanofi-Aventis, Novartis, Roche etc. The pharmaceutical industry is the leading sector in the UK, investing about  £10 million daily on R D  [2]  (Euromonitor 2004),employing around 73,000 people and by being consistent in the top three(leading in 2007) ranking of trade surplus(ABPI 2007). Furthermore, laying more emphasis on one of the main companies in the sector (GSK) who own 9.0% of the sectors market share after the largest share holder of the sector (Pfizer 9.3%)(ABPI 2007). In getting to know its level and intensity of market competition, the Porters five forces will be used in for the analysis. This frame work was designed by Prof. Michael E. Porter of Harvard business school to determine the degree of competition within an industry (D. Campbell 2005). These five forces are bargaining power of suppliers, bargaining power of buyers, threat of new entrance, threat of substitute products and competitive rivalry. For the purpose of this report we will be looking solely at competitive rivalry but considering the fact that the other four forces determine its strength. This is where industries in the sector seek to maintain and gain more market share either by differentiation, innovation etc.(D. Campbell 2005).GSK acquired Stiefel for  £2.5 billion few months ago, Merck took over Schering Plough for a total of  £29.8 billion and, Pfizer s merger with Wyeth (guardian 2009), these activities shows that the giants of the sector are striving to maintain and if possible acquire more market share by acquiring smaller companies . 2.2 key drivers of change These are some external factors that affect GSK either positively or negatively and to an extent helped to her current position. This will be analysed with the used of PEST analysis frame work which are analysed below: Political concerning the regulation of medicines licensing, the government has had a good agreement with the industry (PICTF 2001) which will improve competitiveness within the European Union (EU). According to (PPRS 2009) the NHS must have access to medicines of reasonable price, quality brands in order to promote competition in the sector. The tax regulation has been a problem for the industry as it affects her UK based companies due to the proposal of increase in tax rate and taxing foreign profits (Buchanan, Barbara 2008) which has caused migration of companies like Shire pharmaceutical. Economic the hit of recession on the UK economy has resulted to increase in inflation rate which affected the pharmaceutical sector but not as much as other sectors (BBC 2009). With the fact that there is a shake in inflation rate, increase tax rate, wage drops. The average familys disposable income drop by more than  £150 a year (times online 2009) which has affected the spending power of the population. Socio -cultural- over the years there has been a change in peoples lifestyle whereby they go for fitness and health clubs at the expense of taking fitness and health medication. There has been an increase of 23% in membership between 2004 and 2008 and recently there has been 10% increase in the number of adult members despite the slowdown in the economic (Mintel 2009). However it has been discussed that there has been an increase in OTC drugs due to the fact that peoples now practice self medication because of minor illness (Bainbridge, Jane 2008) which has made the sector rise by 23% since 2003. The ageing population might be an opportunity for the sector since they are tends to have diseases like rheumatism and insomnia. Technological- over the years the use of technology has yielded nothing but positive effect on industry. The UK government supports GSK, Welcome Trust, and EEDA to develop a biotechnology science park in the UK in order to strengthen the industrys bioscience to compete against those in other countries (PBR 2009). Technology has helped to generate blockbuster drugs in the past and the membrane technology used in biopharmaceutical discovery, development and commercial production worth of $740 million in 2004 has increased to $1.23 billion in 2009 (BBC research 2004) which is as a result of its increase in research and technology. However havent analysed the external factors affecting the pharmaceutical sector, it is obvious that although some factors have affected the company negatively but she still maintained her market share and position in the economy because people keep spending on medication no matter the difficulties because wellbeing is essential. 2.3 Critical success factors This simply point at the products features that are valued by a group of customers and therefore, where the organisation must excel to outputerform competition (Johnson 2005) which can be said to identification of customers needs and things exceptionally done for this purpose which gives them competitive advantage. For a clearer knowledge, strategic groups in UK pharmaceutical will be briefly analysed. Strategic group- companies vary in different ways which make some operate similarly that differentiate some from others. In the UK pharmaceutical industry there are two main groups Generic and Proprietary group. The proprietary group adopts strategy of high price charges, patent drugs because of high RD spending and stress which makes the prone to high risk (high failure rate in drug development) and returns. The generic group focus on low price, low RD spending and imitate drugs made by companies in proprietary after expiry of patent. (Hill Jones 2007) .GSK spend  £300.000 on RD every hour and spends over $500million to develop a new drug that takes up to 12 years (Mintel, 2007), which obviously tells its membership of proprietary group. However havent identified GSKs strategic group in UK, its main rivals are the companies that belong to the same group and perform similar activities like Pfizer, Merck..who stand as threats to its profit because consumers see them as substitute for each other whereas patent can cause low substitute. Due to this it is hard for companies in generic group to break into this group because of high RD spending and skills. Gaining the idea of GSKS business model, the critical things it does for it survival and to meet the needs of its customers and attract more will be mentioned bellow. Advertisement and Marketing in 2001 GSK handed a  £53 million account to Mediacom to buy activities for its British customers (Marketing 2001) and support its media plan and also spent  £1million to support its sensodyne brand Television campaign(Chemist and Drug 2002). It also market 30 vaccines all over the world (Datamonitor 2009) Merger and Acquisition the formation of GSK in 1998 resulted to increase in sales the following year, huge number of staffs, increase RD capacity and have more products to meet customers needs (Smithklines four promising drugs in final stage of production and Glaxo Wellcomes blockbuster drug Zantac) (Lazo 2001) RD and Innovation it is important for pharmaceutical company to come up with faster ways of cure for diseases and always find a solution to new diseases. Due to this fact and business model GSK spend  £300,000 on RD every hour (cio100 2009) in order to keep up with the trend of continues discovery which leads to several innovations. According to (Datamonitor 2009) GSK has 40 major products and as RD continues, more innovations are to come. 3. KEY BUSINESS STRATEGY 3.1 mini introductions (past 5 years) Over the past five years GSK has engaged in adopting different strategies for the success of its business and meet customer needs (Emerald 2009) and the Porters generic strategy will be used to identify these strategies. 