Archaeological Exhibit in the National Museum of the Philippines

A Systematically Written Presentation Paper on the Archaeological Exhibit â€Å"National Museum: Museum of the Filipino People† The National Museum: Museum of the Filipino People displayed an immense collection of artifacts, relics and historical objects of the Philippines. It also housed fascinating and intriguing porcelain plates, coins, pots and jars, archaeological artifacts, jewelries, armaments and a whole lot more. The museum was divided into sections and galleries wherein one would get to know the Philippines’ history from as far back as 40,000 years ago.The different galleries are the following: The Origin or Pinagmulan, Archaeological Treasures or Kaban ng Lahi, The Filipinos and Their Rich Cultural Heritage or Kinahinatnan, and the San Diego Wreck Exhibit The first three galleries were about the San Diego Wreck Exhibit located at the ground floor then continued onto the second floor. The San Diego was a Spanish Battleship that clashed with the Dutch's Mauriti us when the Dutch tried to invade Manila in the 1600’s. The events on the ship were recorded in Antonio de Morga’s book, Sucesos de las Islas Filipinas.The San Diego was originally a 3-masted trading ship built using different kinds of Asian wood in 1590 in Cebu. It was about 35 to 40 meters long, 12 meters wide and 8 meters high. The ship was said to sink near Fortune Island, Batangas, just off Manila Bay. The San Diego was originally known as the â€Å"San Antonio†, a Spanish trading vessel. The wreck of San Diego was discovered at a depth of 170 feet. It was said to be the first ever wreck in modern times in which it was found as a result of communication among many civilizations.Underwater archaeology deals with recuperation and the study of archaic and ancient objects and pieces submerged underwater thus it was a big challenge and an ordeal for it needs a lot of funding. Nonetheless, loads of archaeologists and other people pursued the adventure of discover ing things underwater, like the San Diego Ship Wreck, for it continues to rewrite loads of our historic past. There were lots of recovered and salvaged artifacts that divers unearthed from that ship wreck such as earthenware, glassware, stoneware, ceramics, coins, potteries, jewelries, armaments and a lot more.The earthenware includes the palayok also known as a cooking pot wherein we still use nowadays. The blue and white porcelain remains that were recovered are said to be part of the leftovers from San Diego as a merchant ship. Examples of which were bottles and dishes. They were not removed even if the ship was converted into a warship. There were at least 1500 pieces of porcelain that were scattered all over the sunken ship. The designs on the porcelain remains were described to be of Buddhist and Taoist luck symbols.There were also gold and other precious objects that were found on the wreck site like some chains, rings, necklaces, and a carcanet also known as a jeweled collar . There were also religious ornaments that were found like small crosses, a rosary with ivory beads and medallions. Even if centuries underwater have destroyed most of the ship’s weaponry like breastplates and helmets, other tools and weaponries were also found on the wreck like hammers, padlocks, sea chests and swords though they were only recognized by the shape of their concretions.The tableware and silverware that were found consist of plates, spoons and forks, bowls and candlesticks. The design on the tableware remains were mostly ornamented with birds, cocks, geese and deer which were popular during the 16th century. The tableware found also implied the social status of those residing and working on the warship like the high-ranking officers used the silverware while the lowest-ranked ones used the earthenware bowls. The other parts of the exhibit showed the wreck site and fourteen of the full sized recovered cannons.There were ancient navigational instruments that were displayed as well such as sounding weights and a ruler. These were appropriate for comprehending charts and navigating in coastal waters. The astrolabe and astronomical ring, other navigational instruments though their exact function were not fully determined yet, were recovered from the San Diego established Europe’s rapid propagation of technology. Big durable Asian stoneware jars were also found and displayed where it was said to be used for storing food supplies, preserving liquids and for packing delicate objects.The types of jars that were found on the wreck were the following, Martaban jars, Dragon Jars, Vietnamese Jars, Siamese Jars and Spanish Jars. The biggest Martaban jar, stone wares that are globular or ovaloid with narrow wide or narrow mouthed and has a dark brown glaze that were made from red clay, for example was used for storing drinking water. Spanish jars, round bottomed elongated jars with a constricted neck and an inverted rim, were said to be stowed in rows and layers on a bed of straw.The said jars were used for storing olives and oil, dried preserved fruits and reused to hold some wine and for transporting tar. Siamese jars on the other hand were globular vessels that can carry up to 300 liters of fluids like water, wine and vinegar. Several jars were marked with the initials AB. It was said to be probably the initials of the owner of San Diego, A. de Belver. Those initials were also bluntly carved on some silverware on the wreck. The discovery of the San Diego has notably stretched our knowledge of the Renaissance period.The next gallery I came across was the Kaban ng Lahi or Acrhaeological Treasures. In this gallery, it showcased archaeological artifacts, utilitarian vessels and burial jar collections of the early Filipino civilization and varied heritage way back 750,000 years ago. The displays were unearthed from various cave sites in the Philippines. The gallery also presented the preparations of the dead and other burial practices of ancient Filipinos and their importance.The secondary burial was one of the practices which involved the re-burial of a dead person’s bones after it has decomposed. Other artifacts that were showcased were the Dugout Wooden Coffin, Effigy Jars, and lots of anthropomorphic jar covers. There were earthenware pots resembling forms of human figures that were displayed in the museum. They were said to be found in Ayub Cave, in Pinol, Maitum, Saranggani Province. The head-shaped covers of the jars depict different kinds of facial expressions such as grief, sorrow, happiness, joy and satisfaction.The designs of the jars also indicated the high level of craftsmanship of the people before. The Maitum Burial Jars were used for secondary burial and were dated to the Metal Age Pottery. The Manunggul jar was one of the most valuable jar collections. It was a secondary burial vessel as well excavated from a Neolithic burial site in Manunggul cave of Lipuun, Palawan. The discove ry of these vessels indicates that the early Filipinos believed in the life after death and other spiritual beliefs.Next up was the gallery of The Origin or Pinagmulan. The gallery basically showcased the origins of the Filipino Nation and the Philippine Islands as a whole. The display focused on the four periods of Philippine pre-history namely Paleolithic, Neolithic, Metal and Ceramic Age. The earliest evidence of the presence of the people during the Pleistocene period were implied by the discovery of artifacts such as stone tools and fossils of large migrating animals like giant turtles located in Palawan and Cagayan Valley.During the Neolithic Period, the gallery displayed various shaped stone tools which signified that early Filipinos paid more attention to polishing their stone tools. Metal Age Pottery on the other hand, was the display of burial jars which indicated the burial custom practiced by the ancient people of the period. Then again in Ceramic Age, the appearance of high-fired ceramics was the evidence of this age. This gave verification to the amplified nautical trade and cultural contact between the Philippines and other Southeast Asian neighbors.The last gallery which I encountered was The Filipinos and Their Rich Cultural Heritage or Kinahinatnan. The gallery basically presents the various cultures of the Filipinos. It focused on the Philippines crossroads and its diversity and tapestry of cultures. I was in completely astonished as I paid visit to the National Museum. It was my first time even. How great it is to see our nation's rich artistic, historical and cultural heritage and the preservation of our past. Stoneware Jars Anthropomorphic Jar Covers

Attention Getter Essay

Nowadays, many tragic accidents happen everywhere and this situation is alarming. Rate of accidents keep on increasing from day to day not just in the cities but also in rural areas. All of these accidents have made many people lost their families and loved ones. It is very pitiful when we get news about accidents which happen every day from newspapers. This shows that many people suffer when accidents happen to their family or relatives. Greetings: Good morning everyone. My name is Apollo Thesis statement: Today i would like to give a speech about the causes of happen road accidents. Summative Overview: Here are some causes of the road accidents happen such as: drink and drive, using cell phone while driving and teenage drivers. Benefit: It we know the causes of road accidents we can become more responsible and more careful to avoid road accidents/ those causes are reminds us to be more responsible to not only ourselves also the passenger in our car. Point 1: Drink and drive First of the causes is drinking and driving is the leading cause of car accidents. Driving while intoxication is dangerous, because drinking increases your inhibitions and self-confidence but lowers your driving performance and your ability to focus. In other words, alcohol impairs the decision-making ability of the brain. For example, when people get drunk, they do not even think they are drunk. They may feel like they can do anything. But they cannot. Many accidents occur because of drinking. These accidents involve mostly one car, but other people are killed by drunk drivers. People have to be educated about drinking and driving, so they do not kill themselves or innocent people on the road. Point 2: Using cell phone while driving The second point is using cell phones while driving is also a cause for car accidents. When a cell phone is used while driving, it distracts the attention of the driver, leading to car accidents. While using a cell phone  many people tend to miss the traffic signals, not really concentrating on driving. The process of dialing or answering the phone can make them lose control of the vehicle as well. Even though the driver is looking at the road, he or she can easily get distracted by the conversation. This can result in fatal accidents. Point 3: Teenage drivers Another cause of road accidents on the road is teenage drivers. Some teenagers cause fatal accidents, because of immaturity and lack of experience. Teenagers are very impulsive. Although not intending to hurt anyone, they sometimes drive very aggressively. It is not difficult to find teenagers driving with one hand on the steering wheel, seat pushed back, and with loud music playing. In traffic they go wild, trying to seek attention. They underestimate the risk of what they are doing. All these acts result is serious consequences on the road. Many accidents of young drivers result from their own mistakes. It will cause a psychological shadow in their future. Conclusion Re-thesis statement + summative overview: As conclusion, all this ways which are drink and drive, using cell phone while driving and teenage drivers are the causes of road accidents by avoid those causes we decrease the road accidents in our country and make a good image for the tourist who come to our country Benefit: We can learn to become more responsible to our passage it will help decrease the number of road accidents happen. By the way decrease the road accidents we can save more people . Clincher: By avoid road accidents we are not only saving our own life we also saving other people life too. Life is a gamble. You can get hurt, but people die in plane crashes, lose their arms and legs in car accidents; people die every day. Same with fighters: some die, some get hurt, some go on. You just don’t  let yourself believe it will happen to you!

