Is social media eroding our sense of ommunity

The claim friendly media is eroding our disposition of p impostureicipation is as complex and ambiguous as the term alliance itself, in several(prenominal)(prenominal) its brain of the nonion and its fluidity as a opinion. mixer media has the both(prenominal) the potential to perpetuate the erosion of our mind of connection, and equally to influence and pop off a less secular sense of residential district. The local and handed-down sense of community is hanging through our ever-increasing action with social media that instantly shapes how we now interact and communicate with separates but has it forever traded the traditional sense of serve thy neighbor?Logic suggests that, in this context, to erode is not solely to diminish but rather to change. With the proliferation of positive social movements, community engagement tools and online door to education, social media in addition gives us arena to increase the sphere of our influence. It would be dogmatic to state that social media does not put one across the capacity to cater a positive and much(prenominal) population(a) context to our sense and understanding of community. While this thought is changing social media is simply a sign of this, not the cause.There is the potential for it to perpetuate the short-comings of a more isolated ND globalizes hostel but it also has the power to leaven our connectedness and char a better understanding of servicemanity and equality. Which vogue it goes pass on be determined by how we, as a high society, use it. Community is a fluid, every changing image that has a perpetual relationship with society and its values as a whole. As society changes, so the concept of community is also changing.In an ever turning world, society evolves through changing values and views that flow through into how we interact and are influenced by norms and ideas (Turner B S (deed) 2011 83). For the repose of this paper one regulates it imperative, not ju st now to countersink a traditional place centered definition of community, but also to consider how this definition has evolved to now be centered around the importation that human beings have inter-twined with community rather than simply the functional construction of community.The debate about(predicate) the balance between individual interest and the super C good for all is come up documented in literature about community through the ages. Before the sasss social theorists such as Mercer (1956) and others discussed the concept of a community as group of citizens residing in a area or location, for a particular era and who share a commonality set of social structures and cultural behaviors. Neal, (1981) went further and described the concept as those attributes combined that show an awareness of their uniqueness and separate identity as a group (Neal, S.Deed. 1981 27). Perhaps with changes in glance of autonomy and the collective in in advance(p) society, more importan ce is moving toward that of the individual. Recognition of these accents by scholars has, in part, led to the discourse on community studies that encompasses ore than a functionalist or formalist concept of community as a physical locality. Like any other social construct, community has a symbolic dimension as well (Cohen 1985 8). For the purposes of describing and examining social media as online communities this distinction is of paramount importance.Western culture, which is mainly seen as individualist (Vaughan G & Hog M 2010 320), recognizes a concept of community that is the spunk of more than its social function or formalist nature. The environment, the terrain, the industry of a community all define or frame the notion of a community. The human element feeds the meaning to our communities. Cohen (1985) outlines that a constructional view of community is symbolically constructed as a conglomerate of normative codes and values that provide members with a sense of identity (C ohen, 1985 p 8).This definition emphasizes meaning over structure and highlights that the underpinning aeonian in our idea of community is the meaning both individuals and society in general perceive it to be and not its physical state. As Cohen (1985) states it is not whether its structural limits have withstood the onslaught of social change, but whether its members are competent to infuse TTS culture with validity and to construct a symbolic community which provides meaning and identity (Cohen, 1985 9).Community as a concept is determined by the perspective of society and its culture at a certain shoot down on the date and space continuum. Community like love is where you find it, and most importantly, it has many forms, one Just as vital the farthest or the next, erosion is inept in describing its continuously changing and procreate nature. Traditional communities have al tracks evolved through cycles of development as fresh technologies and services that have been introd uced.The arrival of electricity, the rail dashs and the telephone have all impacted on the way we perceive community and the way we as individuals interact indoors it. It is interesting to note that studies on community and social change, peculiarly those articulated by Ferdinand Townies (1887) and George Simmer (1887), during the height of European modernity, outlined that age an understanding of community was still mainly bound in locus they also commented on the degree to which the forms of the 19th century social human beings reflected those changing notions of the value of the collective social experience.At the time communities become more connected and urban, peasant societies were declining and city life was seen as exemplifying the disintegrate of oral culture, traditional morality and family ties but not necessarily as causing it Cones, S. Deed. 1999 277). Social media as both a by-product of and an artillery of social change must logically be seen as more than erod ing our sense of community but rather changing with it and portion it to evolve.In western culture, a more individualist and autonomous drive is appear and social media is perpetuating this drive. Whether this change in itself is erosion is to be left o the philosophers and ethicists of the social sciences to debate, the facts are that with change comes some sort of diminishing of some factors but not without the enhancement or even creation of others. In the modern age, the necessity for physical function with those geographically close to you is intelligibly diminished.An evolutionary process where the space and distance between those you converse with and interact with socially has decreased, specially in the 21st century where demands on an individuals time have increase with seemingly less and less time that isnt sedulous by work or life maintenance. This has led to a tension between lost opportunities for face-to-face communication and the ever broadening horizons neigh borly through social media.Clearly one support see this has the potential to gainsay societys views about the impact of social media on our traditional understanding of community. It is likely that Sociologist get out seek to measure the ways it could change our construct of community rather than examining how it has changed our notions in the hopes of minimizing the negative impacts of how we are using social media (Keen, A. 2012 99) furthermore it has been evidenced that it is wrought face to face interacting that we learn how to treat others, fill others and interact peacefully with others, particularly as children. Vaughan G & Hog M 2010 333-334) Any decline in face-to-face communication and fundamental interaction will mean there is a risk that a general drop of empathy and understanding will evolve in western society, but exactly if our culture continues to have a secular rather than a global push. (Christensen & Elevation, 2001 477) Also maintaining some level of face to face interaction and learning, peculiarly in young children could mitigate the risk of such an outcome.In addition move an understanding and interaction with differing others, a strong and aslant ideal within our culture, trance still exposedhanded prevalence to our face to face interaction will have a balanced outcome on society. The gain of the scope of our interaction is possibly the most amazing element of change that social media has exemplified and perpetuated. Through our ability to connect globally in corporeal time, we now have not only a greater scope of influence and inlet to information and education but also increased connection with boundless numbers of individuals in similar circumstances (Cartrescue, L. 10). Clearly these are all huge enhancements to our sense of community, not only does it enhance our connectedness with others it also enhances the potential for direct action by citizens either for political reasons or to marshal support for local and wo rld-wide issues of importance environmental, human rights and economic development. Recent movements such as the world wide action to stop the destruction of palm oil forests in Malaysia, that were organized through online channels (anon, 2010), or the use of mobile phones to shoot videos of violence against citizens in the uprising of theArab Spring show the power of modern communications in a connected world. (Fuchs C. 2012 109) These causes have achieved increased foreign reach and therefore greater support through social media. Moreover, traditional locus oriented communities were somewhat limited in their capacity for inclusion of every individual, because it implied uniformity of a citizen the values and behaviors expected by the absolute majority marginals the lives of those who were, or felt, different. People were ostracizes and made to feel less worthy or deviant if they didnt meet the communities expectations.Christensen, K. & Elevation, D. 2001 41 5) Communities on line allow for freedom of the individual, particularly giving power for those that dont fit the standard model in their current locale to connect with like- minded people across the globe, in a way that encourages variety and allows creativity to flourish and people to access ideas and norms from many, varied societies. assenting to so much has been amplified through our increased connectedness that has emerged through social media, from access to other individuals and their ideas to more varied social groupings and formal education.Greater access to information, education and ideas increases the opportunity for many and it is through this lens that it can be seen that social media has the ability to enhance social equality. Individuals no longer look at to be so isolated there are kindred strong drink actively seeking connection through social media channels -feelings of impuissance or futility in trying to fit or change the way things are can be moderated and sometimes elimina ted. Social media channels open up the possibility of free and uncensored discussion about thoughts and feelings. Social Edie can also enable new alliances and support networks to emerge and flourish.We dont have to feel helpless about how to change things any more, now we can share our feelings and thoughts on any subject, freely and openly. Our capacity to connect to like-mind others, especially as counter to those who would suppress the truth, and provide a voice citizens to deal the truth openly and marshal support for difference in cerebration and believing is enormous (anon, 2010). The pressing questions for current researchers in the social sciences will include how to further remote the enhancement of connectedness and sharing of ideas and views while still maintaining a level of face to face communication and learning.Western society must embrace social media as a way to enhance a changed sense of community both its values and the styles of community involvement gettin g left behind is the only sure fire way to segregate, as opposed to mesh these two forms of community(Froth, M. Deed. 2011 304). Western societies sense of community has changed this is undeniable, it has not however simply eroded nor has social media been the instigator or catalyst of this. It has contributed to both the disintegration of he traditional, locale orientated and kinda secular communities and the enhancement of a more global and connected community.It has in its own way extended current communities and given access to practise of empowering tools for the individual and the group, it has the ability to broaden the horizons for all with access to it and to enforce empathy and equality. that only if we as intelligent, complex and power wielding human beings integrate and impart meaning and importance on both our locale and online communities. While comprehend its empowering ability we must be aware of its complexity and effect on traditional incepts and learning.We ha ve the power to use social media for good and not for evil.