3.2 porters generic strategy Michael Porters gave his view of business strategy as the different ways that companies take to achieve competitive advantage in the industry (Drypen 2009) which he classified as Cost leadership, Differentiation and Focus. He explained cost leadership as a strategy of low cost business operation to have an edge over rivals in the industry and differentiation as a strategy of producing unique products valued by customers and might attract high price charges. He lastly describe focus as a strategy that targets a particular group or class of people whereby focusing for either reason of cost (cost focus) or differentiation (differentiation focus) which is usually low in volume. Taking note of the proprietary group and its characteristics, it is argued that GSK operate using the differentiation strategy which is be highlighted below. Non- stop RD strategy- GSK has always engaged in huge spending on RD as to develop its own drug and patent it as a member of proprietary and recently has led immediate rival Pfizer on a hidden RD partnership journey (Invivo 2009). Although their partnership was known to the public for sales of HIV drugs but here lies the secrete behind it. Sales marketing strategy- with the help of Vodaphone , GSK was able to market its Flixonase spray to cure hay fever to its customers through mobile text messages and its sales team (mobile marketing 2006) which makes it marketing standout from others. Outsourcing strategy- GSK and Galapagos Biotech formed an innovation alliance for the purpose of novel medicine osteoarthritis (A. Hoekema 2007) which GSK did with main intent of outsourcing for innovation because of expiry of patent. Expansion strategy- GSK formed a partnership with Dr. Reddys a generic drug maker in India and also bought 16% of Aspens stake, a generic drug maker in South Africa (mintel 2009). Its main objective was to have access to emerging market and generic drugs, sell many of it drugs (reduced rate) in Africa, Asia and Latin America. However it has been argued that GSK operates under differentiation strategy but we can see that as a result of patent expiry which led to direct completion with generic drugs, it changed strategies to do business with generic drug makers and use these avenue to penetrate emerging markets too boost it sales. 4. RESOURCES AND CAPABILITIES 4.1 introductions (past ten years) Over the past ten years GSK had developed some strategies as shown earlier in the report, we will be looking at its resources, capability and how it has been able to make these work together to actualise the strategies above to gain competitive advantage. These resources and capabilities can be threshold which is the necessary ones needed for it to function and compete in market while unique resources and core capabilities are those different, distinctive, to imitate ones that make companies gain competitive advantage over others in the industry (G. Johnson et.al 2005) 4.2 Companys resources and capabilities GSKs threshold, unique and core resources and capabilities will be reviewed below. Threshold resources Strong RD of new medicines- over half of GSks total sales come from blockbuster drugs which has made them rely on nine out of the drugs over the year (A. Townsend 2004). This has made them to make effort of developing more drugs as patent of the former expires. Skilled and talented staffs- as at 2008, GSK UK employed 99,003 staffs which includes scientists, pharmacist, IT  [3]  , sales (Datamonitor 2009) Large number of employee Gsk employs 99,003 people in 2008 (Datamonitor 2009) Employee motivation- GSK motivates their staffs with making salaries and bonuses competitive and reward for their performance. Supplier, buyers and stakeholders- GSK is a leading supplier of drugs and vaccine to NHS, fund academic research. Merging to gain more brand awareness- GSK is currently partnering with Pfizer to make a mega sell of HIV drugs. Capital for RD- it has been known that GSK spend over $500 million to develop a new medicine and takes 12 years or more (Mintel 2007) Unique resources Good reputation- GSK happens to fall amongst the first five of the worlds most admired pharmaceutical companies. (Mintel 2009) Threshold capabilities Ability to reduce cost- GSK has been slashing prices since 2001 after the merger and moving of some of his financial jobs to low cost countries like China and Poland. They have been able to cut cost by increasing money paid on its high selling drugs in order to reduce cost on it drugs faced with generic competition (Guardian 2005) Partnering Partnership with other biopharmaceutical companies to develop drugs to fight ailments e. g it partnership with Nabi for monoclonal antibodies to stop smoking (Silico research 2009) Core capabilities The great merger- the merger between Glaxo Wellcome and Smithkline Beecham which made it acquire block drugs, second largest consumer goods manufacturer in tooth paste and energy drinks (Lazo 2001) Dynamic capabilities The earlier stage of mergers where companies of the same view came together , which was known as the great merger that led to consolidation in pharmaceutical industry and formation of gsk. Later there was acquisition of smaller firms like the biopharma, science and biotechnology firms. Gsk acquired lot of these companies around this time. The last stage can be described with what is happening now in the industry where companies outsource, restructure and expand. Gsk has engaged in series of outsourcing and expanding activities. Like merging with Galapakos biopharmaceutical in order to outsource and avenue to enter emerging market (A. Hoekema 2007) 4.3 extent of alignment into business strategy SWOT ANALYSIS According to (G. Johnson et.al. 2005) swot help to give a forecast on how the key environmental issues and capabilities of a company will affect its strategic development. And (R. Lynch 2009 p:302) sees it as analysis of strengths and weaknesses present internally and opportunities and threats facing organization externally. STRENGHTS: Strong sales and marketing Robust sales forecast to lunch portfolio Strong brand name Demonstrated ability to control cost Highly innovative RD Advanced technology Profitability Expansion Strong rebranding image Financial ability WEAKNESSES: Restructuring required Failure of pipeline to deliver initial commercial expectation Over dependent on leading products Lack of block buster drug launches after the great merger OPPORTUNITY: Emerging new markets for pharmaceutical companies in developing countries Pipelines to deliver strong growth for next few years High growth oncology market Continued cost reduction Smaller biotech and biopharms THREAT: Increasing cost of RD Generic competition with high selling products Policy/regulation 5. CONCLUSION