Influencs of Western Culture on Indian Youth Essay

Western culture is neither homogeneous nor unchanging. As with all other cultures it has evolved and gradually changed over time. All generalities about it have their exceptions at some time and place. Globalism has spread western ideas so widely that almost all modern countries or cultures are to some extent influenced by aspects of western culture which they have absorbed. In the later 20th to early 21st century, with the advent of increasing globalism, it has become more difficult to determine which individuals fit into which category. How there is head and tail for a coin, there is both positive and negative impact of western culture on the world and especially on todays young generation , On one side we enjoy our so-called rich culture and really admire it. The ways of living has been greatly enhanced by the western culture which is good for success and growth of a country and helpful for it in heading towards super success. But on the other side; this culture mainly adopted by us has given rise to Individualization. Individualization has broken up many cultural systems, paving way for the youth to fall prey to drug addictionand many other ill practices. This stage is the most vulnerable period of life where the youth need guidance, counseling, education and care by parents. Culture† and â€Å"Tradition† are more significant in a country like India which has always been cherishing its rich culture and heritage and it’s quite well known for it worldwide. But these things are now just on paper and are slowly losing their sheen. Why? The younger generation are the representatives of India in a true sense of the word. We are the sole cherishers of India’s pride and its heritage which actually lies in its culture, its diversity, its uniqueness. In such a scenario, where the point of a rich cultured country like India is facing the problem of losing its culture, are we, the youth; the Indian youth not Actually Responsible For This? Are we not putting our own self image, our self respect, our mother India’s pride at stake by doing so? Just think about it my dear friends. I would suggest, There is no problem as such when we follow the western culture to some extent. The problem is we are forgetting our culture to a greater extent. Why should we do so? as 21st century youth doesn’t mean forgetting the motherland and following or in short adopting western lifestyle in totality. Every culture has its own pros and cons. We individuals should be strong enough to take the good and throw off the bad. We are easily influenced by western culture. Right from our clothing, till the music, the films, our attitude, our lifestyle, in short every aspect of our life has totally changed. I just want to say that â€Å"Change doesn’t happen on its own; it’s we who bring about the change. But by this change, our mother India has lost its sheen and beauty; its place; its uniqueness in the world. The things mentioned above does not only imply to India. There are many countries in the world where todays youths have adopted westernization. For eg in many countries like Japan , Bangladesh , etc are greatly prone to westernization. At the end I would just like to convey a message that- Almost all the countries in the world have become independent and we the younger generation are the representatives of the future . o we must realize that true beauty of a country lies in its culture, its heritage and every country has its uniquiness. So we must understand thae our country must be our own. And as for india many great western people like Mark Twain  have said- India is the cradle of human race, the birth place of human speech, the mother of history, the grandmother of legend and greatgrandmother of tradition. Our most valuable and instructive materials in the history of man are treasure up in India only.

Reflection Paper Assignment Example | Topics and Well Written Essays - 250 words - 8

Reflection Paper - Assignment Example The reading I liked most is the one concerning transportation emissions and its effects on the land use as it involves such issues as environmental pollution. The part of commute emissions and the experimental design was very interesting. I also liked the behavior model that explained the route choice and the experiments accompanying the theory. However, I did not like the topic on traffic lights, as the diagrams were no easy to understand especially the calculations. The four engineering projects in the lecture are travel behavior dealing with research on travel behavior and approaches and technologies to travel surveys. SUTRN dealing with system simulation and their evaluation and lifecycle analysis was another project in my Monday lecture. Another project was the automated class dealing with autonomous vehicles, infrastructure, and congestion during transportations. Transportation emissions that relates transportation and land use was also one of the projects together with commuter emissions. The most interesting transportation-engineering project was commute emissions that described the employees commuting options to work. The employees such as different types of vehicles, bicycles, and walking used different means of transport methods. Walking and cycling are less likely to emit pollutants to the environment as compared to vehicle transport. I found it interesting due to its applicability on a daily basis in many countries as countries try to regulate the amount of carbon emissions into the atmosphere. Transportation engineering is very important in our daily lives as it helps engineers and governments plan on matters related to transport in their countries. Transport planning is very important especially in overpopulated cities to enable the effective flow of traffic and prevent congestion. Any research on transportation is important

Assignment 11 Essay Example | Topics and Well Written Essays - 1750 words

Assignment 11 - Essay Example He argues that the emotions that the appearance creates to people determines their level of appreciation of that particular product. Whatever people see, they react by assigning meaning and value to the item or product. It is by this understanding that product manufacturers try to incorporate affective, behavioural, and cognitive aspects into a product. In the visceral aspects of a product design, the customer is more concerned with how much they like or dislike the product, their emotional response towards the same product, the product’s dichotomous description, whether it is safe or dangerous, pretty or ugly, good or bad. Norman relates these reactions to appearance of the product, and its effects on the customer on their cognitive and affect. The sight of the product, its texture, sound, or smell affects how a person appreciates that product. If the product is eye catching, the likelihood of a person preferring it to another product is high. Women are most likely to be infl uenced by the look and smell, when buying a product (Norman, 2004). Anaesthetics in philosophical terms refer to the nature of art, beauty, and taste with a bigger creation of beauty. It mostly focuses on sensory values and more concerned with judgement. When manufacturing a product, the manufacturer keeps in mind the beauty of such a product for attraction to the people. It is more logic and normal, in deed an expectation that a person is likely to be attracted to a beautiful item than a bad looking item. In justifying his ideas Norman, classified these as behavioural aspects of attraction. According to Norman, a company goes a long way in trying to improve its sales by improving on the image of its products. However, I do not agree with him wholly. The quality of a product is what brings more satisfaction to a customer than just its image. A good-looking product is likely to enjoy high sales over the first few days of its launch. When customers keep using the same product repeated ly, they get to understand the quality and satisfaction they get from the product. If the products are of low quality and with little satisfaction, consumers start avoiding the products. This way, sales start diminishing, as other superior brands, regardless of whether they have a good appearance or not. Thus, image is not everything in the long run, as quality and satisfaction will at the end of the day prevail. 2. Philosophers’ Tool Kit Logic versus Rhetoric The iPod has a fun game that a person can play with close friends. The game allows a person to imagine and guess the songs that would probably be on the most played playlist of the famous people. By imagining about the most famous people in the world, it makes them appear to be closer and make them more real. It is a fact that the game has been installed in the iPod, and perfectly serves its intended purpose of imagining worlds’ famous people and what they might be playing in their iPods, but it is rhetoric tryin g to make them appear closer. It is just a fantasy, may be a hoax that the people could be anywhere close in the region. This is just a game and there is no reality associated with the game, as people play it for fun only (Wittkower, 2008). Explanations It is factual that we live in a designed world, with everything that we use being a design by another person. The design takes the philosophical commitments of everyday life, and not random designs. Every design however took

Importance of nursing Essay Example | Topics and Well Written Essays - 500 words - 1

Importance of nursing - Essay Example This time should also be time that you are certain that there will be no interruptions, enabling you to focus and concentrate on the material. The use of a calendar can help you record all important due dates at a glance without consulting your class material; using a calendar such as one on your cell phone can remind you at any time of deadlines when you get off schedule as many do with life’s uncontrollable circumstance’s that come up. My area of weakness is the effective use of technology, though I am able to navigate easily it would be beneficial to me to learn more of the capabilities of programs such as Word, Excel, PowerPoint and other tools which are required in many classes. The use of online tutorials is a great way to become more adept at using these programs to improve the quality of my work. AACN essentials include the ability to translate knowledge and theory into practice with accuracy, efficiency and quickly (American Association of Colleges of Nursing, 2006). Leadership and organizational skills as well as the ability to communicate effectively with patients while caring for patients using evidence-based practice are necessary; evidenced based practice requires an understanding of scholarship and research. Graduates must use information systems and technology within the healthcare setting and remain up to date on the latest clinical guidelines and standards of practice. Graduates should also be advocates for patient rights, while promoting health through risk reduction. Personal academic goals include obtaining specialty focused competencies and advocating for changes in health care policy. To reach these goals I must be knowledgeable on current research studies and current health care policy. This will enable me to apply my knowledge in areas where there is a lack of qualified evidenced based care and to advocate for

The Issues Of Coca-Cola's Company Assignment Example | Topics and Well Written Essays - 500 words

The Issues Of Coca-Cola's Company - Assignment Example Coca-Cola was using 80 billion gallons of water annually. This became a massive concern. This concern triggered Coca-Cola to fight back but it also made them take a second look at their practices. Coca-Cola began to look at its role in managing water. They also showed that they were working their best to tackle this issue by inviting organizations such as the World Wildlife Fund to provide them with advice that could help them improve their environmental impact. They set up goals and comparisons that could help them meet standards that other companies were achieving in terms of water use. They donated money to organizations with water conservation programs. (Lawrence, Anne, & Weber, James, 2007) I believe Coca-Cola handled the environmental concerns very intelligently. They made sure to create a relationship with organizations that were working to improve water and environmental conditions. They addressed the fact that they needed to improve and made improvements. And they invested money into the cause and made consumers aware of this. This is how a good company handles criticisms. Coca-Cola realizes that they rely on water to continue manufacturing their product. They realize they also need customers and stakeholders to believe in their company. And they made sure to check all of the right boxes to maintain these relationships. (Encyclopà ¦dia Britannica, 2010) Google is another company that is making up for some of their environmental mistakes by setting a green example. Google is such a large company that its actions often come under the microscope. Instead of solely defending any of their procedures or actions they look to balance out the negative with the good in terms of environmental care.