Developing nursing standards of practice Essay

These are the process for the developing breast feeding standards of practice bar 1 Assessment The registered have got collects comprehensive information about patients health. ideal 2 Diagnoses The registered nurses analyze the sound judgement data to determine the diagnoses or the issues.Standard 3 Outcome appellation The registered nurse identifies the expected outcomes for the patients plan of care.Standard 4 Planning The registered nurse develops the plan that authorizes strategies and a way to obtain the outcomes.Standard 5 Implementation The registered nurse implements the identified plan.Standard 5A Coordination of care The registered nurse coordinates care delivery.Standard 5C Consultation The registered nurse provide consultation to checker the identified plan and effect change.Standard 5D Prescriptive authority and mogul The registered nurse uses rigid authority, procedures, treatments, and therapy in accordance with arouse an federal laws and jurisprudences.Standar d 6 Evaluation The registered nurse evaluates progress towards fulfillment of outcomes.Different entities that capacity be involved in developing the standard practice. American Nurses familiarity members are the first link in developing sources (American Nurses knowledge, 2014). The Department of wellness Scope of Practice might be involved in the education of standards (Scope of Practice, 2014). State boards of care for develop standards ofcare at the state level and enforce those standards. The American Nurse Credentialing Center (ANCC) work on the national level.Professional specialty nursing organizations, Educational institution, state boards of nursing and other government agencies develop standards of care. The American nurses Association and the Joint complaint on Accreditation of Healthcare Organization (JACHO) recognized standards of care. Federal and state laws, rules and regulation and other professional agencies/organizations help define standards of practice. Th e ANA and Joint Commission on Accreditation of Healthcare Organization (JCAHO) established nationally recognized standards of care.ReferencesAmerican Nurses Association Professional Standards (2014). Retrieved from http//nursingworld.ord/nursingstandardsScope of practice decision tree (2011). Retrieved from http//www.doh.wa.gov

Hotel Rwanda Term Paper Essay

1. If you were in the situation of capital of Minnesota, how far would you go to foster your countrymen, when you agnize very well that this ordain cost you the life of your family? get out you abandon your family to save the lives of another(prenominal)s? = If I will put myself in Pauls situation, I think, I would help and comfort my countrymen as foresightful as I bathroom and as long as Im living. besides first Im going to batten down my familys safety before I gamble my life. If I analyze for the sake of others, it will looked like I aband integrityd my family al ace really its not, because in the situation, I think they will surely sympathise me why am I going to sacrifice myself vindicatory to nurse and save others life who only depends on me. Its not that I prefer to die than to live with my family, but I in any case mean that life lived for others is worth living, like our God who gave His only Son for the sake of us all. God gave me life not just for my fam ily but also for other commonwealth. Honestly, Not only your family figure outs your world but also the other people around you.And I canisternot take to see those people seek and dying then I just do nothing. Especially when I know that im the only one who can protect them. I know I cannot save everyone because im just only human but somehow, i know i did something I can. 2. In the ensuing violence, the international community and the government was forced to educe its remote emissaries to safety. This included officials providing aid and relief such as the UN and the reddish Cross. Do you think that the government and the international communitys purpose to remove its employees from the scene of the fight were honourable, despite the fact that the natives rely on these organizations for aid and protection? Justify your answer using one ethical theory that weve discussed in class. = It is true that the goverment became selfish about their decision of forcing the foreign em issaries to leave and put themselves into safety change surface if they know that theres no other people who can help the natives except them. But we cant deny the fact that those foreign emissaries were not compound in the war and so, their race moldiness be saved, thats why, what they generate done was ethical.By the use of the theory called Egoism, which means things or actions can be moral or ethical if it will benefit ones interest and will c atomic number 18 about your own value, it can be proven that it was ethical to saved only the whites because theres nothing wrong of saving your own race and disregard the others even though it would be so wrong in the other peoples eyes. To better understand this situation, try to put yourself in their typeset and surely you will only save yourself and your race. But we can until now that it is an ethical egoistic act. 3. The difference between the Hutus and the Tutsis of Rwanda was allegedly due to the mental disturbance of the Be lgian and other Western colonizers, who have created this kind of association corpse (Hutu and Tutsi) in the first place. Do you think that the colonizers were the party to blame in the violence that occurred? Why? = Yes no one should be blame but them because if they didnt create that caste system, the Hutus and Tutsis would only be one race with no insecurities and no captain.And therefore, there would be no occurence of violence. Because of that caste system, the discrimination occured between the two race by their physical characteristics,The Tustsi became superior that made the Hutus started the slaughter in their country due to their rage or fury. And so, the Colonizers were the one to be blame. 4. The genocide in Rwanda is not a erratic case. In fact, it is reminiscent of the Holocaust during the Nazi era and the religious struggle between Pakistan Muslims and Indian Hindus. How do you think will genocide be prevented in the future? = Genocide usually occur because of hav ing insecurities between unlike race by physical, identity or position in the lodge and power. And no other resolution for this but to be satisfied in yourself. You moldiness make a change within yourself.Let us avoid discrimination that will cost anger and revenge because this honest revenge will lead to a big(p) trouble and war. We must also face the problem that we see without using violent ship canal and we will somehow work it out by proper conversation. conclusion wild pansy within yourself could also help us to prevent genocide, it will help you not to bad things especially to kill lives.If you know what peace is, you will surely want it and once you want it, you will make a way to have it. We must also respect severally other, know every peoples worth so that , if you are one of the soldiers or the one who is involved, you would realize that life is so important. And of course, the goverment holds the big responsibility about this, so I think they must be friend with o ther nation, the world must come together. And the soldiers must know where are they for, because if they are for peace, then why is there war? they must also know their limitation.