Religion in Joshua and The Children :: Joshua and The Children Essays

Religion in Joshua  and The Children    Herm’s question, â€Å"Josh, what do you think of Religion?† becomes the beginning of a period of both joy and conflict for Joshua as he is then often encountered with many related questions and, later, contradiction from the Church. These questions all lead to similar answers, in which Joshua expands on his ideas. And because of this further discussion, it’s important to read all of his responses throughout the book in order to understand his reply and to intelligently decide to agree or disagree. Therefore, my reaction to Joshua’s reply is based on everything he said concerning religion.   The question arises from a discussion between Pat, Herm, and Joshua concerning his lifestyle. They are walking home from breakfast at the diner and the other two are interested in why Joshua doesn’t mind living alone. â€Å"Don’t you get lonesome living by yourself?† Herm asks (72). But Joshua explains to them that he values the serenity of living alone. He tells them that he can peacefully enjoy the beauty of nature outside and the animals also keep him company at times. But the main reason why Joshua never feels alone is that God is always with him, loving him always, and will never abandon him: â€Å"No. I like being by myself†¦ God is with us all the time† (72). Pat and Herm agree but still can not imagine living alone without any feeling of loneliness and this discussion of God leads to Herm’s question.   Joshua’s response is similar to a sermon or speech, and is over a page in length; he is firm in these beliefs and reiterates them several times throughout the book. He is very prepared for the question; before saying a word he asks, â€Å"the way it [religion] is or the way God intended it to be?† (73). And when he is sure of the latter, releases everything inside him, as if he was just waiting to explain what people had been doing wrong. His main point is that Jesus wanted to free those under the pressure of rules in their religions and offered a comforting God who loved them, asking only for honor and worship in return. Joshua is also disappointed in the way the clergy preside over their congregations: â€Å"Jesus did not envision bosses†¦ He wanted his apostles to guide and serve, not to dictate and legislate† (74).

The Influence of Beck :: Bek David Campbell Musicians Essays

The Influence of Beck One of the most eccentric and talented performed of my time is definitely Beck. I have followed Beck since my young teen years and have found that his music has followed me in every aspect of my life. This soundtrack of my being has become so influential that I look forward to every album as a step in the next direction of my days. Bek David Campbell was born July 8, 1970, in Los Angeles, and came from an exceptionally sturdy music background. His father David Campbell, was a conductor and string arranger giving Beck his strong musical background. His mother, Bibbe Hansen, was an actress who went as far as to work with such artists as Andy Warhol. Also, his grandfather, Al Hansen, was involved with the Fluxus art movement and was best known for launching the career of Yoko Ono. Beck grew up mostly in Los Angeles, also spending some time in Europe and in the Kansas City area with both of his sets of grandparents. A seemingly bad decision to drop out of school in tenth grade led to Beck’s early career as a street performer playing acoustic blues and folk music, as well as trying his hand in the poetry. In 1988, he produced a cassette of home recordings called The Banjo Story, which led to his move to New York in 1989. He soon returned to L.A. to find his calling at rock clubs by playing a few songs in between the regular sets. In 1991, Bong Load Records discovered Beck. The label gave him the idea to mix his eccentric style with hip-hop beats creating the infamous Loser single. This was my first encounter with Beck’s music. I was a young teen that was into the grunge movement by the likes of Kurt Cobain and found the tunes on Mellow Gold, the CD that contain the â€Å"Loser† single, to be amazing. I soon found myself buying a yard sale guitar and teaching myself how to play and mimic Beck’s every move on the folk axe. While I was busy enjoying these sweet sounds, Beck's major-label debut, Mellow Gold, was becoming the â€Å"anthem for the so-called slacker generation†. It quickly climbed into the Top 20 and eventually went platinum. He quickly signed to DGC, the David Geffin Recording Company, and put out two more independent albums Stereopathetic Soul Manure, which consisted of lo-fi noise rock and One Foot in the Grave, material from Beck's 1992 session for K Records. The Influence of Beck :: Bek David Campbell Musicians Essays The Influence of Beck One of the most eccentric and talented performed of my time is definitely Beck. I have followed Beck since my young teen years and have found that his music has followed me in every aspect of my life. This soundtrack of my being has become so influential that I look forward to every album as a step in the next direction of my days. Bek David Campbell was born July 8, 1970, in Los Angeles, and came from an exceptionally sturdy music background. His father David Campbell, was a conductor and string arranger giving Beck his strong musical background. His mother, Bibbe Hansen, was an actress who went as far as to work with such artists as Andy Warhol. Also, his grandfather, Al Hansen, was involved with the Fluxus art movement and was best known for launching the career of Yoko Ono. Beck grew up mostly in Los Angeles, also spending some time in Europe and in the Kansas City area with both of his sets of grandparents. A seemingly bad decision to drop out of school in tenth grade led to Beck’s early career as a street performer playing acoustic blues and folk music, as well as trying his hand in the poetry. In 1988, he produced a cassette of home recordings called The Banjo Story, which led to his move to New York in 1989. He soon returned to L.A. to find his calling at rock clubs by playing a few songs in between the regular sets. In 1991, Bong Load Records discovered Beck. The label gave him the idea to mix his eccentric style with hip-hop beats creating the infamous Loser single. This was my first encounter with Beck’s music. I was a young teen that was into the grunge movement by the likes of Kurt Cobain and found the tunes on Mellow Gold, the CD that contain the â€Å"Loser† single, to be amazing. I soon found myself buying a yard sale guitar and teaching myself how to play and mimic Beck’s every move on the folk axe. While I was busy enjoying these sweet sounds, Beck's major-label debut, Mellow Gold, was becoming the â€Å"anthem for the so-called slacker generation†. It quickly climbed into the Top 20 and eventually went platinum. He quickly signed to DGC, the David Geffin Recording Company, and put out two more independent albums Stereopathetic Soul Manure, which consisted of lo-fi noise rock and One Foot in the Grave, material from Beck's 1992 session for K Records.