Waiting For Guffman Essay Example | Topics and Well Written Essays - 1000 words - 1

Waiting For Guffman - Essay Example (McCormick, 2011). The comedy in Guffman is the cut-above diversity, based on associations and underlined by the hopes of the characters. Corky St. Claire is played by Corky, an immigrant from Broadway who has discovered a place for exceptional abilities as the de facto ruler of Theater in Blaine. The town dentist is played by Levy who for the very first time is trying out. Perky is played by Parker Posey, emotional and maybe useless ingà ©nue who labors at the Dairy Queen. Catherine OHara and Fred Willard show the saying that corresponding sweat suits deceive a discontented marriage. Llyod Miller is played by Bob Balaban, the music administrator who is grounded in realism, although his idea that the cast may use some of the preparation time basically practicing the dances and songs is met with antagonism (Waffle, 2002). Essentials to the movie are Corky St. Clair’s conventional gay mannerisms. He allegedly has a wife named Bonnie, whom nobody in Blaine has ever noticed or met. When Johnny Savage is enforced by his doubtful father Brian Doyle-Murray to leave the show, his roles is taken over by Corky, which were evidently planned for an actor who is young and masculine: a forceful young frontiersman, a despairing soldier, and a small boy with a beanie and shorts. At the performance of the show, the seat of Guffman is perceived to be unoccupied, much to the disappointment of the cast; Corky guarantee them that the producers of Broadway constantly appear behind schedule for the performance, and certain enough a man almost immediately occupies the seat reserved for Guffman. The audience receives the show very well, and St. Clair requests the unspecified Guffman behind the scenes to speak to the actors. Upon his arrival, he states that he is not Guffman, and his visit to Blaine was to see the del ivery of his niece’s baby but

Final paper Term Example | Topics and Well Written Essays - 3250 words

Final - Term Paper Example The implementation of effective positional and marketing strategy can benefit to gain competitive lead over other rivals. The introduction of Minute maid, as a new high quality juice, requires most suitable marketing strategies to monitor the external opportunities and threats. One of the greatest strength of the Coca Cola Company is to market any new product or conduct business on a worldwide scale. The execution of Customer Relationship Management, direct marketing and internet marketing campaign can benefit Coca Cola Company for maintaining long-term sustainable growth. Global business environment is becoming highly competitive as several leading organizations around the globe are trying to capitalize on the potential opportunities that are developed due to globalization and technological advancement. Each and every organization is trying to develop and implement unique strategies in business operation process in order to gain potential competitive advantages over their competitors. Marketing strategy can be considered as important business operation strategy that helps organizations to market their products successfully to the target customers. This report will integrate relevant marketing theories and concepts to develop specific marketing ideas to promote a leading brand named Coca Cola. The Coca Cola Company can be considered as one of the leading soft drink multinational brands headquartered in the United States of America. Now-a-days, the global soft drink industry has become highly saturated due to the presence of several potential competitors. Therefore, it is highly important for the organizations to develop new competitive products and promote effectively to the target audiences in order to mitigate the risk of intense market competition. Introduction of high quality fruit juice in the market place and development of

Exploring the Mind of Internet Addicts Essay Example for Free

Exploring the Mind of Internet Addicts Essay Addiction is a commonly used word that is mostly associated with a substance(drug or alcohol) and sometimes thought of as an illness. We often hear the word addiction thrown around in conversations. I’ve often used the word addiction when referring to my love of chocolate, but in this case it’s just an expression of speech. For a long time now, though, a lot of controversy has been going on about adding other activities, other than substance use to the word addiction. In this case excessive use of the Internet, Internet Addiction(IA). Many people are wanting to take addiction to a whole new level, by adding Internet Addiction to the DSM-V (Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition; in other words the â€Å"psychiatric bible†) but is our need, love, desire, and excessive use of the internet just a compulsion or an addiction? Addiction is when a person is dependent on a behavior or specific substance in order to cope with life. The dependence is so important to the individual that even when it becomes harmful to themselves, their family, work, and other important areas of their life they will persist in using the substance, or engaging in the behavior. Also, â€Å"There are actual changes that occur in the brains of addicts and treatments for addiction must address the biology behind the behavior.† So far addictions have focused on highs that are caused from the use of drugs or other substances that affect the brain’s chemical responses. However it has recently been discovered that a person can receive a similar â€Å"high† from using the Internet. The research for this disorder is scarce and fairly new, but the results leave something to argue about for the supporting side. Overly excessive use of the Internet affects everyone involved with the â€Å"user.† There have been con fessions from individuals who claim to suffer from IAD (Internet Addiction Disorder). A case was, reported in the New York Times, A woman who had been divorced by her husband because of her excessive use of the Internet. Still the woman did not come to her senses and continued to use the internet so much that she forgot to buy food for her children, to take them to doctor appointments, and to buy enough oil to warm her home.(Maria Garcia Duran) Sounds like an addiction, but this still doesn’t fit the whole criteria. Remember you have to experience a chemical effect in the brain when your considering an obsessive need for something to be a diagnose as an addiction. There may be some alternative chemical change in her brain, such as the internet use is causing her to be happy, which means endorphins are being released to the brain. But this article isnt clear on whether the internet use really makes her happy, or helps her hide from reality which may still leave her with the same mood set, but just in hiding. Most people who think they are addicted may just be suffering from the desire to not want to deal with other problems going on in their lives. Those problems may in fact be a mental disorder like anxiety or depression. It may be a a relationship problem, serious disability or health problem. The internet use is no different than TV use, so you won’t have to â€Å"go out with the boys† for drinks or talking to your spouse. Others who spend to much time online with out any other problems present may just be suffering from compulsive over-use.