The effects of ICT on the individual

1. meshwork e.g. e brand, websites, messenger, cackle rooms2. communion e.g. meandering(a) ph iodin, video phone, video conferencing, information points3. recreation e.g. games console, MP3 player, digital TV4. Mobile retrieve e.g. laptop, PDA, Wi-Fi, WAP5. data capture e.g. digital camera, voice recorder, digital s tooshiener6. Financial transactions e.g. ATM, EPOS, smart badgerInternetHow the Internet Is employThe net income is use in galore(postnominal) varied ways such(prenominal) as converse, finding information, publishing, commerce and for online learning. The most widely utilize facilities on the internet be The World Wide weathervane (WWW), electronic mail (e-mail), newsgroups, chat and publishing. The web is the most popular and fastest growing objet dart of the internet. It provides easy annoy to a vast range of information stored on information processing systems all everyplace the world.E-mail allows large number to send messages from one computer to an opposite almost immediately. It is widely utilise and has become an alternative to the accomplished letter post, the fax, and telephone. Newsgroups are discussion groups that usually focus on one particular subject and in that respectfore enable volume with common interests to go past. rattle on is similar to a telephone conversation, except state type quite of talk. People stomach hold conversations with one or more battalion by typing their messages on the screen. These step up instantly on the screens of everyone involved. issue is not just for organisations or businesses. Anyone force out create their own Web site or weblog and publish their files on the World Wide Web.Benefits of the Internet in that respect are a numerous realises of the internet such as communication, information, downloading software, services and e-commerce. People can benefit from internet communication because people can commune in seconds with a person who is in the other part of t he world. We can also e-mail people from all everywhere the world and we can chat for hours with loved ones. Information is probably the biggest benefit the internet offers. Any variety of information on any offspring in the world is available on the internet. People can almost find any type of data on any kind of subject that they are looking for. There is a vast meter of information available on the internet ranging from government law and services, marketplace information, new ideas and technical support. other benefit is downloading software. This is one of the most hazard and fun things to do victimization the internet. People can download eternal games, music, videos, movies, and lots of other entertainment software from the internet, which are mostly unloose. many an(prenominal) services are now provided on the internet such as online banking, job seeking, purchasing tickets for favourite movies, guidance services on a range of topics, and hotel reservations. Ofte n these services are not available off-line and can cost more. Ecommerce is the idea apply for any type of mercenary planning, or business deals that involves the transfer of information across the globe via Internet. Ecommerce has got a real incredible and wide range of point of intersections from household needs, technology to entertainment.The internet can also provide children and adults alike with a world of excite opportunities. It offers1. educational games and programs2. research information for school projects and business3. the opportunity to communicate with people from all around the world4. the opportunity to share resources and ideas with people that have the same interests5. Shopping around the world without leaving a computer.Disadvantages of the InternetThe internet can have some disadvantages such as theft of personal information, spamming and virus threats. Theft of personal information is a disadvantage because if person uses the internet, they may be facing great riskiness as their personal information such as their name, address, credit card number can be accessed by other people. Spamming means the displace of unwanted emails in bulk which dont provide a purpose. These illegal actions can be very frustrating for people. Viruses are programs which pr yett the usual function of computers. Computers attached to the internet are more prostrate to virus attacks.EntertainmentHow Entertainment Is employEntertainment is used in several ways such as games consoles, MP3/4 players and digital TV. Games consoles are used as entertainment by playing games, reflexion movies, surf the web and listening to music. MP3 players are used as entertainment by listening to music. MP4 players are used as entertainment by watching video clips, looking at pictures and listening to music. Digital TV is used for entertainment by watching TV programmes. Digital TV has over 30 channels to watch.Benefits of EntertainmentThere are various benefits of entertai nment. Entertainment sets peoples minds free, keeps people chilled out, releases stress, and it makes people feel happy. Entertainment is fun and keeps people meshed for long amounts of time. You can also use entertainment anywhere in the world as you can watch movies, play games and much more on fluent devices such as mobile phones, iPods and tablets.Disadvantages of EntertainmentThere are some disadvantages of entertainment as people can rifle carried away watching a movie, playing a game on a games console or listening to music using a MP3 player can make people late to appointments and meetings. Entertainment can also steer people away from work or poring over as entertainment is addictive.Mobile AccessHow Mobile Access Is UsedMobile access can be used to access different things while on the move using a laptop, PDA or other devices. Mobile access can be used to access emails and to surf the web. Mobile devices can be used to access the internet via Wi-Fi (wireless interne t) or via WAP (Wireless application Protocol).Benefits of Mobile AccessMobile access can be used almost anywhere in the world even on Mount Everest. Mobile access is wireless so there isnt the hassle of carrying wires around. The price of mobile access isnt over priced either and in fact some Wi-Fi hotspots are free to access and use. Mobile broadband can also be used in areas which do not have broadband. Mobile broadband can also be pay as you go so it is paid for when it is used instead of monthly.Disadvantages of Mobile AccessStandard broadband or inhabitation broadband can sometimes be a lot cheaper than mobile broadband. The speed of mobile access can be slower than amount broadband. The download/usage limits for mobile broadband are quite restrictive. conversationHow colloquy Is Used colloquy can be used with mobile phones, video phones, video conferencing and computers. Mobile phones can be used to communicate by texting and voice calling mortal. Video phones can be used to communicate by sightedness the person someone is talking to on the phone. Video conferencing can be used to communicate by seeing and speaking to numerous individuals at once. Computers can be used for communication by sending an email to someone, chatting to someone in a chat room and video calling or voice calling someone using a program such as Skype.Benefits of CommunicationCommunication can be used all most anywhere in the world using many different devices. whatsoever forms of communication can be free such as using a free messenger program on a computer for example Windows sound Messenger is free to chat to someone, free to call someone who has Windows merry Messenger using a microphone and video calling someone who has Windows Live Messenger. Programs like Windows Live Messenger and Skype can be used to communicate with people from all over the world for free.Disadvantages of CommunicationCommunication can have some disadvantages as the cost of some communication dev ices can be expensive. Calling someone using a mobile phone can sometimes cost quite a bit. If a webcam is used to communicate to someone sometimes the webcam can be hacked so a hacker can see you. If someone communicates to someone using the internet and the connection is slow things could be misinterpreted. entropy CaptureHow Data Capture Is UsedData capture is used to capture many different things for example movies, speech and documents. Data capture is used in different ways such as taking pictures with a digital camera, recording a conversation using a voice recorder, see a barcode using a barcode scanner and copying a picture show or document using a scanner.Benefits of Data CaptureData capture is a great way of capturing memories by taking photos using a digital camera. It is also a great way for people who are in a meeting and need to remember what was express in the meeting, people can do this by using a voice recorder. Data capture is also very helpful in shops as pro ducts can be scanned for a barcode using a barcode scanner. Another benefit of data capture is that if a backup of a printed photo or document is needed then it can be indorse up by using a scanner.Disadvantages of Data CaptureSome data capturing devices may not capture data properly for representative a voice recorder may stop recording willy-nilly or the device may not record properly create voices recorded to be muffled. Another disadvantage may be that barcode scanners in shops may not be updated properly so some product barcodes cant be scanned as they wont appear on the system.

Music, Race, and Nation

Peter wades Music, Race, and Nation is a book that takes a long look at something that the author distinctly has a high temperature for. Not all does wade agree a clear and naive passion for the burnishs of atomic number 16 America, tho it is clear through his writing that wade has spent plenty of time researching the things that he writes active. In the book, Wades primary goal is to shed a fun and interest hop out on the cultural trip the brightness level fantastics which are such a fraction of the culture in places like Colombia. After reading the work, it would seem foolish for either ane to contend that Wade did not achieve his stated objectives, as he distinctly hits the mark with both his message and the overall presentation of that message to the indorser.The sancti one and only(a)d themes presented in this book are a bit heavier than one great military group expect when they pick it up, but after reading, one can clearly understand why they were overwhel md. In Colombia, the music is a huge part of the cultural fabric there. In a nation that has long been prevail by white people and their overbearing culture, a mostly African dance takes hold and becomes a staple of the country. In order to unfeignedly understand the social dynamic that exists in Colombia, one has to understand the interesting dynamic presented with the relationship between the music and the people who enjoy it.Wade seems to understand the importance of this theme and because of his understanding he does everything within his power to impart that knowledge to those who read the book. The presentation of this theme is somewhat opposite when compared to other works, but in the context of his objectives, the presentation certainly works. before Wade gets started with the deeper and more complicated themes in his book, he makes sure that the reader has a strong grasp on the history of the subject at hand. Because the majority of people reading his book do not have a firm understanding of the basic pretenses on which it was written, Wade had to apply those readers a crash course, or else they would be lost. In this regard, he succeeds beautifully.The organizational tactics used in this work give the reader a chance, while other books with similar themes might preclude those people who do not already have a basic understanding of Colombian culture. From that history, Wade does not just jump to his next theme. As any good author would, he builds upon the history that he has established in order to show how the music and dancing is interwoven into the countrys history. This is a very interesting way to present a dissertation to readers and in this case, it is an effective means to the stated end.In this work, Peter Wade sticks to the point and never deviates from that. This is a fine line to walk when it comes to presenting a book with some history involved. Authors motive to include overflowing info so that their readers can understand, but t hey do not want to include so often information that the readers feel like they are pickings another history class.Wade walks this fine line and never waterfall over into the dreaded scholastic feel with this work. He gives the reader just now what he or she needs and he does not do it with much fluff. The styling of the writing is simplistic enough to stay on point, yet it flows with enough grace to be easily readable. In short, Wade hit a home run with his diction and style. His writing is almost like the dance that it is describing.When one considers this books overall contribution to the topic that it addresses, it is subdued to see why the book has been so successful. Though a few books have been written about South American music and South American culture, few have done it with this much passion. When the author cares about the subject matter contained in the book, that comes out through the writing.After flipping only a few pages, readers can tell that they are reading a work by an author that has a deep, profound understanding of Colombian culture. In addition, this book speaks to the importance of the Colombian music in the maturement of the culture of that country. This is an important theme that absolutely must be captured if individuals want to fully grasp the culture of Colombia. In regards to impact, it sheds a positive light on something that people did not know very much about. It brings to the headway a brand of music that helped hit a nation and helped create a culture that is often misunderstood.The work is a good one for a number of reasons. No book can be considered perfect, but this one is perfect in that it achieves its set objectives. When writers like Wade effuse their heart and soul into the research of a subject, the resulting work bares that out. Music, Race, and Nation is one of those works.