Is Jaws a Horror Movie? Essay example -- Film Review

Is Jaws a Horror Movie? First, I will intend to take you on a brief journey through the horror genre and the conventions that have been associated. Second I will show you how these conventions are used in the film Jaws. Let’s take a closer look at the history of the horror genre. To get started we are going to start with the first era or as it’s called the silent era. This era was based on monsters such as Frankenstein (1910), Dracula (1912) and The Hunchback of Notre Dame (1923). The horror was all about the make up and the clever use of lighting, to add thrills. The first conventions were that we see are the ‘revealing of the monsters’ and the use of ‘isolated houses’ where the monsters are based. This left audiences feeling panicky. These films had to rely on the music, yet they still lack the big horror genre fear factor. Through the talkies little changed, they still had the monsters, the same monsters, the same storylines, but the Atomic Phase of the 1950s soon had a impact. Sci-fi and hammer movies took centre stage, Godzilla (1954) and The Blob (1958) box office hits. From here we moved on to the witchcraft and the undead such Peeping Tom (1960) and The Night of Dead () . New films brought with them new conventions. Zombie films trapped the audience, claustrophobic attack scenes when the zombies came closer towards the camera. Horror finally became horror with the slasher movie era. They became realistic but also they became more stylised. Based on a real life tragic such as, Texas Chainsaw Massacre (1974), Halloween (1978) and Nightmare on Elm Street (1984) screens where awash with blood. This is where we see male psycho, the unwilling hero and teenage trouble. There are also soul survivors that carry the seque... ...horror so it is a bit of both but compared to the horrors that we have now with all the blood and gore special effects that make it better and the 3d its nothing like the horror’s today. Compared to the final destination 3D jaws is not even scary because of the 3D it makes it better with the way that if someone has an axe or something chucked at them it comes out of the screen at you and it comes towards you therefore you think it’s going to hit you which makes you get scared and it makes the film more jumpy so there for I don’t think jaws is a horror even if it was in its time compared to now day films I say it is a thriller. My opinion is that Spielberg is still in his twenties when he made this film, this shows his talent for creating suspense, delivering shocks and defusing situations through humour and this shows he is building up to a great climax.

Environmental Justice and Sustainability Essay

Alex Steffen and Sarah Rich, executive editors of the bright green environmentalist online magazine WorldChanging recently observed that while environmental movements have focused primarily on confronting the ecological injustices that have become a historical trademark of industrialization, it has made little of a name for itself in addressing the social injustice that is also a part of environmental degradation. (Steffen & Rich, 2007) Steffen and Rich remark, â€Å"the environmental movement has grown and become known (at least early on) more for its vehement advocacy for whales and rainforests than for disenfranchised citizens† noting that the latter is generally regarded as a concern of other movements related to social justice and civil rights. However, they note that it has become increasingly apparent that social injustice and environmental degradation are inextricably related to one another. (Steffen & Rich, 2007) While many cities have begun to embrace the concept of sustainability into their policies, few have taken environmental justice into account. Van Jones neatly summarized the issue of environmental justice when he declared at last year’s Green Festival in Chicago, â€Å"Who are we going to take with us, and who are we going to leave behind? † Jones concern was that the environmental movement is divided between the rich and the poor. (Anderson, 2007) As such, any definition of sustainability must take the social dimensions of environmental damage into account, for the degradation of the environment is in fact, a civil injustice. Sustainability must embrace environmental justice by letting â€Å"environment† stand not just for concerns over resources, pollution and biodiversity but concerns over equitable distribution of resources, human health and racial equality. (Steffen & Rich, 2007) The city of San Francisco has embraced the United Nations definition of sustainability and has conclusively inferred that sustainability means social equity as much as it does environmental responsibility. However, it is also rather vague about what social equitability means. (Magilavy, 2008) Sustainability policies should declare that improvements and protection of environmental welfare should be applied without discrimination. They should declare that resources are distributed equally and access to justice over environmental matters should be available to all, and that participation and decision making should be not limited to an exclusive demographic class or ethnicity. Likewise, environmental injustices such as the systemically inequitable distribution of wealth, the discriminatory improvement of environment, or the denial of access to information and participation in decision making in environmental-related policies should be covered by sustainability policies. As such, if the heart of sustainability’s definition is concern for the ecosystem and life within it, then it also includes the human beings who are part of it as well. The goal of sustainability should then be the achievement of the longevity of human and planet welfare, rather than just environmental protectionism by another name. The Global Footprint Network defines ‘ecological debt’ as the sum of all deficits in the biocapacity of the planet, and asserts that humanity’s demands on the planet is continuously exceeding that biocapacity. As such, the Network contends that we are in a state of overshoot, placing greater demands on nature than can it regenerate. (Global Footprint Network, 2008) This concept is crucial to the conception of environmental justice. Sustainability metrician Mathis Wackernagel (co-founder of The Global Footprint Network) has theorized that an equitable distribution of planetary capital would mean that our ‘fair share’ would have to be limited in addition to being sustainable. As such, Alex Steffen argues that the essence of sustainability is using the planet’s resource capital to create investments such that the same capital exists for future generations, anything else is unjust. (Steffen, 2006) Ecological democracy is an important means of achieving sustainability and environmental justice. To ensure that the environmental welfare of all individuals, regardless of race, class or gender is accounted for and that it is not done at the expense of planetary capital and the environmental welfare of future generations, decisions must be made that are free from the influence of the economic elite, racial factions, political forces and other special interests. In other words, the decisions to be made about the future of the environment must be done democratically to ensure that all have a say in the control of their local environment. Sustainability begins with environmental justice, which in turn is possible only with ecological democracy. The only alternative to such a form of environmentalism is a continuing perpetuation of inegalitarian systems, where we save the planet not for future generations, not for our fellow men, but for ourselves. REFERENCES Anderson, D. (2007, April 22) Dispatch from Greenfest Chicago: Van Jones on Green Collar Jobs and Our Shared Future, Part 1. Retrieved April 1, 2008 from http://davidanderson. greenoptions. com/2007/04/22/dispatch-from-greenfest-chicago-van-jones-on-green-collar-jobs-and-our-shared-future-part-i/ Global Footprint Network. Glossary. Retrieved April 1, 2008 from http://www. footprintnetwork. org/gfn_sub. php? content=glossary Magilavy, B. (2008) Sustainability Plan. Retrieved April 1, 2008 from http://sustainable-city. org/Plan/Intro/intro. htm Steffen, A. & Rich, S. (2007, May 28) Principle 17: Environmental Justice. Worldchanging. Retrieved April 1, 2008 from http://www. worldchanging. com/archives/006778. html Steffen, A. (Ed. ) (2006) Worldchanging: A User’s Guide for the 21st Century. New York: Abrams, Inc.