Corporate Social Responsibility: History, Benefits and Types

Corporate Social Responsibility: History, Benefits and Types Corporate Social Responsibilityis know by many other names. These include corporate responsibility, corporate ethics, coporate accountability and corporate citizenship just to name a few. A key point to note is that Corporate Social Responsibility or CSR has no universal definition; however, it generally refers to clear business practices with respect to ethical values, compliance with Legal requirements and respect for economic values. CSR goes beyond making profits, companies and stakeholders are responsible for their impact on people and planet. Increasingly, stake holders should expect that companies should be more responsible both socially and environmentally in their conduct of their business. The World Business Council for Sustainable Development has described CSR as the business contribution to sustainable economic development. A Brief History of Corporate Social Responsibility The history of CSR dates back many years and in one instance can even be traced back 5000 years in Ancient Mesopotamia around 1700 BC, King Hammurabi introduced a code in which builders, innkeepers orfarmers were put to death if their negligence caused the deaths of others, or major inconvenience to local citizens. In Ancient Rome senators grumbled about the failure of businesses to contribute sufficient taxes to fund their military campaigns, while in 1622 disgruntled shareholders in the Dutch East India Company started issuing pamphlets complaining about management secrecy and self enrichment. With industrialisation, the impacts of business on society and the environment assumed an entirely new dimension. The corporate paternalists of the late nineteenth and early twentieth centuries used some of their wealth to support philanthropic ventures. By the 1920s discussions about the social responsibilities of business had evolved into what we can recognise as the beginnings of the moder n CSR movement. The phrase Corporate Social Responsibility was coined in 1953 with the publication of Bowens Social Responsibility of Businessmen (Corporate watch report, 2006). The evolution of CSR is as old as trade and business for any of corporation. Industrialization and impact of businesses on the society led to a complete new vision. By 80s and 90s CSR was taken into discussion, the first company to implement CSR was Shell in 1998. (Corporate watch report, 2006) With well informed and educated general people it has become a threat to the corporate and CSR is the solution to it. In 1990 CSR was standard in the industry with companies like Price Waterhouse Copper and KPMG. CSR evolved beyond code of conduct and reporting, eventually it started taking initiative in NGOs, multi stake holder, ethical trading. (Corporate watch report, 2006). Implementing Corporate Social Responsibility There are no generic CSR methods, each method is based on the individual firms needs and circumstances. Each method will vary in its attentiveness of CSR issues and how much work needs to be done with respect to the approach. CSR can be utilized integrated into a firms core decision making, management processes, strategy and activities, be it over a period of time or systematically. Most companies already possess policies with respect to the handling customers, community, employees and the environment. These can be perfect starting points for firm-wide CSR approaches. What follows below is a framework for the development and implementation of a CSR approach that builds on current existing policies as well as experience and knowledge of other fields, such as economic and environmental. The broad framework follows a familiar plan, do, check and improve model. This framework has been designed with the intention to be flexible so that firms would be able to mold and adapt it as appropriate for their organization. Implementation Framework When? (Conceptual phase) What? (Task delineation) How? (Checkpoints on the journey) Plan arrow 1.Conduct a CSR assessment Assemble a CSR leadership team Develop a working definition of CSR Review corporate documents, processes and activities Identify and engage key stakeholders 2. Develop a CSR strategy Build support with senior managment and employees Research what others are doing prepare a matrix of proposed CSR actions Develop ideas for proceeding and the business case for them Decide on direction, approach and focus areas Do arrow 3. Develop CSR commitments Do a scan of CSR commitments Hold discussions with major stakeholders Create a working group to develop the commitments Prepare a preliminary draft Consult with affected stakeholders 4. Implement CSR commitments Develop an integrated CSR decision-making structure Prepare and implement a CSR business plan Set measurable targets and identify performance measures Engage employees and others to whom CSR commitments apply Design and conduct CSR training Establish mechanisms for addressing problematic behaviour Create internal and external communications plans Check arrow 5. Verify and report on progress Measure and verify performance Engage stakeholders Report on performance Improve arrow 6. Evaluate and improve Evaluate performance Identify opportunities for imporvement Engage stakeholders return arrowCross-check: One cycle completed Return to plan and start the next cycle Benefits of corporate social responsibility CSR offers many benefits both externally and internally to companies. Externally, the benefits are greatly positive amongst the people for its company and their peers. It can create short term employment opportunities by taking various community projects like construction or maintenance of local parks and sporting complexes, etc. Working with keeping in view the interests of local community bring a wide range of business benefits. Businesses also have an impact on the environment. Plantation and cultivation activities taken up by many companies are highly respected programs, as well as recycling used products. This also acts as a step towards minimizing wastes. Internally, the benefit are mostly but not only felt by its employees, the attraction and retention of qualified and skilled employees as well as employee loyalty, increased productivity, quality, sales and financial improvement for all. Most importantly, it also serves as a diversion from the routine workplace practices and gives a feeling of purpose and meaning to the entire work force. Apart from this, companies also benefit from CSR in areas such as business sustainability; competitive advantage; easier compliance with regulatory requirement. CSR and BRANDS Brands are basically the identification in which a companys product is identified by the consumer. The sales and revenue of the company are widely dependent on the brand they give to their product. Here are some CSR traits that positively / negatively affect the brand Positive Marketing/ Brand Building Times of India (kalingatimes.com) Brand insurance NIKE (Corporate Social Responsibility, 2003) Crisis management- Pepsi (wikipedia.org) CSR and Globalization As companies expend through globalization, many challenges have waited for them from Government regulations to the varying standards of what is deemed to be labor exploitation, these challenges have the potential to cost companies millions of dollars. Some companies are of the view that these policies are merely a cost hindrance, while other companies use CSR tactics as a strategy to gain public support for the presence in the global market. CSR and Human resources A CSR program can be an aid to hire and retain staff particularly within the competitive graduate student market. Potential recruits often inquire about a firms CSR policy, and having a comprehensive policy can give an advantage. CSR can also add value in the perception of a company among its staff, particularly when staff can become involved through fundraising activities or community volunteering. Also CSR can be driven by employees personal values, in addition to the more obvious economic and governmental drivers. CSR and Risk Management Managing risk is a central part of many corporate strategies. No matter how hard a company tried their reputations which took decades to build up can be questioned in a matter of minutes through incidents such as corruption or environmental accidents. These can also draw unwanted attention from courts, governments and media. Building and promoting great CSR policies can sometimes offset the risks. CSR and Government Policies Government politics have tremendously shaped the regulation of businesses in several ways. First, government business policies insist that organizations operations shall bring no harm to society or the environment. Businesses shall be friendly to society and vice versa, to ensure that businesses follow these policies, the government enacts laws to monitor both the conduct and operations of a business. In addition, to these laws violators also face punishment if they are not followed. Secondly, governments provide businesses with various grants and incentives provided that they comply with those government regulations and policies. Studies show that a very high percentage of businesses have reported more benefits than expected from complying with the government policies. Finally, governments regulate businesses in the interest of protecting stakeholders and shareholders. With the absence of proper business regulation societies can be misled, manipulated and exploited, therefore the government needs to be responsible and regulate businesses in order to provide a level playing field where all business have the opportunity to operate and expand. Governmental policies have been designed and put in place to assist not only consumers both organizations as well, by protecting consumers from unfair business practices as well as protecting the organizations from public misconduct and interference. Criticisms and concerns Critics of CSR debates a number of concerns, these include CSRs relationship to the fundamental nature of business and questionable motives for engaging in CSR, including concerns about insincerity and hypocrisy. Conclusion I believe that the above problems are not inherent flaws in CSR, but rather that they result from both a disingenuous commitment to CSR on the part of many business managers as well as an uninformed public opinion on many CSR issues. It is important to expose and confront CSR abuses not so that the CSR movement could be turned back, but rather to protect the kind of CSR that genuinely promotes social advancement. Nobody would be opposed to business practices that benefit both individual firms and society at large. In an ideal world, competent managers would always conduct business in a matter that translates productive relationships into real value for society. After all, the economy is not a self-serving machine: it is a purposeful system for organizing everybodys interests in such a way that people can engage in mutually beneficial exchange. I agree with the notion espoused by CSR advocates that profits should not be the sole motivator in business decisions. Although the profit mot ive is the driving force for both firms and the macro economy, there is a point at which it degenerates into greed: breeding microeconomic ethical dilemmas that, when can collectively threaten the economys health and ought to be curbed by a proper concept of social responsibility. CSR becomes less of an outside pressure and more of a genuine business principle. It is the responsibility of an informed public to be able to separate reasonable CSR from harmful CSR. All too often, people support counter-productive initiatives out of romanticized views of social justice, environmentalism, or nationalism, not realizing that ideas are not as appealing in the real market as they may appear in the public imagination. It seems to me that a root cause of CSR abuses is a conflict of interests between firms three main stakeholders: shareholders, employees, and management. For individual managers, the best course of action may be to engage in as much CSR as possible. Managers who receive positive press for their leadership initiatives become eminent in their fields, and therefore more valuable. For this reason, managers have an intense focus on expanding companies and investing in high profile projects that earn them the publics attention, and may make uninformed decisions in the process. This differs substantially from the interests of shareholders. A shareholder is uninterested with a managers popularity but very interested with the return that the  manager is able to deliver on the shareholders investment. Unless a corporation can  justify CSR practices in very clear terms, i.e. revenue and cost, shareholders will be  unhappy with the result. Likewise, workers in a company benefit greatly from responsible CSR policies. Companies that deal honestly will build trust within their workforce. Managers that earn obscene salaries while simultaneously throwing millions of dollars into charitable causes and announcing layoff plans can only blame themselves when workers beco me more dissatisfied and less productive, or when the public places less faith in their product (consider the slow death of the American auto industry). Like shareholders, employees are unwilling to support frivolous practices that jeopardize the companys financial strength: they are most concerned about their long-term employment security, an interest that managers should take into account as well. Influence of Price on Decision Making: Research Influence of Price on Decision Making: Research Nowadays, many businesses have launched in the market. But its not easy to make appreciate for every people. Maybe, that is a reason of the customer decision. While, the student is part of purchasing power that the trader directed. Consumer behaviour is the study of how individuals make decision to spend their available resources on consumption-related item(SchiffmanKanuk, 1997). In University the product is important for the student. While, the product not cover all student because maybe the teenager choose the product follow the life style that their love. So, the product have more effected to decision purchasing with the student in teen ages. Specially, the foreign brand is trust brand that have support purchasing power by the customer. In Global setting, every product have evaluated and developed all time for customer need that is heart of competition in a commercial sale. The most people have selected the product follow several factor. So, the companies will be improving your products. Otherwise, the customers that have purchasing power can be change to other royalty brand. The better they understand the factors underlying consumer behaviour (Assael, 1998). The better able they are developing effective marketing strategies to meet consumer needs. In National setting, the several factor to make a purchase. Its reason to consider for trader to select product that sales and support. The several factor have effect to making a purchase (Scheinberg, 1992) such as marketing strategies, sex, ages, occupation, prices and also the product name have a reputation values. The last factor is important to study that why the brand name have effected to customer decision. Locally, the product names have a reputation values is the trust brand. The product that sale for student in business bachelor administration for Rajamangala University of Technology Thanyaburi will be in trends to response their customer in this age. This study concern with the behaviour in making a purchase that Brand is what consumers purchase and product is what consumers use; this shows that branding is very important. The brand name is the trust brands that have effected to make a purchase. Present, student cant said that dont love their brand name and specially, the foreign brand is part factor to making a purchase. Even though, the trust brand has copyright infringement but the student will buy for owner that products. May be, the lower prices and closer style of real band are instead in using. Follow the plaza, student would like to view every week and someone choose to owner. While, the real trust band name from foreign in the Leading department stores have student only high purchasing power that only few percentage. All of behaviour from student in business bachelor administration for Rajamangala University of Technology Thanyaburi is thing to study for know the reason why their choosing. Consumers make many buying decisions every day (Kotler Armstrong, 2001). Most large companys research consumer buying decisions in great detail to answer question about what consumers buy where they but, how and how much they buy, when they buy, and why they buy. 1.2 Statement of the Problem Foreign brands are expensive for students. Quality of product imitates. The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them. The personality of the customers. 