Supply and Demand Paper

Supply and select Paper Sandra Mendoza XECO/212 November 18, 2012 Linda LaCoste Supply and Demand 1 I collapse had the experience of purchasing a a couple of(prenominal)er different items that ar listed as choices to shoot from, but I choose to go with my most recent purchase, my college education. My college education has been one of the most all important(p) decisions I have made.I knew that I had to take this decision seriously and non just jump into it with break all the information I needed since this was passing to be a long term commitment financially. Understanding the pros of acquire my college education with a degree in affair counselling out weighted any con that I could come up with. Since I was graduated from Tehachapi high school the demand for a college degree has increase. twain my mother and father never attended college and both were very booming people in the charges they choose.My father owned his own electrical business and my mother was the lead accountant at the California department of corrections. A collage education or degree was non as desire after to have a good line of merchandise or flight as it is today. My father started his own business at the age of 25 days old and has learned many successful skills through his historic period to be a successful business owner. Today many businesses are requiring a degree to work for them. The company that I currently am working for requires a degree to move up with in the company.You enkindle start working for them at the bottom of the totem poll, but in clubhouse to advance and make much money they want the employees to have a degree. They are even willing to leave for part of your tuition as long as you pass the classes with at least a C average. The tuition reburcment played a big role in qualification the decision to go to college. Although I have a few years of experience in management, in order for me to move up, have much job security and a better kip downle dge of the type of management I am doing, I knew I needed to take the leap.I know that earning this degree will provide me with more(prenominal) opportunities with my company. Supply and Demand 2 There are many factors when concerning the supply and demand that can receive changes to consumers going to college. The main factors that could cause changes are the consumers income levels and the employers expectations of having a college degree. If consumers cant afford to pay for a college education, than they are more likely to wait and settle for any job that can assistant them meet their bare requirements to pay their bills.The second factor is if employers do not require for their employees to have a degree or college education. If employers were not requiring these standards, more consumers will not be willing to pay the extra stupefy down for something they are not required to have. Consumers are not willing to pay an expense for something that is not going to help them secu re a job or advancement with a company. There are a few substitutes for consumers not wanting to pay for a college education.One of these would be for the consumer to become an detain for a limited place. This would allow the individual to test drive the career before they start investing time and money into college, and they will get on the job training. This could give individuals a taste of a particular job field to determine if it would be worth the investment for them. vocational trainings can be offered locally and through other larger organizations pardon of charge. These trainings can be very rewarding experiences for consumers.AmeriCorps and Peace Corps have volunteer opportunities lasting anywhere from 10-27 months that provide small living hire as well as healthcare and childcare benefits. Some may even qualify for educational awards for future college expenses. References http//www. investopedia. com/financial-edge/0611/6-alternatives-to-going-to-college. aspxaxzz 2CcogXWBG) www. nytimes. com Burden of College Loans on Graduates Grows By Tamar Lewin Published April 11, 2011 http//www. investopedia. com/financial-edge/0611/6-alternatives-to-going-to-col

American Immigrants

In the past, America has been a destination for contrary Immigrants especially the employees who ar looking for personal line of credit opportunities. highly skilled teen nation trained in management, technology, medicine devour all been flocking to U. S. in search of jobs. The U. S. government had also openly scoured the Northern and wolfram central Mexico to get workers during the World War I. There was a platform bracero which means strong arm which brought about 400,000 workers in every course of study in U. S. from 1942-1965. ( fearless R. J. 2).However there have been factors that have prompted the large number of U. S. foreigners to go stomach home to their native land and settle substantiate there.. This piece focuses on some of the reasons as to why U. S. immigrants argon going back home and settling there and possible solution that could get down worry of going back. The problem of accessing permanent visa to the immigrants has played a major role in encour aging U. S. immigrants go back to their countries. Some people have been waiting for their visas for more than 10 years.Many people have aim impatient with waiting of the Permanent Visa. Their have also been a gravid number of people especially the Chinese and Indians who have been going back home from America because of availability of job opportunities related to their professional life historys. This has broadly applied to those who have chances of bringing innovations and growth in their home countries. This makes it short for to afford purchase more commodities compared to U. S. and hence have a bettor quality life.There have also been a demand for skills on those who are going back home from the U. S. The technological companies for instance in India have been performing well and most of the top management jobs are apt(p) to their citizens. As much as the U. S immigrants get jobs in America, they acquiret get the top managerial jobs as compared to when they are in thei r own countries. This fact makes it more reasonable for them to go back to their agricultural and take these more prestigious positions.Economic recession has also contributed to resettling of U. S immigrants to go back home to their countries. So many job cuts have been make so that the companys and the orbit can recover from the recession. High cost of living in America forces many to leave the country and go back home with their savings which has more purchasing military unit in their own country. The comfort of being near your family and friends, better career prospects and better quality life has made most of the U. S. skilled foreigners are deciding to go back home .However, the culmination of this is population pressure, contest for lands and jobs in their home countries. Many of those who have returned are also inform to be sick and more inclined to committing crimes compared to when they left. The money they have also brought back in their home countries has caused a c hallenge in that they compel an increase in local land prices. (LaGumina S. J. 549) To reduce the problem solvent instability in one country, the U. S government need to reduce the duration for waiting for permanent visa. Develop a policy that could embolden both U.S. citizens and immigrants be employed and promoted in top managerial positions so that they can find good reason for settling there than keeping migrating. Economic policy which focuses mostly on U. S government simplification spending especially on war needs to be accent and implemented. This would reduce the economic recession that has been witnessed in the past which forces major job cuts in big companies leading to immigration. Work cited LaGumina S. J. , Italian American experience, Taylor and Francis, 2000. Stout R. J. Why immigrants come to America. Green World, 2008.

Drugs Accident Essay

1.An underground drug beginning learned from a correlative friend that Philip Friedman knew where to get marijuana. The informant asked Friedman three times to get him more or less marijuana, and Friedman harmonized after the third involve. Shortly thereafter, Friedman sold the informant a small amount of the drug. The informant later offered to give Friedman three pounds of marijuana. They negotiated the worth and then do the sale. Friedman was tried for trafficking in drugs. He argued entrapment. Was Friedman entrapped? parameter for Friedman The undercover agent had to ask three times before Friedman sold him a small amount of drugs. A real drug dealer, predisposed to range the crime, leaps at an opportunity to sell. If the government spends time and money luring innocent masses into the commission of crimes, all of us are the losers. Argument for the political science Government officials suspected Friedman of being a sophisticated drug dealer, and they were right. Wh en he had a chance to buy three pounds, a quantity completely a dealer would purchase, he not only did so, but he bargained with skill, video display a working knowledge of the business. Friedman was not entrappedhe was caught.I equate with Friedman not only did the informant ask for drugs, but he asked him al offices after he said no which could wealthy person easily influenced Friedman to sell the informant the drugs.2. Conley owned video poker machines. Although they are outlawed in Pennsylvania, he placed them in bars and clubs. He used earnings from the machines to buy more machines. Is he guilty of money laundering?Yes he is guilty of money laundering be bewilder he overlyk the proceeds of a turn act and used the money to promote the crime of his poker machines.3.Karin made illegal firearm purchases at a gun show. At her trial, she alleged(a) that she had committed this crime because her boyfriend had threatened to harm her and her two daughters if she did not. Her law yerasked the judge to instruct the jury that the prosecution had an obligation to prove beyond a reasonable doubt that Karin had acted freely. Instead, the judge told the jury that Karin had the burden of proving fetter by a preponderance of the evidence. Who is correct?The judge is correct. In this status Karin is pass judgmenting to plead not guilty because she was under duress, so she entrust have to have evidence to prove that she acted under duress4. An informant bought drugs from Dorian. The guard obtained a search warrant to search Dorians house. But before they acted on the warrant, they sent the informant back to try again. This time, Dorian said he did not have any drugs. The police then acted on the warrant and searched his house. Did the police have probable cause?Yes because the informant had claimed to bought drugs from Dorian before.5.Shawn was caught stealing letters from mailboxes. After pleading guilty, he was sentenced to two months in prison and three years supervised release. one(a) of the supervised release conditions required him to stand outside a charge office for viii hours wearing a signboard stating, I steal mail. This is my punishment. He appealed this requirement on the grounds that it constituted cruel and unique punishment. Do you agree?Yes. The punishment will be breaking the eight amendment because of standing outside a post office holding a sign stating I stole mail will not only be degrading, but alike an unusual and cruel punishment.1.At approximately 750 p.m, bells at the fulminate station rang and red lights flashed, signaling an excerpt trains approach. David Harris walked onto the tracks, ignoring a yellow line painted on the platform instructing people to stand back. Two men shouted to Harris, warning him to get off the tracks. The trains engineer saw him too late to stop the train, which was traveling at approximately 55 mph. The train s truck and killed Harris as itpassed through the station. Harriss wid ow sued the railroad, arguing that the railroads negligence caused her husbands death. Evaluate her argument. Harris wife authentically does not have an argument because the railroad did everything in their power to interdict his death. Harris will be at fault for his own death2. Ryder leased a truck to Florida food service powers, an employee, drove it to make deliveries . He noticed that the thrash about used to close the rear door was frayed, and he asked Ryder to fix it. Ryder failed to do so in spite of numerous requests. The strap broke, and Powers replaced it with a nylon dress circle. Later, when Powers was attempting to close the rear door, the nylon rope broke and he reduce, sustaining good injuries to his neck and back. He sued Ryder. The trial address found that Powers attachment of the replacement rope was a superseding cause, relieving Ryder of any liability, and granted compendium judgment for Ryder. Powers appealed. How should the appellate court territory . The decision should be based on the state laws of contributory or comparative negligence because although Powers told Ryder to fix the rope you can make the same argument that by Powers switching ropes also help contributed to his injury.3. A new truck, manufactured by General Motors Corp. (GMC), stalled in rush hour traffic on a busy interstate highway because of a defective alternator, which caused a complete failure of the trucks electrical system. The driver stood nearby and waved traffic around his stalled truck. A panel truck approached the GMC truck, and immediately behind the panel truck, Davis was driving a Volkswagen fastback. Because of the panel truck, Davis was unable to see the stalled GMC truck. The panel truck swerved out of the way of the GMC truck, and Davis drove straight into it. The accident killed him. Daviss widow sued GMC. GMC moved for epitome judgment, alleging Gmc could be violators of Negligence Per Se because the brand new automobile should have nothi ng wrong with it that could threaten the lives of drivers automobiles should be created to protect drivers as more as possible. Gmc is responsible for factual causation and foreseeable harm. By giving the man a defective vehicle I believe any accident which happened on the road or streets can be foreseeable.4. You be the Judge Writing Problem When Thomas and Susan Tamplin were shopping at booster cable Lumber with their six-year-old daughter Ann Marie, a 150-pound roll of vinylflooring fell on the girl, seriously injuring her head and pituitary body gland. Ann was clearly entitled to incur for the physical harm, such as her fractured skull. The plaintiffs also sought date backy for authority upcoming harm. Their medical expert was prepared to testify that although Ann would probably gear up normally, he could not rule out the slight possibility that her pituitary injury might prevent her from sexually maturing. Is Ann entitled to damages for proximo harm? Argument for Ann T his was a major trauma, and it is impossible to know the ripe extent of the future harm. Sexual maturation is a fundamental opus of life if there is a possibility that Ann will not come apart normally, she is entitled to present her case to a jury and receive damages. Argument for Star Lumber A plaintiff may not recover for speculative harm. The slight possibility that Ann could fail to develop is not teeming for her to take her case to the jury. If I was the judge I would not rule out the possibility that Ann could suffer harm in the future. I would request that Ann obtain documents from doctors that will help prove that the accident that happened could cause future damages.5. Irving was a lawyer who prepared income tax returns for Maroevich. Irving agreed to draft a will for Maroevich, leaving all of the property to Maroevichs sister, Biakanja. When Maroevich died, the probate court refused to accept the will because Irving had failed to have the signatures properly witnessed. As a result, Biakanja catching only one-eighth of the estate. She sued Irving, who defended by saying that he had no traffic of due care to Biakanja because all his dealings were with Maroevich and none were with her. Do you agree?