Physical Development and Health in Middle Childhood

Physical Development and Health in Middle Childhood Rosibel CastroPhysical Development in Middle Childhood The hidden changes in children's bodies that enable the movements so familiar to us-riding bikes, climbing, jumping, skipping (p.289). Between the ages of 6 and 12, children grow 2 to 3 inches and add about 6 pounds each year. Girls age range are head of boys. Girls also have more body fat and less muscle tissue than boys (p.290). Bones mature in such a regular and predictable way that physicians use bone age as the best single measure of a child's physical maturation. The process of bone development gives us a powerful argument in favor of increased exercise or physical activity for children. The endocrine system strongly influences physical growth and development. During the middle school years, the glands of the endocrine system change gradually in ways to prepare the body for the momentous changes that will occur during sexual maturation, or puberty. A muscle mass increases in middle childhood, so does strength. Boys and girls differ in strength in two ways:Boys outperform girls on measures of strength, including tasks that involve using the muscles to apply pressure to a device used to measure muscle force.The ratio of strength to body size is greater amongst boys, thus boys require less effort to move their bodies through space than girls do. Both boys and girls become stronger during middle childhood.Children's capacity for extended physical activity (stamina) rises steeply across the middle childhood years as well. (Gabbard,2008). If we observe children at the playgrounds, we will notice that preschoolers display short bursts of physical activity followed by periods of rest. Changes in stamina are linked to growth of the heart and lungs, which is evident during later years of middle childhood. These changes enable children bodies to take in more oxygen and to distribute it throughout the body more efficiently. Two major growth spurts happen in the brain during middle childhood. (Spreen, Risser, ; Edgell, 1995). In most healthy children, the first takes place between the ages 6 and 8, the second between the ages 10 and 12. Both spurts involve development of new synapses as well as increase in the thickness of the cortex. Some of the first motor skills infants use are eye movements, and slowly this expands to movement of the arms, legs, and hands (even though they're uncoordinated). Eventually, the child begins crawling and walking. Gross motor skills involve activities like rolling over, sitting up, crawling, and walking. These allow the child to gain new perspectives from which to evaluate their surrounding environment, enabling them to begin learning social skills and rules. Fine motor skills involve more intricate tasks like touching, grabbing, and manipulating objects, enabling learning about the details of different objects and people. Advances in both gross and fine motor skills interact to allow children to develop sports skills such as hitting a baseball. About one-quarter to one-third of children in the united states suffer from allergies, immune reactions to substances called allergens. Children who have respiratory allergies experience sneezing, stuffy noses, and more frequent sinus infections. Food allergies can affect the respiratory system as well. The most frequent cause of school absences is asthma. Asthma is a chronic lung disease in which individuals experience sudden, potentially fatal attacks of breathing difficulty. An acute illness has the following characteristics:Onset is usually abrupt and from a single causeDevelops quickly and worsens rapidly, such as an infection, trauma or injuryUsually isolated to one bodily areaCan be diagnosed and responds to treatmentAcute pain stops when the illness is healedMay heal by itself or can be treated and returned to normal within a few days or up to three monthsIf it lasts longer than three months, it may be the start of a chronic illnessThe following are generally descriptive of chronic illnesses:Onset is commonly gradualDuration is lengthy and indefiniteCause is usually multiple and can be a combination of genetic and environmental factorsDiagnosis is often uncertain; getting an accurate diagnosis can be a long, difficult processThere is no cure and requires management over time In my opinion, we do most of the learning about our bodies during middle childhood, the reason I say this is because, we learn about ourselves, the environment around us, this i s the time when we are truly exposed to everything out there. Children are aware that they have allergies, they know they need their asthma pumps if they start having trouble breathing. During this time children know what kind of sports they want to play and they know what limits to push their bodies too. If a child is obese he will not want to join any sports not only because he might be â€Å"fat shamed† but also because he knows his body is not prepare to be put into the sports routine.ReferencesThe Growing Child, Denise Boyd, Helen Bee 2009.https://study.com/academy/lesson/perceptual-motor-development-definition-components.html https://www.navicenthealth.org/service-center/health-associates-general/acute-and-chronic-illnesses