1.3 Research Objective The objective of the study is to meet the answers of the problem; Foreign brands are expensive for students. Quality of product imitates. The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them. The personality of the customers. The answer to the problem is as follow: To find out how the price of foreign brand products and imitations of them influence decision making. To find out how the quality of foreign brand products and imitations of them influence decision making. To find out how the social value of foreign brand products and imitations of them influence decision making. To find out the supplement personality of foreign brand products and imitations of them influence decision making. . 1.4 Scope of research The scope of this research is the population studying at Rajamangala University of Technology Thanyaburi. This includes males and females aged 18-25 years old of 11 different faculties totalling approximately 24,053 people. (http://www.oreg.rmutt.ac.th/SKOStdCourse/2552/report%203-2.asp) The sample in this study was students from the faculty of Business Administration, University of Technology Rajamangala Thanyaburi. This faculty has seven branches including both men and women aged 19-25 years who make a purchases by themselves; a total of 6,299 people. The variables studied: Independent variables are students gender, age, department of study and the year of study. Dependent variable is the attitude toward buying foreign brand products (price, quality, brand names and value.) 1.5 Limitations of the Research We acquired this information by sending questionnaires to students at Rajamangala University of Technology Thunyaburi; this includes both men and women. One of the limitations of this study is, if a sample of students does not send the questionnaire back to the researcher, or if they send it back incomplete. Another limitation is the amount of time we have is to send the survey to the students, receive the information and calculate the received information. 1.6 Significance of the study This research is a study of factors that influence behaviour of students (of business administration at Rajamangala University of Technology Thanyaburi) when buying product imitated foreign brands. The findings of this study will help those interested in doing business foreign or interested in operating foreign brands companies by determining marketing strategies to suit the needs of target customers. 1.7 Definition of Terms Foreign brands are expensive for students. The students will receive the money from their parent. So, they dont have money to buy foreign brands product. Quality of product imitates. Continually, imitates products quality have very good quality compare to foreign brand products, so there is a choice for students who has limited their money and want to use same brand but good quality. The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them. Following the student social in university, the students want to be in trend of fashion for concept from their friends. The personality of the customers. Some students, they dont have confident in themselves. So, the students will use the product from foreign brands to help them have more confident. CHAPTER II Review of related literature and studies 2.1 Definition and Features of the Independent Variable In this chapter, discusses the title of research. Because this research is relevant to consumers: students of business administration at Rajamangala University of Technology Thanyaburi. So, need to know the meaning of consumer behaviour on buying for study factors affecting the decision of the students. Consumer behaviour is the study of how individuals make decision to spend their available resources on consumption-related item. It includes the study of what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, and how often they use it (Schiffman Kanuk, 1997). The aim of marketing is to meet and satisfy target customers needs and want. The field of consumer behaviour studies how consumer select, buy, use, and dispose of products, services, ideas, or experiences to satisfy needs and desires (Kotler, 2003). Marketers have come to realize that their effectiveness in meeting consumer needs directly influences their profitability. The better they understand the factors underlying consumer behaviour. The better able they are developing effective marketing strategies to meet consumer needs (Assael, 1998). Consumers make many buying decisions every day. Most large companys research consumer buying decisions in great detail to answer question about what consumers buy where they but, how and how much they buy, when they buy, and why they buy (KotlerArmstrong, 2001). Possibly the most challenging concept in marketing deals with understanding why buyers do what they do. But such knowledge is critical for marketers since having a strong understanding of buyer behaviour will on what is important to the consumer and also suggest the important influences on consumer decision-making. Using this information, marketers can create marketing programs that they believe will be of interest to consumers (Kanhasiri, 2006) In addition to this, also need to know meaning of the word imitate foreign brands. Imitate foreign brands means the product copy as products of a foreign brand. Popular products make copy are bags, watches, clothes, and shoes. The imitate foreign brands products that we know and see often in everywhere are Chanel, Louis Vuitton, Nike, Christian Dior, Gucci and etc (Kanhasiri, 2006 ). 2.2 Theories Related to the Independent Variable (s) 2.2.1 Foreign brands are expensive for students. Prices, product differentiation and quality measurement: a comparison between hedonic and matched model methods studied by Gian Maria Tomat (2005); related contributions to Pakes, Berry and Levinsohn (1993) and Nevo (2003) consider the problem of making exact welfare comparisons on the basis of the estimated parameters of consumer preferences in a discrete choice model. This approach has been used in these works to study problems such as the effect on consumer welfare of changes in environmental regulation or of the introduction of a new brand of a product. Specifying the consumers choice problem in the space of product characteristics, simplifies the analysis in comparison with analogous problems studied on the grounds of traditional demand theory, as is done for example in works by Hausman. However, the results of the prices, product differentiation and quality measurement: a comparison between hedonic and matched model methods studies show that the approach can at most generate up per and lower bounds to the true price indexes and the empirical evidence shows that these bounds are usually quite wide. 2.2.2 Quality of product imitates. From Quantity-Discount Dependent Consumer Preferences and Competitive Non-linear Pricing studied by Z. Jane Gu and Sha Yang (2009); they investigated the quantity-discount effect, a type of transaction utility consumers derived from the unit price difference between a small and a large package size of the same product in a non-linear pricing environment. Consumers may perceive quantity discounts as gains for purchasing larger package sizes with lower unit prices, or as losses for purchasing smaller package sizes with higher unit prices. In addition, consumers may differ in their tendencies to perceive quantity discounts as gains or losses. 2.2.3 The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them. Post-Materialism as a Cultural Factor Influencing Entrepreneurial Activity across Nations studied by Lorraine M. Uhlaner, Roy Thurik and Jan Hutjes(2002); the underlying premise of this research study is that the material gains that are central or crucial to entrepreneurial activity are of less value to post-materialist individuals. The Research by McGrath, MacMillan and Scheinberg (1992) shows that individual entrepreneurs from a wide variety of countries are more likely to have materialistic values; such as viewing success as making lots of money, than their non-entrepreneur counterparts. However, they do not test for country differences. Blais and Toulouse (1998) made such comparisons and conclude that entrepreneurs across countries tend to have similar motivations. In another studied of individual entrepreneurs Robichaud, McGraw and Roger (2001) find a positive correlation between extrinsic motivation of the entrepreneur and sales performance whereas they find negative relationsh ips between the independent variables, intrinsic motivation and autonomy and independence on the one hand and the dependent variable, sales performance, on the other. These findings are interesting because at the micro-level they correspond to the thesis that entrepreneurs, especially successful ones, are more materialistic than their counterparts. Lacking comparable research at the macro level of analysis, we can only draw on these studies for our hypotheses. In particular, assuming that trends from the micro level can be aggregated to the societal level, we predict that the relationship between post-materialism and entrepreneurship is also negative, i.e., the less materialistic the culture, the fewer people choose to become self-employed. The central hypothesis of the present paper then reads: The more post-materialistic the culture, the lower the overall level of entrepreneurship. 2.2.4 The personality of the customers. Consumer Assessment of Social Product Features: An Empirical Investigation Using Choice Experiments by Pat Auger, Timothy M. Devinney and Jordan J. Louviere studied the growing importance of this topic can be seen in the current movement toward social accountability audits (Economist 1999), and the increasing amounts of money that corporations spend to fix systems under pressure from increasingly sophisticated interest groups. Their research is relevant to this issue because it shows that although consumers do not understand the ethical dimensions of the products they purchase, their purchases can be influenced by these dimensions if properly presented. From a managerial perspective, more work needs to be done on educating consumers to the hidden ethical nature of the products they purchase. Corporations also need to understand which customers care about ethical dimensions and what dimensions they care about. However, our results also suggest that consumers wont sacrifice product per formance for ethical considerations in spite of what activists might hope. 2.3 Critical Analysis/Discussion of the Theories Related to the Independent Variable Motivation Theory 2.3.1 Maslows Hierarchy of Needs; (Abraham Maslow,1908-1970) Abraham Maslow was a psychologist. He developed a theory called the Hierarchy of Needs. This hierarchy referred to the various needs that he believed characterised humans. He identified five main human needs. These are: Physiological needs These include the most basic needs that are vital to survival, such as the need water, air, food and sleep. Maslow believed that these needs are the most basic and instinctive needs in the hierarchy because all needs become secondary until these physiological needs are met. Security Needs These include needs for safety and security. Security needs are important for survival, but they are not as demanding as the physiological needs. Examples of security needs include a desire for steady employment, health insurance, safe neighborhoods and shelter from the environment. Social Needs These include needs for belonging, love and affection. Maslow considered these needs to be less basic than physiological and security needs. Relationships such as friendships, romantic attachments and families help fulfill this need for companionship and acceptance, as involvement in social, community or religious groups. Esteem Needs After the first three needs have been satisfied, esteem needs becomes increasingly important. These include the need for things that reflect on self-esteem, personal worth, social recognition and accomplishment. Self-actualizing Needs This is the highest level of Maslows hierarchy of needs.  