Hot Imports Night

The roars of modified import cars stimulate my senses as I walk towards the Dallas traffic pattern Center, where the 2001 Hot Imports Night car describe is taking place. All well-nigh me, groups of anxious car enthusiasts rush towards the convention center. Hundreds of people were already in line, impatiently waiting to buy a ticket for the show. Luckily, I had already purchased my ticket online and did not have to wait on this half-mile long line. As I approached the entrance, I was overwhelmed by the onslaught of sounds coming from within.I knew walk in that this will be a day I wouldn t soon forget. As I stood in that cavernous exhibitions mansion house, my eyes feasted on rows of modified Hondas, Acuras, Mazdas, and another(prenominal) import cars. The car that caught my attention was a lime green 1995 Honda Civic Hatchback, shining radiantly below four strobe light lights. This car had an Acura Integra GSR engine in it, a Greddy exhaust system, headers, a turbocharger, in tercooler, white rims, a dragon decal on the hood, and many other modifications. Behind me I overheard a guy saying dats tight, but on that point are better cars and I knew he was right.There were endless rows of cars, and apiece row had its own representation of perfection. The cars were not the only part of the show that caught my attention. Standing by each sponsored car was a girl in her mid twenties wearing everything but clothes. One girl had on a golden studded bikini, which complemented her Venus-like body and her long flowing towheaded hair. Her innocent smile and seductive pose made it hard for me to recognise my eyes off of her. There were also amazes sitting behind desks sign language posters for a modest fee. These were the models that graced the cover of car magazines as well as Playboy.Standing in front of these models would be lines of fans who wanted an autograph and picture. I tried to take a picture of every car model that I saw, unfortunately I ran out of fi lm. When I reached the end of the hall I was surprised to see a disc jockey spin break beats on a turntable and a kinsperson of people raving and dancing on a dance appal as if they were in a nightclub. The music that came from the four giant coat speakers at this area was even louder than the music that played throughout the hall. The strobe lights had a dizzying affect, and my attend blurred as I walked through the lot of people dancing.In one corner of the dance floor, I managed to further through the crowd of mesmerized people to get a coup doeil of a short Asian guy, drenched with sweat, wearing flared jeans and a pinkish polo knit shirt wowing the crowd with his flawless break dancing abilities. As I had predicted, the night was anything but forgettable. I now anxiously sojourn attached year s event, which will take place next May. In the meantime, I ll just relive that night in my mind and learn some dance moves so that I can go into on the dance floor instead of s tanding around arrangement everyone else with a video camera.

Life of a prisoner in 1800’s Essay

The lifetime of a captive was very divers(prenominal) from that of todays prisons. The captives were treated as animals and considered less of a gay because of their lawlessness. They were do to right the wrongs that they have committed either through sensible pain applied in degrading, often ferociously cruel ways, and endured mutilation, or was branded, tortured, put to death he was mulcted in fines, deprived of liberty, or adjudged as a hard worker (Griffiths 157). Therefore, prisons were a product of the latter punishment, which meant the accused and convicted moldiness be deprived of his or her liberty and declared a slave to society. When in prison, the life of the accused was not as strict as todays. There were windows that the prisoners could look through in order to exploit for charity from the people walking by, and sometimes prisoners would be allowed to sell things at the prison gates (Rodgers 91).Although there are many differences between the life of a prison in the 1700s and the life of a prisoner today, there are also many similarities. Each accused private was captured by the police and taken to the nearest holding cell. These cells were in prisons called local anaesthetic anaesthetic prisons. The soul was then let free or convicted of his or her crime. If convicted, the individual was taken to the closest common prison. During the 1700s there were only local holding jails, common prisons, and houses of correction later, during the 1800s prisons became more separated and prisoners were charge to the appropriate prison.The convicted were not stripped of their belongings like in todays prisons, but they were searched for weapons or objects that could be used to escape. Once inside, the prisoner was assigned a teensy cell made of hard walls, floors cover in dirt and rodents, and a bed. If the prisoner was lucky, this bed consisted of a particular hammock tied to opposite walls, but often times it was made of a wooden bench or the floor. For meals the prisoners were barely fed, but if they were, small rations of bread and water were given. Many times the prisoners died of starvation and dehydration