Homelessness Melissa St

Homelessness Melissa St George SOC 203: Social Problems Instructor: Risa Garelick August 28, 2011 I intend to show the meaning of homelessness and the different ways that people become homeless. I will also show how we can go about preventing homelessness. Homelessness means that one has no place to live. â€Å"The most prominent sociodemographic characteristics identified with high risk of homelessness have been male gender, Black race, being unmarried, and being middle aged† (Greenberg & Rosenheck, 2010, p1234-1235). Most of the homeless live in cities but there are those who live in the rural areas. Most of them are hidden because they are homeless for shorter periods of time. There are several causes or reasons why people are homeless, some of them are by choice and others are forced, contrary to most people’s beliefs that they â€Å"are drug addicts, alcoholics or are mentally challenged† (syzygyastro). The different types of homeless people are â€Å"push-outs†, victims of environmental catastrophe, mentally ill, the new poor, the technologically unqualified, the elderly, runaways, the demoralized, alcoholics, ease addicts, travel addicts, and excitement addicts (Henslin, 2008, p 228). The â€Å"push-outs† are people or families that have been forced out. They can be teenagers who are thrown out by their parents. The parents may have thrown them out due to They can be adults or families who have been evicted by landlords. Due to the high costs of rents, they may have had to choose between paying the rent or other necessities such as food, clothing, or gas. Or they could have lost their home due to the â€Å"sub-prime mortgage catastrophe that has made more than families homeless in 2008 and now threatens a further 48 percent of the rest sub-prime mortgage holders who are late in payments or in default† (Syzygyastro). Victims of environmental catastrophe have been forced out due to hurricanes, floods, fires, tornadoes, tsunamis, or other environmental disasters. The mentally ill have been forced out by hospitals or insurance companies. They are unable to care for themselves, so they live out on the streets not knowing how to survive in the â€Å"real† world. They can also become homeless because they need to choose their medications over rent. â€Å"20% to 50% of homeless adults suffer from a serious mental illness† (Greenberg & Rosenheck, 2010, p 1235). The new poor are forced out from a job due to technological change. There jobs are taken over by machines and/or globalization. The company moves to another part of the world, so that they can pay fewer wage to their employees. The technologically unqualified have been forced out because they never posed any technological skills, so they are unable to keep or get jobs. The wages that they do receive are so low that they can not afford an apartment. The elderly have been discarded. They have no family support, no income, and most are unemployable. Runaways choose to be homeless due to unstable living conditions. Most of these runaways are teenagers who have been physically abused. Some are the results of the system failing them. Most of the runaways are between the age of fifteen and seventeen but there are some that are as young as age ten. The demoralized are the depressed who have given up. The addicts are those who have been addicted to alcohol or drugs and choose their addictions over their homes. 0% to 80% have a history of substance use disorders† (Greenberg & Rosenheck, 2010, p 1235), â€Å"thirty eight percent of homeless people have a problem with alcohol addiction and that another twenty six percent of homeless people have addictions to other drugs† (Substance Abuse and Mental Health Services Administration, 2003). The Anti-Drug Abuse Act has made impossible for people who are convicted of a drug-related crime to keep their public housin g. In the 1950’s the deinstitutionalization of psychiatric treatment was the major factor of homelessness. The ease addicts choose homelessness. They are usually in their early twenties and want to escape responsibility. The travel addicts choose to be homeless and want to roam. The excitement addicts choose to be homeless. They enjoy the thrill of danger and because it offers the â€Å"edge†. The other things that are also associated with homelessness are past incarceration, exposure to trauma, lack of low-income housing, and the decrease in public funds. â€Å"As a result of loss of benefits, low wages, and unstable employment, many families leaving welfare struggle to get medical care, food, and housing† (National Coalition for the Homeless, 2009). A lack of affordable housing and the limited scale of housing assistance programs have contributed to the current housing crisis and to homelessness† (National Coalition for the Homeless, 2009). There are many ways that we can help to prevent homelessness. In 1987, the McKinney Homeless Act took the first steps to this by making it a federal law that there ne eded to be funding for the homeless. The next steps that we need to do is to evaluate the homeless in our communities to see what programs or services are most in need. We need to evaluate our homeless shelters. We need to have job training and financial programs. We need to keep track of the people that we help. We need to set up supportive housing and/or â€Å"Unfortunately, government action and public policy of recent has not necessarily helped the plight of the homeless, in fact in some cases it has served to compound the problem† (Gaddis, 2007). When we evaluate the homeless in our communities to see what programs or services that we need most, we need to do it in a way that is nonthreatening and compassionate. We need to evaluate our own bias, so that we can put them aside and help them. Many of the people that experience homelessness are not the stereotypical homeless persons that would come to mind when thinking about this problem† (Gaddis, 2007). We need to find out why they are homeless and look to the local government for help. Public assistance programs can help the homeless with some of their problems. There needs to be some type of coordination between homeless sh elters and public service agencies. Some people will not go to public agencies for help because of the bias of others and/or because of their pride. Many of the reports that I read told of conditions at shelters as being in poor condition. An example of this is when FEMA set up the social housing after Hurricane Katrina. â€Å"Some people are highly critical of these camps, calling them nothing more than concentration camps complete with barbed wire and gun towers† (Syzygyastro). The other reports that I read talked about shelters that were run down, very few of them, and they were riddled with disease, pests, and thefts. Job trainings and financial programs will be able to help the homeless get back on their feet. We should have some kind of job training programs for these people because most of them are there due to a job loss. This would also help the runaways who need to the life skills to survive in the world. Financial programs could be very helpful because it can help them get their finances in order and to teach them how to stretch their earnings by budgeting. We need to keep track of the people that we help. Too many times people get the help that they need and then they are forgotten about. We need to set up programs that help this people and offer support over a long period of time. Studies of placement programs often find that they lose track of residents within the first year, so track clients carefully, and assess their need for specific services† (Solutions for America). We need to look at supportive housing or â€Å"Treatment of substance abuse has been reported to improve outcomes in homeless persons with dual diagnoses of serious mental illness and substance abuse† (Folsom, Hawthorne, Lindamer.. , 2005). When we set up supportive housing for addicts, we can help them to beat their addictions and set up their new â€Å"life†. We can also help the people with mental health disorders; get the supports that they may need. We will only be able break the cycle by coming together as a community and working on ways to help those that are having a difficult time. We need to remember that one day that could be us and we would want someone there to help us. Annotated Bibliography: Why Are People Homeless?. (July 2009). Retrieved August 12, 2011, from National Coalition for the Homeless website, http://www. nationalhomeless. org/factsheets/why. tml. The article talks about what homelessness is and the many causes of it. Gaddis, Roger. (2007, August 22). The Homeless in the United States. Retrieved August 12, 2011, from website http://www. associatedcontent. com/article/351165/the_homeless_in_the_united_states. html? cat=4, The article talks about the number of homeless people in the United States and reasons why they are homeless. Youth Homelessness: Facts and Solutions. (n. d. ) Retrieved August 12, 2011, from Yout h Noise website http://www. youthnoise. om/page. php? page_id=6145. This article talks about the causes for teen homelessness and how we can prevent it. Preventing Homelessness in America. (n. d. ) Retrieved August 12, 2011, from Solutions for America website http://www. solutionsforamerica. org/thrivingneigh/homelessness. html. The article talks about the many causes of homelessness and how we can prevent it. Addiction Blog. (2011, January 7). Drug and alcohol abuse and the homeless. It talks about the statistics for drug and alcohol abuse among the