Self-actualizing  people are self-aware, concerned with personal growth, less concerned with the opinions of others and interested fulfilling their potential. Figure 1 Maslows Hierarchy of Needs Maslow suggested that the first need dominates a persons behavior until it is satisfied, and then the second, and so on. A learner would not be interested in learning, need 5, until needs 3 or 4; belonging and being esteemed by others had been satisfied. Nor indeed, would they be interested in learning until they were warm, and replete. A light, airy, warm, comfortable safe learning environment, adequate comfort breaks and realistic timings can help to facilitate these conditions. An awareness of, and proactive approach to, group dynamics will also help to satisfy (or at least not de-satisfy) some of the affiliation and esteem needs. (Abraham Maslow, 1908-1970) (Source:http://www.envisionsoftware.com/articles/Maslows_Needs_Hierarchy.html) 2.3.2 Clayton Alderfers ERG Theory; (Clayton Alderfer, 1969) An attempt to simplify Maslows needs theory was put forward by psychologist Clayton Alderfer with his ERG theory. Both theories see needs as the motivating force behind behaviour. People are motivated to do things by different needs, of which Alderfer identified three: Existence Needs Include all material and physiological desires (e.g., food, water, air, clothing, safety, physical love and affection) Maslows first two levels. Relatedness Needs Encompass social and external esteem; relationships with significant others like family, friends, co-workers and employers. This also means to be recognized and feel secure as part of a group or family. Maslows third and fourth levels. Growth Needs Internal esteem and self actualization; these impel a person to make creative or productive effects on himself and the environment (e.g., to progress toward ones ideal self). Maslows fourth and fifth levels. This includes desires to be creative and productive, and to complete meaningful tasks. Figure 2 Clayton Alderfers ERG Theory Alderfer argued that it was possible to move in either direction. This means that, if growth needs become difficult or impossible to meet, frustration regression occurs, causing individuals to concentrate on fulfilling their relatedness and their existence needs. Unsatisfied needs, therefore, become less rather than more important. Maslow proposed the opposite. In this study the researchers used two theories are Maslows Theory (Maslows hierarchy of needs) and Clayton Alderfers ERG Theory are main formulated in this study (Clayton Alderfer, 1969). (Source: http://www.envisionsoftware.com/articles/ERG_Theory.html) 2.4 Discussion of the Dependent Variable The price of products have effected to making decision. In addition, Arthur Rafael (2002) found When the new product launches and better quality also this product will be compared to increase price. While, Aart Jaume (2000) said that When the products have high demand so the products prices that will be increase on demand also Ray (2002) found Business will find the ways to avoid the problem to improve the popular product and harder to imitate for decrease their risk as a result Amine, Taimur Joseph (2007) supported Vendors will be developing price products to get the popularity may be the consumers using pirated goods in fact Gian (2006) said that The price is appropriate adjustments so the product will be popular Increasing then Xavier Giround (2008) found The quality prices will be changed follow the quality products in the past Laszlo Miklos (2004) stated The import product price will be rise follow depend on the technology and competitive environment of the buyer. On the other hand, Joanna (2006) found The analysis of price convergence to the consumer market is examined on aggregate and disaggregates levels although Peter, Judith Anil (2002) stated The decision purchas e of consumer will depend on price by the lower price also the purchasing power that so rise. Finally, Emek (2005) supported The quantity the price of a low-cost have more effected to consumer decision. The quality of product imitates have effected to making decision when, Wong Zhou (2005) found perceived value has a greater effect on purchase intention for conspicuous foreign products While, Heflin, Shaw Wild found The liquidity of equity markets depends on quality information and Faruq (2006) found RD activities and FDI inflows are important determinants of quality then Sharma found The brand must be relevant to a latent need of the consumer but Jin Leslie (2002) found Providing people with better information causes people to change their purchase decisions and causes à ¯Ã‚ ¬Ã‚ rms to modify their behaviour while Orosel Zauner (2003) found goods quality is unobservable to buyers, a continuum of quality levels is technologically feasible, and minimum quality is supplied under competitive conditions although Koppius Heck(2002) found Electronic auctions have rapidly incr eased in popularity, but the consequences of switching to an electronic auction are unclear Moreover Borin Lamieri (2008) found empirical studies over clear evidence on the increasing importance of intra-industry trade in presence of vertically deferential products however Matsa (2009) found Product quality is an important element of competition in a wide range of markets, including the supermarket industry in addition Bertini, Wathieu Iyengar (2010) found parsimony and simplicity in consumption is necessarily advantageous across all categories of business The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them have effected to making decision then, Mehrotra (1919) found collect various technical information about managing your tax affairs and mergers and acquisitions, tax law and the special rights or intellectual property rights and the idea of the American company. Each other based on principles of law and political economy of the country. while Closius (1995) said that the termination of the movement of certain groups of people in America with a change to the political policy of national unification and the creation of justice to occur and create social awareness to the public more than ever Moreover Kyvelidis (2001) stated that Measure currents in the Black Socialist materialism may be obtained from the GDP of each country, which evaluates the value per head was increased from the current popularity with the increasing materialism. After that Anderson (2001) has found that satisfaction in materialism is one of the psychological problems that make people in society are trying to do everything to get it occupied, such as car, house and fashion. And Boven (2005) study that most people want to live well and happily in every person and found that materialism, such as the car home fashion is important to create happiness for them very good. However, Uhlaner, Thurik, Hutjes (2002) supports that found that entrepreneurs across countries tend to find a way to trade against the competition in trade and create stability for themselves as to dominate the growing market and found that many of the cultural factors and materialism of the people affected. In addition Fuchs said that the theories of cultural objects are important factors correlated with the values of people in society. Therefore Sarkar(1996) found the role of men is to purchase goods and Research indicates that attitudes in the possession of materialism rather than value of the object with the purchase of such products used in life Which led to satisfaction and success of many people. As a result of Kroh (2008) discovered that the role of the purchases is likely to change the price level and economic security but Boven, Campbell Gilovich(2005) the study found that current flow in the materialism in society more selfish, selfish private interests over public. The personality of the customers have effected to making decision when, Devinney Louviere (1986) study that of interpersonal psychology, ethics and personality have been shown correlated with the number of complex social problems. While Rajagopol (1986) found that of the model to measure the performance of brands and attitudes, including personalities, image, reputation and trust. But Balaji a Raghavan (1970) discovered that Cultures and different image for the product of themes related to technology and brand reputation. Therefore Pandey (1968) found that Experiment designed to examine the role and relevance of the personality of the person. Found that the advertisement or communication program plays an important role in the perception of brand personality although Bartholomew Horowitz (1994) study that Changes in market and competition has reduced the cost of marketing and new product introductions, including the risk of failure of the product. Thus Sharma (1997) supports that w e also found that consumer ratings of management performance in the context of consumer retail low but Zhenzhong Ma (1970) found that Aims to create understanding about the local brand can survive. In fact Mckenzie Woodruff (1964) study that present the basic concepts for exploring the relationship between personality and patterns of conflict behavior and business negotiations. Then Koufopoulos (1999) stated that Product innovation. Personality and affect a very important opportunity to entrepreneurs to innovate. Finally, Kanhasiri (1990) found that Products and measure the relationship between the feature comparison in the future. Quantitative methods of analysis and means of collecting data, frequency analysis of research and planning data in line charts and bar graphs and suggestions for future research will take effect to competitors with better customer loyalty. 2.5 Relationship of the Independent Variable (s) to the Dependent Variable Arthur Rafael (2002) found When the new product launches and better quality also this product will be compared to increase price. Although many business office products are brand name copyright infringement very seriously and prohibit all research and product development at the time out to study consumer satisfaction, with the updates of new products out of the market demand. But still have other business products illegally copied out widely. Consumers like the products that they are cheaper and look like the real. While, Aart Jaume (2000) said that When the products have high demand so the products prices that will be increase on demand Cheap is increasing on demand. Many consumers decided to buy imitation products backpack instead of the genuine product is expensive. Also Ray (2002) found Business will find the ways to avoid the problem to improve the popular product and harder to imitate for decrease their risk The quality of product imitates have effected to making decision when, Wong Zhou (2005) found perceived value has a greater effect on purchase intention for conspicuous foreign products and Faruq (2006) found RD activities and FDI inflows are important determinants of quality The Company that manufacture high quality products to the market are disclosed information to consumers less known because those are important to the company and the liquidity of the market. The company has disclosed only basic information only. Countries are exporters of quality differences. This is the result of differences in factors such as endowment, technology, research and development (RD). While, Heflin, Shaw Wild found The liquidity of equity markets depends on quality information The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them have effected to making decision then, Anderson (2001) has found that satisfaction in materialism is one of the psychological problems that make people in society are trying to do everything to get it occupied, such as car, house and fashion. And Boven (2005) study that most people want to live well and happily in every person and found that materialism, such as the car home fashion is important to create happiness for them very good. The materialism is satisfied from the hearts of individual values resulting psychological advantage over the other now, value of the crop cover materialism has resulted in increasing attitude of buying commercial end epicurean and often not satisfied with the simple life and different people require a comfortable life. Although materialism has a negative effect, but many people will want to own it like a big house, luxury cars, expen sive clothes , beautiful furniture and other. Because human needs are infinite, they seek what they want to come and have a genuine product if the price is too high, making them purchases commercial grade copy. Although it is copied, it can substitute the same name that looks realistic and cheaper it is one reason consumers purchase decision without regard to copyright infringement laws. The personality of the customers have effected to making decision when Devinney Louviere (1986) study that of interpersonal psychology, ethics and personality have been shown correlated with the number of complex social problems. While Rajagopol(1986) found that of the model to measure the performance of brands and attitudes, including personalities, image, reputation and trust. But Balaji a Raghavan (1970) discovered that Cultures and different image for the product of themes related to technology and brand reputation. Therefore Pandey (1968) found that Experiment designed to examine the role and relevance of the personality of the person. Found that the advertisement or communication program plays an important role in the perception of brand personality The cultural and social including kick similar picture with Bush. This is sometimes the product to the personality of our products or we like it because it is often too expensive brand, so many people chose to be turned to imitate instead of the actual product. 2.6 Previous Studies There are 4 standards section; Introduction background The brand name is the trust brand that have effected to making a purchase from student at RMUTT. Now, the student say love brand name. According to Schiffman Kanuk (1997) Consumer behaviour is the study of how individuals make decision to spend and choose this things. When, notice the students that show their use accessories brand name. This is normal happen now but its not fair in their suppliers that think and make it for sale. While, the real trust band name from overseas in the Leading department stores have student only high purchasing power that only few percentage. Behaviour from student in business bachelor administration for Rajamangala University of Technology Thanyaburi is thing to study for know the reason why their choosing. Methods The methods to study behavior of student at RMUTT such as notice, questionnaires, and bring the theory that related to concerning study with case study. Result Now days, Counterfeiting is so much. In a view of supplier, the so called product piracy can be only roughly outlined. The Experts and everyone, who well know that product piracy: trade mark rights in a commercial as trust global brands have effect to Counterfeiting and Criminal way. Such as the actions of someone that who only thing for make a benefit to yourself as The aim of marketing is to meet and satisfy target customers needs (Kotler, 2003). While, who would like to be owner of the trust brands product. That all said that