African Americans and Politics Essay

For decades African Americans bring faced struggles by means ofout history. Most nonably, African Americans were concern in slavery, suffrage, and the civil rights dismiss custodyt. These struggles were very visible and everyone was aw ar of what was going on. However, in a flash African Americans are touch on in a struggle that it not visible and recogniz up to(p). This is a struggle that is employ to capitalize on wealthiness and prevent African American families and case-by-cases from living normal lives.They are voluminous in environ handstal racial discrimination. Environmental racism refers to intentional or un allowing racial discrimination in the enforcement of environmental rules and regulations, the intentional or unknowing targeting of minority communities for the siting of polluting industries, or the exclusion of minority groups from public and private boards, commissions, and regulative bodies. 1 This fashion of racism has been plaguing African American communities for years and most sight progress to not g soiln notice.There are many form of environmental racism however, this paper will specifically address redlining, blockbusting, racial profiling, and housing segregation and how each has imp playacted the African American connection. Redlining is the act of refusing or increasing the cost of services such as loans, insurance, banking, and rag to health political machinee to citizens root wordd upon race. The work out involves taking a map and conscription a red line through neighborhoods where banks would not invest money. Redlining was utilise to segregate African Americans in the housing, workforce, and crop market.Parents had to find work in other areas of the city be stir there were not any resources available in the community. Because of redlining, schools became over crowded with 50 students crammed into one classroom. With the schools overcrowded, teachers were not able to stomach special attention to the need y students and other students became uncontrollable. Cathy Cohen would argue that African Americans were world marginalized in the school system.To be considered marginalized means, to name continuously been denied approach to overabundant resources, barred from full interlocking in dominant institutions, and defined as others, living outside the norm and values agreed upon by partnership (Cohen 1999). African American students were all forced to go to one school in the community to keep them out of the sportsmanlike schools. Along with marginalization, blacknesss were, and put away are, a part of a power struggle. balefuls were seen, and will always be seen, as an inferior race. Also, swarts have been disempowered knowingly and unknowingly. blacks have been seducen prefer of and used to make other races feel superior.Blockbusting was a utilisation used by accepted farming agents and developers in the United States to encourage albumen property owners to sell thei r homes by giving the impression that minority groups (such as African Americans) were moving into their anteriorly racially segregated neighborhood. 2 When African Americans began to move into the inner city, fear arose that they were an economic threat. Blockbusting was also the cause of many White Americans moving into the suburbs. The practice of blockbusting involved an African American purchasing a home for very cheap in a predominately White neighborhood.The real(a) estate broker would contact the White residents and offer to buy their houses for fast(a) cash and resell the house to an African American family for much higher. actually estate agents claimed that African Americans moving into a predominately White neighborhood would cause property values to go devour and urged White homeowners to sell as soon as possible. Real estate agents indicated that the property values would go down because African Americans would not keep up their property, avoid lawn care, and if w ould bear upon the entire neighborhood.This practice has caused major(ip) shifts in urban neighborhoods, especially cabbage, in recent decades. The Blockbusting methods were profitable and became common across the nation. For example, by 1962, when blockbusting had been in practice for fifteen years, Chicago had over 100 operators and the city had been changing an fair(a) of two to three blocks a week for several(prenominal) years. Blockbusting is the reason wherefore cities such as Chicago are now predominately African American and the surrounding suburbs are predominately White. Blockbusting caused African Americans to be marginalized as well.They were denied fair confederacy in the housing market. Real estate agents inflated housing prices for African Americans to gain commission. White homeowners already had prejudices about African Americans and the real estate agents only made the situation worse. The stereocases that Black families do not take care of their property was the main reason White homeowners sold their homes. racial profiling is the inclusion of racial or ethnic characteristics in ascertain whether a person is considered likely to commit a particular type of crime or an illegal act or to behave in a predictable manner.3 The practice of racial profiling is a coarse problem in the United States. African Americans are normally the targeted victims in the act of racial profiling. It is debated that an African American driver will be more likely stopped than a White driver. Some police force officers share the feeling that Black drivers will most likely own an illegal substance of committing an illegal act. However, policemen argue that they do not base their arrests on race but are greatening their probability of a undefeated search. Some policemen also argue that the probability of catching a Black offender is greater than catching a White offender.Whether the statement is true(a) or not, it places a bias on African Americans and Wh ite Americans. The popular opinion that African Americans men are more likely to commit crimes is cheating(prenominal) and not true. wizard cannot base the behavior of all African American men on the ones that have done wrong and been imprison houseed. Another belief of racial profiling is it is the cause of the racial disparities in the American prison system. There are many more African American men in the jail system than there are White men. The previous statement is mostly likely to be true.Because some policemen hold biases and have prejudices against African Americans, it will cause more African Americans to be place in the jail system. Another instance of racial profiling involved African Americans owning nice material possessions such as a car or a house and African Americans beingness in a predominately White neighborhood. For example, in an episode of Family Matters, Eddie was in his car travelling through a predominately White neighborhood and was pulled over by the police for loser to signal. However, the routine traffic stop turned into nothing more than a beating for young Eddie.The significance of the episode shows that racial profiling does pull through in the United States and it takes place every day. The practice has impacted African Americans because hundreds of innocent people have been harassed and humiliated by police officers simply because of their race. The most recent national example of environmental racism occurred when Hurricane Katrina struck New Orleans in 2005. When New Orleans was flood with tons of water, there were no relief efforts for days and almost a week. Many believed this was due to the fact that majority of the New Orleans population was African American.The population was basically ignored for days until the help determined to come. Citizens of New Orleans were faced with intentional racism and were denied help for several days. This has impacted African Americans because many people died because of the heat, starvation, and ailment from the water. African-Americans have been marginalized for centuries. To be considered marginalized means, to have continuously been denied access to dominant resources, barred from full participation in dominant institutions, and defined as others, living outside the norm and values agreed upon by society (Cohen 1999).Most recently, African-Americans were marginalized in regards to the blast of HIV/AIDS. While HIV/AIDS was once considered to be the disease of white gay men, Blacks are now the center of the epidemic. With the turn of the advanced millennium, the outbreak of AIDS in the Black community has soared. Black men who consider themselves to be down low are the center of the rise epidemic. The men have intercourse with other men while go along to have intercourse with their female partners therefore spreading the AIDS virus.even though the soaring rate is shocking, there has been limited response from the African-American community. One can argue that Blacks have been marginalized from the resources to treat the epidemic. However, the Black community seems to be ignoring the spreading AIDS virus and focusing more on electing a Black president and high blood force. While two electing a Black president and lowering high blood pressure are important issues, similar emphasis should be put on the rising AIDS epidemic.In a sense, African-Americans have marginalized themselves from dealing with AIDS. keep to turn a cold shoulder to the issue will not fix the problem. Although Blacks are being marginalized when it comes to AIDS, they are also marginalized when it comes to property and companionable relationships. For example, when it comes to receiving bank loans, African-Americans is marginalized heavily. Some bank loan officers practice redlining which causes Black residents, whether fitted or not, to be denied loans for property.By using the redlining technique, bank loan officers are marginalizing Blacks from bei ng able to own their own property. Relating back to the AIDS epidemic, Black men were marginalized for having the virus. For instance, if a Black man was open about his crotchet would be marginalized heavily. Homophobia could be a valid reason for the marginalization of Black men. With open homosexuality, an African-American could be left out from participating in activities and denied being recognized as a normal individual.Homophobia could damage an individuals social life and leave him feeling disempowered. 4 Along with marginalization, Blacks were, and so far are, a part of a power struggle. Blacks were seen, and will always be seen, as lower than Whites. Also, Blacks have been disempowered knowingly and unknowingly, which is the center of environmental racism. African-Americans have been taken advantage of and used to gain wealth and keep at the bottom of the ladder. In short, there are many types of power struggles. One does not have to see power to know that it is taking p lace.5 For instance, being called an inferior race is a power struggle within itself. African-Americans that believe that they are actually inferior will begin to act that way. They will begin to doubt themselves and their abilities in life. Once they have it in their lookout that they are inferior, it will cause them to act that way. Housing Segregation is the practice of denying African American or other minority groups equal access to housing through the process of misinformation, denial of realty and financing services, and racial steering.6 The act of housing discrimination involves real estate agents and landlords not providing African American families with an accurate account of available housing. Housing segregation happens when landlords and real estate agents lure White Americans to available housing only in white communities, and African Americans to Black or diverse and mixed communities. The realtor and landlord usually work together in the process and will agree not to tell the African Americans about the available units in the European American communities.This process goes back to the assumption that African Americans residents will bring down the property value of homes in the neighborhood because they will not take care of their own property. Housing segregation is intentional racism that excludes African Americans from participating fairly in the housing market. Black families should be able to live wherever they please without regardless of the demographics of the neighborhood. With all that African Americans have been through, environmental racism should not be ignored or taken lightly.People should take heed to the practice and fight for what is right. All of the above forms of environmental racism have plagued the African American community. It has caused a major shift in the urban cities such as Chicago. Real estate agents have inflated the costs of housing for Black families moving into predominantly White areas. African American f amilies can fight the issues by decent more aware of their surroundings and becoming familiar with the practices. They can look at good lawyers to defend them and fight for justice.With regards to the AIDS epidemic, African Americans have been marginalized when it comes to resources and thus leads to environmental racism. African American of the new generation, as a whole, should remain firm together and fight the justice that was promised to them in the United States Constitution. 1 Dictionary. com 2 Dictionary. com 3 Dictionary. com 4 Cathy J. Cohen, The Boundaries of Blackness (The University of Chicago Press) 47-48. 5 John Gaventa, Power and Powerlessness (The University of Illinois Press) 1-32. 6 Dictionary. com.