Making Dreams Reality Trudeau’s Just Society

Making Dreams Reality Trudeau’s Just Society Pierre Elliot Trudeau, Canada’s 15th prime minister, has always dreamed of Canada becoming a united society. This idea was announced and introduced after his candidacy in 1968. He described his idea of a Just Society as one that : one in which all of our people will have the means and the motivation to participate, in which personal and political freedom will be more securely ensured than it has ever been in the past, in which the rights of minorities will be safe from the whims of intolerant majorities, in which those regions and groups which have not fully shared in the country’s affluence will be given a better opportunity. †[1] Trudeau wanted Canada to become a united society that is independent from Britain and the U. S. A[2] The term ‘Just Society was used in 1968 during ‘Trudeaumania’ .The ‘Just Society’ Trudeau dreamed of was also a country that will be bicultural because o f its justice toward society. A society with justice means that every individual will have freedom, but they will also have responsibilities. Justice also gives people rights that must not be abused. In order to assure equality among citizens, people should help protect those in society who are vulnerable to subjection or prejudice. [3] Trudeau was an efficient prime minister who greatly changed Canada and turned it into a ‘Just Society’Trudeau, unlike the previous prime ministers who made minimal attempts to make Canada an independent country from Britain and the U. S, applied many changes that allowed Canada to be independent. To begin, one of Trudeau’s contributions to Canada was in 1976 when Trudeau successfully allowed Canada to be a part of G7, a group of seven major economic powers[4]. This was Canada’s own choice and did not require Britain’s approval in order to join. Moreover, in 1982 Trudeau passed a bill called Canadian Charter of Rights and Freedoms. This was a huge step for Canada’s independence.The Canadian Charter allowed Canada to have fundamental freedom, democratic rights, and more which led to the Constitution Act of 1982. The Canadian Charter of Rights and Freedom guaranteed the rights and freedoms to a certain extent, which allowed Canadians to make more of their own decisions while regarding the law. Finally, on November 5, 1982, 114 years after the Confederation, Trudeau and nine other premiers made The Constitution Act which would finally allow Canada’s independence. This meant that Canada was free from British and American legislation. 5] The Constitution Act was signed by Queen Elizabeth II to make it official and it granted Canadians Democratic Rights, Mobility Rights, Legal Rights, Equality Rights, Official Languages of Canada Minority Language, and Educational Rights. [6] Any changes required the approval of the Canadian Parliament and 7 of the 10 provincial legislatures that make up at least 50% of overall population of Canada. [7] In doing this, Canada opened its doors to others ensuring everyone receives an equal chance. In conclusion, Trudeau made various changes that increased Canada’s independence.The Contribution Act of 1982 was merely a part of Trudeau’s dream of a ‘Just Society’, he also wanted Canada to be a bicultural country where everyone was welcomed no matter what their nationality, or background was. First, due to the fact that Trudeau was both a French and English, he wanted Canada to become a bilingual country. [8] Soon he enforced bill 22 which was a part of the Constitution Act and was under the name of the Official Languages of Canada and Minority Language Educational Rights. [9] This made Canada a more united country.Also, before the bill was passed most of Canada’s citizens were divided into two groups. One half of the country was the French Canadians, while the other half were the English Canadians. Trud eau wanted to live in a country in which French Canadians chose to live among English Canadians and English Canadians chose to live among French Canadians without abandoning their cultural heritage. The bills which Trudeau created made French and English the official languages of Canada. In Bill 22 it was made sure that French is the official language of Quebec and ensured that newcomers will become a part of the French-speaking community.In addition, during the Constitution Conference one of the decisions made was that French-speaking Canadians outside of Quebec were expected to be treated equally to English-speaking Canadians. [10] Trudeau welcomed all and introduced the immigration act in 1976. The act gave more power to the provinces to set their own immigration laws. Soon Canada’s population grew because of this because immigrants felt safe and welcomed. In doing this Canada is open to others and is able to communicate more with other countries.This allowed Canadaâ€℠¢s economy to grow and be more successful. In conclusion, Trudeau also promoted equality within the Canada. To further ensure equality within the country, Trudeau wanted to apply political equalities. Firstly, Trudeau was neither a dictator nor a fascist leader. The â€Å"Just Society† Trudeau dreamed of allowed everyone to have freedoms that he was not intending to ever take away. Trudeau did not want to cause any problems due to extreme control such as the Holocaust of 1941-1945. Also, Trudeau wanted Canada to be a democratic country.He wanted everyone to have an equal opportunity and believed that the growing gap between the rich and poor between his home and Third World countries should be reduced. When Trudeau was the justice minister he introduced legislation that expanded grounds for divorce and abortions and stopped penalties for homosexual acts between two people. When Trudeau was still the justice minister of Canada, he stated, â€Å"There's no place for the state in the bedrooms of the nation. †[11] Lastly, Trudeau often referred to the Constitution Act in order to lead his nation because it allowed Democratic Rights, Mobility Rights, and Legal Rights.The Democratic Rights allowed every Canadian citizen to vote, Mobility Rights allowed every citizen the right to leave, enter or remain in Canada, and Legal Rights allowed the right to life, liberty and security of a person. In doing this, Trudeau made every Canadian feel like any other person. In conclusion, Trudeau gave Canadians many opportunities to be equal as a nation. In end, the â€Å"Just Society† Trudeau dreamed of, was achieved through many methods and he managed to do many amazing things and turn the ‘Just Society’ into a reality.He transformed Canada into a new country, a new nation completely independent from the British and Americans. Trudeau Created equality for Canada nationally and internationally. If Trudeau did not step up at the time Canada would n ot be where it is now and all of us should be very thankful for it. Bibliography * WORDS: WOE & WONDER http://www. cbc. ca/news/indepth/words/misquotes. html * Statement on the introduction of the Official Languages Bill, October 17, 1968 http://www. collectionscanada. gc. ca/primeministers/h4-4066-e. html * Pierre Trudeau http://www. canadahistory. com/sections/politics/pm/pierretrudeau. tm * Constitution Act 1982 http://laws. justice. gc. ca/en/const/9. html#anchorsc:7 * The Constitution Act 1982 – Trudeau's greatest victory http://www. sharenews. com/features/2010/06/16/constitution-act-1982-trudeaus-greatest-victory * Pierre Elliott Trudeau: Philosopher and Prime Minister http://archives. cbc. ca/politics/prime_ministers/topics/2192/ * Official Statement by the Prime Minister, â€Å"The Just Society†, June 10, 1968 http://archives. cbc. ca/politics/prime_ministers/clips/13269/ Towards a Just Society A Literacy and Human Rights Educational Resource Reader, 81-82 * h ttp://peacefulschoolsinternational. rg/smf/index. php? action=dlattach;topic=363. 0;attach=182 * Pierre Elliot Trudeau http://www. suite101. com/content/pierre-elliott-trudeau-a141463 * John English, Citizen Of The World : The Life Of Pierre Elliot Trudeau Volume One: 1919 – 1968 (Vintage Canada Edition, 2007) * John English, Just Watch Me : The Life Of Pierre Elliot Trudeau 1968-2000 (Alfred A. Knopf Canada) ———————– [1] Official Statement by the Prime Minister, â€Å"The Just Society†, June 10, 1968 http://archives. cbc. ca/politics/prime_ministers/clips/13269/ (accessed December 8, 2010) [2] ibid 3] Towards a Just Society A Literacy and Human Rights Educational Resource Reader, 81-82http://peacefulschoolsinternational. org/smf/index. php? action=dlattach;topic=363. 0;attach=182(accessed December 8, 2010) [4] Pierre Elliot Trudeau http://www. suite101. com/content/pierre-elliott-trudeau-a141463 (accessed Decembe r 8, 2010) [5] Pierre Trudeau http://www. canadahistory. com/sections/politics/pm/pierretrudeau. htm (accessed December 8 2010) [6] Constitution Act 1982 http://laws. justice. gc. ca/en/const/9. html#anchorsc:7 (accessed December 8 2010) [7] The Constitution Act 1982 – Trudeau's greatest victory