Neo-Marxist analysis: Neo-liberal policies

Neo-Marxist analysis: Neo-liberal policies What is the neo-Marxist assessment of neo-liberal policies and to what extent do you agree with this assessment? Neo-Marxism is a school of economic thought which applies Marxist ideas to the present global economic conditions. It became prevalent during the 1960s and 1970s as neo-Marxist scholars demonstrated how capitalist policies hindered development and increased the inequality between the Global North and South. Henceforth, neo-Marxists produced the dependency and modern world system theories as clear illustrations as to how neo-liberal capitalism has brought increased inequality to the global economy. Therefore, in order to examine neo-Marxist assessments of neo-liberal policies, it is firstly important to consider different neo-Marxist perspectives in detail and analyse the elements which are contested and by whom. It is also important to evaluate the arguments for and against the doctrine, which would help to gauge to what extent the neo-Marxist assessments are credible. Thus it will be argued that neo-Marxist theories provide an accurate analysis of how neo-liberal capitalism has crea ted an increase in political and economic subordination of the South to the North and further, its critical examination of the New International Economic Order. The argument which supports the development problem analysis stems from neo-liberal economics. The theoretical basis is that, ‘rather than protecting national markets and production, neo-liberal theory promotes openness and allows more efficient use of resources, exchange of technology and greater opportunities for economic growth.’ This approach has been influential in modernisation theory, which asserts that, once states implement neo-liberal restructuring measures and entrepreneurs accumulate sufficient capital, the benefits of growth and efficiency would ‘trickle down’ to the poor. Neo-liberals argue that underdeveloped societies, ‘should learn from the development experiences of the already developed or pioneer countries,’ striving to become more like existing developed societies. In the early 1990s, the IMF and World Bank in conjunction with the US Treasury Department ‘arrived at a consensus that neo-liberal policies were needed in l ess developed and emerging market economies.’ These policies included the strengthening of the free market, supporting private enterprise and increasing deregulation allowing entrepreneurial initiative. The Washington Consensus had several key policies for the Global South to increase development and these were said to be market-led. These included the issuing of loans so long as ‘Southern’ governments followed strict policy conditions, state-led development was replaced with market-led development and to use foreign exchange from export-led growth to pay off debts and promote development. However, neo-Marxists criticise these policies and have lead them to introduce theories which address the level of underdevelopment caused by neo-liberalism and the Washington Consensus. The neo-Marxist theories of Dependency and World System Theories both share the idea that the Global North and South are in a structural relationship with one another. The former theory originated in the South, and its subject area is explicitly geared towards the problems and interests of the South and is seen as, ‘bottom up,’ approach to international political economy, which prioritises the conditions faced by the poor and the oppressed. Furthermore, having emerged from the development economics studies of the 1960s, dependency theory simultaneously links underdevelopment and capitalist exploitation to trade and monetary relations, and the role of corporate actors and economic institutions. The theory claims that the impoverishment of the South is a direct outcome of their exploitation by the advanced countries in the age of imperialism, which led to the superior development of the North. While the countries in the North accumulate sizeable capital, the countries in t he South are further plunged into underdevelopment. The dependency theory further claims that a new form of imperialism is now dominant, ‘in which an economic imperialism continues the exploitation of the South, without the direct political rule of colonialism.’ When analysing neo-Marxist assessments of neo-liberalism it is important to consider where neo-liberalism has been implemented in both developed and underdeveloped nations. When taking the example of how neo-liberalism was embedded in Latin America; there were several distinct policies that lead the transition into neo-liberal economics. A specific policy was the exchange-rate overvaluation which, ‘artificially reduces the local price of imports,’ however lead to a, ‘devastating impact on the balance of payments and employment.’ Other policies such as domestic financial liberalisation and liberalisation of capital account of the fiscal reforms lead to investment and savings rates declining and public debt levels increasing sharply due to high interest rate levels respectably. Neo-liberal economic policies were implemented by Thatcher’s government of 1979-1990. However, she left behind the highest inflation and interest rates among advanced economies, including large scale bankruptcies, high and rising unemployment and the largest current account deficit in history. The UK’s economic downturn highlights and emphasises the weakness within the doctrine of neo-liberalism. Critical analysts, including those associated with World Systems Theory, neo-Marxism and postcolonial theory; suggest that underdevelopment is actually a problem of dependency, arising within a world system operating as a whole. Underdeveloped societies are not in the position they are in due to internal inadequacies, but because of an ongoing history of dependency, economic exploitation, political subordination and military violence. Whereas the mainstream analysis suggests that any and all underdeveloped societies can in principle â€Å"catch up† with the West through the adoption of development-led, typically neo-liberal policies, critical theorists suggest that such a â€Å"catch-up† cannot happen in a world dominated by the developed societies. Any improvement in the status of underdeveloped societies would require a radical transformation of the entire world system, including the position within it of the developed societies. It could not take the form of a  "catch-up† but only of a general structural transformation. This is because the position of developed countries is itself a product of the world system and requires the continued existence of underdevelopment to sustain it. Despite significant differences, critical approaches share the view that, ‘there exists a world structure in which dominant interests located in the advanced industrial world dominate and exploit the rest of the world using economic, political and military means.’ Andre Gunder Frank argues that, ‘the global system is a whole chain of metropolis-satellite relations. Each metropolis dominates, exploits and draws wealth from its satellite or satellites.’ This chain, with northern societies at the top, keeps societies in Africa, Asia and Latin America at the bottom of a global system. Frank sees surplus exported upwards and outwards from the bottom of the chain to the top. For Frank, development is not possible without a complete break from the system. Once a state has become a satellite, it can only develop when its ties with the metropolis are broken or weakened, for example in times of war or recession. In this view development is always dependent development and a â€Å"catch-up† is ruled out. Any context in which development occurred would involve the construction of a new international economic order which, far from conforming underdeveloped societies to models set in the north, would alter economic relations in a manner which would transform developed as well as underdeveloped societies. However, Dependency theory is weak in its analysis of capitalist relations as being inherently negative and based purely on exploitation. Although underdevelopment and poverty are vital problems of a global scale, they are not sole features of the international economy. Development has occurred in peripheral areas, and not all relations between the North and South are about exploitation; indeed, not all international relations involve interrelation between underdeveloped and developed as Dependency focuses, but relationships between advanced states must too be studied. Therefore, the extent to which one believes the issue of underdevelopment is salient in the international political economy can dictate how much one believes dependency theory enables an understanding of these economic relations to a degree, however this approach is inherently limited because International Political Economy must also be studied by looking at a system of wealth production and not just monopolistic explo itation of wealth. Similarly, the even faster growth of development in less industrialised states over the industrialised in examples of Taiwan and Singapore indicate that Dependency theories do not encapsulate fully the potential nature of economic relations through ignoring any possibility of cooperation and mutual advantage through capitalism. Additionally, in the Dependency theory’s analysis of underdevelopment itself, flaws are also found. The fact that the ‘development of the underdevelopment.’ is still as crucial an issue today as it was when Gunder Frank wrote his piece in 1969 is proof that ‘dependency’ does not offer a real understanding of underdevelopment, despite highlighting it, because it cannot offer a solution to it. Its analysis in explaining the reasons why certain countries are underdeveloped is singular and base because it is using dependence alone as justification, and so is not able to offer structural adjustment programmes to actually change the economic position of the underdeveloped in the international economy. The fact that underdevelopment is always equated with capitalism also adds to a tendency for Dependency to criticise capitalism rather than explain the reasons why underdevelopment is not solved and analyse the causes of poverty. When placing primary emphasis on the level of economic development, with political or ideological differences, this approach yields the ‘North-South’ divide. Though there are some anomalies, such as South Africa and Australia, the world is seen as divided essentially between the wealthy and powerful countries of the Northern Hemisphere and the poor, less-developed countries of the Southern Hemisphere. However, the North-South dichotomy, though useful in debate, is inaccurate and misleading. A more precise economic model of the world system distinguishes among the superpowers, solely the United States at the end of the 20th century; other developed countries, such as Japan, Germany, and Britain; and the underdeveloped countries, such as China and Bolivia. We then have First, Second, and Third Worlds. A further refinement of the economic model looks past the level of three worlds of development to a single underlying and developing world system. Based on a historical perspective, this view, advanced especially by the American theorist Immanuel Wallerstein, argues that there is but a single world economy, the capitalist world economy, which has been expanding since the 17th century. Wallerstein’s World Systems Theory, developed in 1974, utilised many features found in the Dependency Model, such as viewing development in global conditions rather than focussing on economic development in individual countries. However, there are differences between the two theories and Wallerstein, ‘moves beyond the static dualism of the dependency models†¦rather than viewing the world in terms of ‘core’ and ‘periphery.’’ There are ‘core countries,’ such as the United States and Japan; ‘semi-peripheral countries,’ such as Bra zil, most eastern European states, and China; and ‘peripheral countries,’ such as Cuba and most of the poor countries of Africa and Asia. Depending on economic fortunes and fluctuations, as well as the logic of the developing system itself, countries can move in and out of these categories. This is in stark contrast to the Dependency Theory which advocates that periphery nations would permanently be in a state of exploitation, ‘some countries of the world were experiencing economics development in terms of industrialisation†¦including the ‘Asian Tigers’ of South Korea, Hong Kong, Singapore and Taiwan, as well as Latin American nations such as Brazil.’ In order to move a country’s status from the periphery to the core, Wallerstein proposes import substitution as a solution. Import substitution is a phenomenon that responds to external disruption of trade by domestically producing substitutes for those goods previously imported. This is a policy that the governments in less developed countries may use to undertake industrialisation and structural changes. Wallerstein supports the core and periphery to create globalization. Wallerstein’s theory helps globalization in the international context. He believes that the rich creates the poor. Unless the poor country eventually changes it economy and accumulates its own capital, it will continue to stay in the periphery. The plausibility and appeal of this model lie in its recognition of the growing internationalisation of the industrial economy. Nation-states, whether capitalist or communist, are becoming increasingly subordinate to world economic developments. Decisions about capital investment and growth are made in a world context and on a global scale. The giant multinational corporations are the most significant new actors on the world stage and have been establishing a new international division of labour. From their point of view, it makes more sense to manufacture goods in South Korea or Taiwan, where labour is still cheap and governments compliant, than in the United States or Britain, where labour is expensive and regulation stringent. Such high-level functions as central planning and research and development can be retained in their Western homelands, where there are the necessary reserves of highly trained professional and scientific personnel. Profits can be declared in those countries where taxes are lowest. In such a way do the multinationals illustrate, even embody, the interdependence of core and periphery nations. In order to move a country’s status from the periphery to the core, Wallerstein proposes import substitution as a solution. Import substitution is a phenomenon that responds to external disruption of trade by domestically producing substitutes for those goods previously imported. This is a policy that governments in less developed countries may use to undertake industrialisation and structural changes. However, there are criticisms of Wallerstein’s theory with regards to the semi-periphery. They describe it being an improvised, ‘invention to deal with those cases that do not fit neatly into the core-periphery framework.’ Critics deduce this because the majority of development economic theory in recent years has centred upon, ‘the elaboration of dependent development in the countries of the semi-periphery.’ Furthermore, other criticisms include the fact that the theory is, ‘too deterministic both economically and in terms of the constraining effects of the global capitalist system.’ Therefore, it is arguable that the neo-Marxist assessments of an increased inequality and subordination between the Global South and North which has been constructed through neo-liberal policies are valid and well-founded. The development of critical theories such as the Dependency and Modern World System have accurately criticised neo-liberal policies of market-led reforms and how underlying capitalism will lead to the core being concentrated in areas of the North. However, there are flaws in the Dependency Theory, as mentioned, including the need to address the solutions of development in peripheral countries. Furthermore, Wallerstein’s World Systems Theory has successfully been able to incorporate not only core and periphery states but that of the semi-periphery, which include emerging market economies such of India, Brazil and China. These states act as a buffer between the core and periphery countries. Despite these flaws both theories present an excellent assessment of n eo-liberal policies. 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Towards a More Heterogeneous Global Political Economy,’ in Stubbs, Richard and Underhill, Geoffrey Political economy and the changing global order (Oxford:  Oxford University Press,  2006) pp.77-88 Nicholson, Michael International Relations: A Concise Introduction (Basingstoke: Macmillan, 1998) p. 4-23 Olson, Richard Stuart – ‘Economic Coercion in World Politics: With a Focus on North-South Relations,’ World Politics, Vol. 31, No. 4. (Jul., 1979), pp. 471-494 Radice, Hugo, ‘Neoliberal Globalisation: Imperialism with Empires?’ in Saad-Filho, Alfredo and Johnston, Deborah – Neoliberalism: A Critical Reader (London: Pluto Press, 2005) pp. 91-99 Saad-Filho, Alfredo, ‘The Political Economy of Neoliberalism in Latin America’ in Saad-Filho, Alfredo and Johnston, Deborah – Neoliberalism: A Critical Reader (London: Pluto Press, 2005) pp. 222-230 Scharpf, Fritz and Schmidt, Vivien – Welfare and Work in the Open Economy Volume II (Oxford: Oxford University Press, 2000) pp.36-41 Sklair, Leslie – Globalization: Capitalism and its alternatives (Oxford: Oxford University Press, 2002) pp. 30-48 Smith, Tony, ‘The Underdevelopment of Development Literature: The Case of Dependency Theory,’ World Politics, Vol. 31, No. 2. (Jan., 1979), pp. 247-288 Thomas, Caroline, ‘Globalization and Development in the South,’ in Ravenhill, John – Global Political Economy (Oxford: Oxford University Press, 2005) pp. 317-344 Willis, Kate – Theories and Practices of Development (London: Routledge, 2006) pp.62-75, 173-179

Ways Hartley and Frayn present Childhood in The Go-Between and Spies Es

In the Go-Between, Hartley presents the world of children and childhood through the first person narrative (from the viewpoints of the young and old Leo), Leo’s vivid imagination, the themes of growing up and self-awareness, the conflict between the child and adult world, and the portrayal of Leo as a school boy. Firstly, the writer portrays the world of children through the first person narrative which encapsulates young Leo’s fresh, spontaneous optimism and hope towards the dawning of a new era, ‘My dreams for the twentieth century, and for myself, were coming true’(Chapter 1. p. 28). Therefore, this device allows the reader direct access to the intensity yet simplicity of a child’s point of view and enhances Leo’s personal feelings of pure elation. Furthermore, we can see that Leo possesses a innocent sense of expectation as he is conveyed as embarking upon his journey in life with the utmost confidence, ‘For the first time I felt that I was someone’ (Chapter 1. p.25). Subsequently, this creates a child-like tone of adventure as Leo is described as a somewhat inexperienced and vivacious boy. In addition, the narrator sums up his younger self in his own words: ‘resilience†¦resourcefulness†¦adaptability†¦instinctive symp athy with human nature†¦those were the qualities I possessed in 1900’ (Prologue. p. 19). Thus, adolescent Leo is open to life and all its possibilities for success. However, the reader can see that the novelist is setting the scene for Leo’s expectations to be thwarted and even the older Leo recognizes that he was soaring too high, as illustrated by the reference to the legend of Icarus, ‘You flew too near to the sun, and you were scorched’ (Chapter 1. p. 28). It can also be seen that the older Leo is prep... ...sual atmosphere created by the heat contributes to Leo’s feeling that the world in his imagination has more reality than everyday life. In addition, the weather acts as a metaphor for events which Leo cannot control, ‘It all began with the weather defying me’ (Chapter 1. p. 39) and comes to symbolize the increasing emotional intensity of a young child’s involvement in the adult world, ‘All the heat of the afternoon seemed to be concentrated where we stood†¦It made me uncomfortable’ (Chapter 7. P. 82-83). This creates a mood of intense anticipation and suspense as the heat reflects how events are escalating out of control. Furthermore, the writer portrays the world of children through Leo and Marcus’s daily ritual of visiting the thermometer to track record temperatures as it adds to the mood of innocent expectation and conveys the simplicity of childhood pursuits.