The Background of DAY

Background of twenty-four hour period Background Our check is a ren avouched international Danish- witnessed fit out union founded in 1997 by Keld Mikkelsen and Malene Birger, head virtuoso-fourthed in Odense and at Kongens Nytorv in C gifth gr proclaim. Our profit in 2006 was up to 13 million and has been expanding in upstart classs. Moreover, we contrive devil vogue shows in C unfastenedhagen invent week every(prenominal) year. Products Our defects harvest-feasts nonify be separate into three primary(prenominal) lines, which argon male, female and position interior decoration. Designet tilhorer hojeste kvalitet med etnisk inspireret broderi og udsmykning.The accusatory of which belongs to the gamyest note with a distinct S merchant movedinavian flair inspired by the on-key craftsmanship of Asian adapt, the go outing of art and craft embroidery, prints, patterns, edging and trimming. Our fantastic design bothows modern, individual, capital of Italy and international flairs with inspiration from the colonial period in the Far East, vintage flea food food foodstuffplace trea incontestables and the glamour of the twenties and thirties. Retail initialise Our patsy was originally a topical anaesthetic retailer merchandising iodine-on- ace labels plainly is now expanding into a global multichannel retailer.In less than 15 years of existence, our company has opened around 40 self-named boutiques. In total, 800 retailers in 25 diametric countries, such as Sweden , England and Ger umpteen, be cur enlistly merchandising our collections, out of which 60 slew be found in France. sucker market The pose groups atomic number 18 women and men senior(a) 25-40 with blue income. Our sunrise(prenominal) line 2nd twenty-four hour period, on the separate hand, is luffed at a pretty younger tar bum around market than the main icon. The market segment is usually S disregarddinavia, but is now expanding to another(prenom inal) parts of Northern Europe.K at a timeptet radix tojet er, at tilbyde festtoj til hverdagen til den modebevidste kvinde og herre. The concept behind our clothes is to darker evening break-dance to everyday life for the sort-conscious women and men. Background of Hong Kong The main focus of our blemish is in the Northern Europe, but the fact is that it is to a fault worthy for the Asian market. We call up that sidereal day squeeze out do that, by choosing Hong Kong as a head start maneuver. Hong Kong, as a metropolitan, contains elements which fit the attitude and concept of our filth.Hong Kong is a especial(a) Administrative Region of the Peoples Republic of China, located on the southern coast of China. This location trys a good connection for the gene linkage of international companies to China. Besides, Hong Kong is one of the most famous international financial sum of moneys of the piece with stable sparing situation and is a developed city where the citizens digest enjoy good quality of lives. These characteristics effectively patron our brand to var. its image in Asia as a brand mod market. Hong Kong was a colony of Britain, and now it endures the SAR of China. thitherfore, the concept of East meets West is rather beaten(prenominal) in Hong Kong. We keister find some(prenominal) British architectures and Chinese markets in Wan Chai. We butt joint too enjoy two steak and congee at Cha Chaan Tengs. This kind of fusion matches the concept of our brand, combining local with global, as we realise our design by mixing Asian embroideries and Western present-day(a) acidulated together, making pieces of daily couture. We take that the fusion concept fuck assert a pretty large market for Hong Kong deal and they back hold to our brand advantageously. The location of Hong Kong is in any case perfect for us to enter a larger market.Through Hong Kong, our products can be sold to China and other Asian cities. This is rather imp ortant as the stakes of Danish manner for Chinese companies is now rapidly growing. For instance, the Copenhagen Fashion Week this year tieed 50 Chinese bar procureers, media and producers analogous Vogue China, exhibit that a enumerate of Chinese companies be giving a big recognition to Danish path. Now, on that read argon approximately 30 Danish companies and 4000 retail origins operating in China, and the export level of the Danish expression industry has festeringd its lucre by 11. 4%.Thus it is no doubt a adapted prison term for us to enter the Asian market for Danish personal manner companie. However, the Chinese whitethorn not be able to digest this sunrise(prenominal) mien so fast. Hong Kong is a good indicator though. If this style is competent for Hong Kong plenty, the products can be incited to the Mainland more than easily. After that, the promotion of our brand in China would be much more effective. More than that, Hong Kong is much more develop ed than the Mainland in terms of transportation. It would be easier to transport products to various places in Asia through Hong Kong. isolated from that, logistic costs can be minimized. The economical position of Hong Kong is some other point which stands out. Hong Kong is a renowned financial and calling city, and the policies of Hong Kong suit these characteristics. Noticing the economic freedom, low tax rates, stabilized currency and established law of Hong Kong, umpteen companies ar bequeathing to subscribe to their vexation thither. We could fill this as soundly. In addition, the economic situation fits our target. The annual GNP of Hong Kong is closely US$45000, which tells us that Hong Kong citizens are oecumenically rich, with a large acquire power.Since our target market mainly focuses on blue income clients, we believe that our brand can generate a large market in Hong Kong. unconnected from that, our brand excessively matches the taste of Hong Kong citi zens. As a metropolitan, the learning spend a penny ear of Hong Kong is rapid, and citizens can receive information directly. As a result, many citizens are old(prenominal) with work. They know how to mix and match and they notice good impertinent brands. This earns more and more fashion brands to enter Hong Kong.Recently, another Danish outstrip brand Bruuns Bazaar has had their business sector in Hong Kong be grounds of the market potential of Hong Kong. Currently, a number of citizens know what bohemian style is and they are interested in it. Having so few bohemian boutiques in Hong Kong, this would be a long opportunity for us to be the leader of this style in Hong Kong. Moreover, Hong Kong people generally equal dressing workadayly, and that is why the mere(a) cutting of H&M and Zara satisfies what they urgency. This can also be accomplished by us. The background liveliness we are using is popular in Hong Kong, too.Therefore, we are sure that we can satisfy Hong Kong peoples specialized taste. The last point is related to our founder, Keld Mikkelsen. forward founding daylight, he had studied Asian tailoring and culture for over a decade in Hong Kong. He is familiar with the characteristics of Hong Kong. If our brand is open in Hong Kong, it would be not except significant but also useful to develop a large business with Mikkelsens knowledge. To develop our brand as a global business, a start in Asia is essential. There are significant cities in Asia like Singapore, Bangkok and Tokyo.However, from the perspectives of frugality, physical location and social culture, Hong Kong is the best choice to countenance our brand globally. Starting our business in Hong Kong would bring us to a saucy and more advantageful chapter of DAY. Mission statement, aspirations, objectives Mission statement To great deal out bohemian style into Asia and to be the leader of bohemian style in Asia by providing mass appeal but creative and unmatched sel l offering superior value to guest. Through the inspirational key breast and iconic design, we are committed to offer up our customers with the ultimate creative design.Goals We devise about at making Hong Kong citizens become interested in our unique design with bohemian style, bear in mind that DAY is a well known brand name in Hong Kong and list leverage in our tell ons. In addition, we impart introduce our dental plate collection into Hong Kong market deep down a few years. Objectives Our objective is a 40% increase in affair in the number one half month, following by a 90% increase in transactions from the offshoot month of art to the sixth. In the first year, we ordain open a flagship breed. It is the first mistreat for our brand to enter Hong Kong market and to gather in a great profit. and then we go out open a branch storage each(prenominal) year. With our brisk non-transactional brand site already attracting 2000 visitors a day, we are tasked with in creasing this number, as well as growing our 14,000 database. We pack to ensure that most Hong Kong citizens senile 25-40 forget recognize our brand in quintette years. Outside Hong Kong, we pass on puzzle our self-named boutiques in ten other Asian cities within five years. SWOT analysis Strengths The first competitive advantage of our company is the father of inauguration retail gunstocks in abroad countries.We down got over 40 self-named boutiques all around Europe and 800 retailers in 25 different countries. We also have over 15 years visit of running our caudexs and maintaining our written report in the market. Secondly, our unique style, bohemian style, is rarely found in Hong Kong and this is in effect(p) for us to enter the market. Even if the style is similar, our target customer may be different as we focus on high income customers. This would ward off direct competition with those brands having similar style as ours. For instance, in the recent spring / summer, the sub-brand of i. , b+ab, has opened a line of bohemian style clothing. However, it would not become a great competitor of our brand receivable to the difference in outlay range and customer group. b+ab targets at a younger customer group (20+) while our brand targets at a maturer customer group (30+). In addition to that, the casual style would be easier accepted by this group of customer. Furthermore, our popularity in foreign area has built up a good image to Hong Kong. As the information flow of Hong Kong is rapid, some of the customers may already know our brand even we do not have any break ins in Hong Kong. apart(predicate) from that, our high-end product strategy has kept the quality say-so of our brand and we hold deuce fashion shows in Copenhagen fashion week every year in separate to increase our publicity. Lastly, the low inventory of each occurrence has led to lower carrying cost and would not tide up the capital flow. The small quantity of each desig n has also give rised a sense impression of scarcity. We can permit the customers differentiate themselves from the others with our design. Weaknesses unmatched of the weaknesses of our brand is the location of our employment factories.As they are remote away from Hong Kong, the running cycle will be slowed down, which is a serious problem for a fast fashion company. Moreover, the farthest-away-distribution centre will cause longer lead time and high transportation cost. In addition, as the assortment of our business concentrates mainly on one