Integrated Spatial Fire and Forest Management Planning Article

Integrated Spatial Fire and Forest Management Planning - Article Example The article puts forward the notion that fire science should reapply many of these metrics so that human activities, the impact of access roads, and other factors are counted alongside the information that has traditionally been accounted for with regards to fire loss estimates as a means of more realistically relating key information to the concerned parties. An alternative view of this particular debate is with regards to the fact that many individuals within the fire service community and forcefully management communities are of the opinion that human impacts upon natural environments cannot be categorically stated or counted in a verifiable manner due to the fact that many of these impacts are created long before forcefully management and/or subsequent forest fires actually take place within the region. Although it is true that certain human impacts to forest management and forest fires as a whole can take place long after the region has been designated as a forestry management a rea or even experienced a forest fire. This disconnect between time periods and the means by which human impacts affect different regions to a different degree casts a level of doubt with regards to the metrics and means by which the authors of this particular article measure it against is somewhat worrisome due to the fact that the metrics by which the authors propose would necessarily have the individual believed that any and all forest fires are impacted upon by the very same mechanism.

Building Customer Connection with Old Spice Essay

Building Customer Connection with Old Spice - Essay Example The brand attempts to illustrate that it can alter the lifestyle dynamics of the consumer, transforming their environment from one of mundane and commonplace living to one of excitement and thrill. â€Å"Old Spice† focuses on the tangible benefits of the product, unlike other product brands that position on pricing or premium quality, to illustrate the relationship between product and consumer needs fulfillment. The brand does an excellent job of blending lifestyle marketing, relationship marketing, and elements of logic to appeal successfully to its target market. The advertisement (Appendix A) illustrates a typical, overweight male librarian in a split figure format, illustrating a transformative process from an ordinary, rather unattractive consumer to a stimulated and electrifying rock superstar. Under the VALS 2 model of psychographics, one of the main consumer segments is referred to as the Striver, one with generally low financial resources, but one who maintains a desi re to attain wealth and achieve higher status in society (Boone & Kurtz 213). The Striver profile is one that is very trends-focused and action-oriented, meaning they seek fun and excitement in their lifestyle (Boone & Kurtz 213). Strivers believe that money is a significant justifier for better social status, often seeking to purchase products that are considered premium in an effort to emulate those in society with more financial resources.... The tagline, â€Å"Somewhere in there, there’s a man in there† both chastises and applauds a consumer that reaches for â€Å"Old Spice†, using pathos as a rhetorical appeal to gain consumer attention and interest. Essentially, the â€Å"Old Spice† brand attempts to act as a social critic of the mundane consumer lifestyle and also an advocate for transformation from a boy to a man through the utilization of the brand. In society, the stereotype of the typical librarian is one of stuffiness, unsightliness, and generally unappealing. Because the Striver is greatly concerned about the sentiment and opinion of peers and others in society, â€Å"Old Spice† uses this psychological characteristic to its advantage to effectively promote the product. â€Å"Old Spice† cleverly uses this subconscious ploy to create an emotional response of self-rebuke or self-punishment for the consumer that lives a similar routine and unexciting lifestyle where the cons equences of potential social rejection becomes a factor in prompting purchase intention in favor of this brand. The library environment chosen for this advertisement is laid out much like an oppressive and old-fashioned library of a conservative statesman, further showing the danger of social conformity that can occur by not seeking adventure and thrill. The brand statement in the advertisement, â€Å"Smell better than yourself†, clearly links product benefits to expected outcomes to the consumer by choosing â€Å"Old Spice† over competition. The main goal of this advertisement is to illustrate that a prim and uneventful lifestyle can be changed if the target buyer selects this particular