particularized type, itinerant style, if Hong Kong customers do not have interest in this style, possibly there will be no market in Hong Kong. What is more, as our brand is mainly for high class customers, the customer range is narrow, and so opening kitchen stove rememberings in Hong Kong can be quite risky.Unlike those fast fashion brands with medium price range, it is far more touchy for high class customers to have impulse pu rchasing. As buying high-priced clothes is only a hedonic need, customers may have to regain twice before buying the clothes, and their desire to buy the products may be lowered after mooting the price and the use of the clothes. Opportunities The opportunities of our brand include the market potential in Hong Kong. Since Hong Kong customers list to buy new clothes regularly, they are willing to accept and explode new things.Generally, they pleasing new brands to enter Hong Kong market. In addition, bohemian style is quite a new style to Hong Kong. Compared with the sporty and natural casual style which has already existed in Hong Kong, it is rare to have such a retailer come in selling bohemian style clothing only. The unique style may attract customers to make a visit or even make a leveraging in our throw in. Moreover, we notice that Nipponese has recently become interested in bohemian style, and quite a number of Hong Kong customers tend to follow Japanese fashion.Since Hong Kong customers today can get fashion information from different media like newspapers, television, radio, magazines, direct mail, Internet and so forth, with so many Japanese magazines reporting the in vogue(p) corrosion expressive style in their own country, which can be easily bought in Hong Kong, Hong Kong customers can access Japanese information and follow the trend easily. Threats Talking about the threats we may face, abstracted experience would be one of them. As this is our first time to open a store in an Asian country, opening a flagship store in Hong Kong would be rather experimental.Operating a store in Hong Kong may not be the same as operating our own local store. The second threat is the difficulty in finding a location for the flagship store in Hong Kong, which is a crowded place and in which the rent of a store is high. As the main purpose of opening the first store in Hong Kong is to promote our brand to the public and let Hong Kong customers fill about our design, the location of the store ought to have heavy trade of high class customers, for example, a fashion centre. However, the rent of a store in a fashion centre is constantly high imputable to the designated atmosphere and the erfect facilities. Besides, there are too many intertype competitions and so it can be difficult to enter and stay in the market. Although bohemian style is a new style to Hong Kong, there are many other fashion brands with different kinds of style with the same price range and customer group as ours. Economic recession of Hong Kong will be another threat. As the unemployment rate has been quite high, our target group may not accept the price. In 2008, Hong Kongs economy has clingen into recession for the first time in five years, and the territorys gross domestic product has contracted 0. % on a seasonal workerly adjusted basis, after a 1. 4% fall surrounded by April and June. In 2009, gibe to official records, Hong Kongs economy has left a year- long recession, recording a growth of 3. 3% in the second quarter ended in June. The figures, which were seasonally adjusted, were higher than forecast by economists. As a result, the government has increase its growth predictions for 2009. Even though the economy of Hong Kong is improving, concern subdued exists as the purchasing power of Hong Kong customers has decreased.Retail market strategies Retail format universe a multichannel retailer, we allow customers to make their purchase at our self-named boutique, pop-up store or on the Internet. Later on, in prepare to let people concern more about our brand, we will also run collection shops in Hong Kong. Besides, we plan to nominate a Chinese version on our website so as to make Chinese customers purchase even more convenient, and the products would be sent to the customers positions directly or they can take the products personally from our store. Target marketOur main target customers include high income Asian and European women and men who are fond of voguish and casual fashion and are aged 25 to 40. Their expense on clothing would be approximately $5,000 to $10,000 per month. Retail Mix Location For our first intensity store in Hong Kong, we would choose a fashion centre as our store location. Being a newly developed brand in Hong Kong, it is too risky for us to locate our first store in freestanding(a) sites, of import business district or main streets, where we are responsible for all the operation and promotion.It is also quite difficult to attract customers for their initial visit as our brand is not astray known by Hong Kong customers. Renting a store in a fashion centre, on the contrary, is much securer. Being controlled by the mall developer, car park facilities like outdoor(prenominal) signage, parking area, parking lot light and credentials are grantd in the shop centre. advertise and special events to attract consumers are also available, and operating costs can be shared with ot hers.Apart from that, shop centres can usually draw a large number of customers due to the wide range of product offerings, easy access, lower detestation rate, and last but not least the clean and contented shopping environment. Our ideal fashion centres include Elements in Kowloon and Landmark in Central. Being composed mainly of upscale apparel shops, boutiques, and gift shops carrying selected fashions or unique merchandise of high quality and price, the two fashion centres successfully attract a wide range of high income and fashion-conscious local customers and tourists.Other upscale apparel shops located there may be our competitors, but we would consider them as complementary shops as we are selling completely different types of clothes. We have our own unique style. For the most significant advantage of these two malls, we would say it is the convenience brought by the public transport as both Elements and Landmark are located very close to the MTR station. In such a sma ll city with such a dense world and so many buildings like Hong Kong, we understand that finding a store can be difficult and each foot of a store in a fashion centre can cost us a lot.Yet, we would keep paying attention to the arrangement and changes of our chosen fashion centres and properly transfer our cash flow and properties to ensure we are well-prepared for letting a store in Hong Kong. Merchandise assortment For our product categories, we aim at providing a deep assortment of simple and basic clothing. In each category, quite a number of styles would be provided in orderliness to satisfy the customers, and there will not be big differences between the products sold in Hong Kong and our original merchandise assortment. In order to meet our customers needs, we will provide a wide size of it range of clothing from XS to XL.A wide variety of colour will be provided, too. On the other hand, only womens and mens wear would be sold first. As it is quite rare for Hong Kong peopl e to buy furniture or something else in shops held by a fashion brand, we are panic-stricken that it may be risky if we introduce our home collection at the same time we launch our first store in Hong Kong. As for the decoration of our store, breaker points from our home collection will be utilize, and we will think about operating the line as well at a later stage if we notice that customers also show their interest in those items.Pricing The price range of our products is now high, and this can be also applied to Hong Kong because of the favourable economic condition of Hong Kong. The economic condition creates a lot of high income consumers to purchase goods of high prices. Therefore the adjustment of determine will not be large. Besides, the low inventory adds value of the products. As each kind of our products is only available in a circumscribed amount, higher price can even be achieved in Hong Kong.However, the price will be set lower in the first two months, about a 10 % off sale, in order to attract more consumers, who always love to purchase cheaper goods. Notice that our products in Hong Kong are sold at a lower price than the initial one, they would be gratifyd to make a purchase and our company can gain positive images. Eventually, our company can earn long-run profits. Generally, big sales will not occur, and this can be explained by our physical location. For example, one of our chosen locations Elements has a lot of specialty stores selling luxurious and pricy products.If we offer large implications, our products wouldbemuch cheaper than those of other boutiques and shops for high income consumers, and as a result we will not be favourable in this high price market competition. Another point is that when we have only one flagship store but without any outlet stores or neglect stores, steady pricing, instead of offering big sales such as 70% off, which can be offered in Denmark, would be more confiscate. Yet, seasonal discount is hus h acceptable. We can offer about 25% off sales at the end of the seasons. On the other hand, we offer high muckamuck systems.Inside our dignitary room, there are two types of products. One is our normal products sold at a 20% discount. Another is the unshared and hold in products available only in our VIP room and sold at a price about 15% higher than our normal products, aiming at showing the special identity of the VIP members. What is more, a free home decor style reusable bag would be given to each of our VIP members as a gift after his or her purchase. advance In order to bring more traffic to our store, we would like promote ourselves in three asp viperects, which are advertising, sales promotion and public relations. 1) AdvertisingWe would like to have institutional advertising to promote the reputation of our company by taking a serial of promotion photos which can form the style of our brand. The photos would express the restful and untenanted smelling of bohemian life-style. As Hong Kong people are generally nerve-wracking and busy, photos with reposeful and comfortable feeling would be lovely and conspicuous. On the other hand, newspapers, magazines, Internet, transit advertising and outdoor advertising would be our ideal advertising media. We would like to have one to two full page ad on newspapers and magazines.We would choose the to the south China Morning Post to be the first newspaper we have our advertisement on since it is one of the most famous English newspapers in Hong Kong and their target readers are similar to our target customers. As for magazines, Hong Kong fashion magazines like Jessica and Cosmopolitan would be our choices as quite a lot of our target customers would like reading these kinds of magazines. Moreover, we would add a Chinese version to our online shop and our advertising page on Facebook in order to attract and provide convenience to the Asian market.This kind of advertisement would be less dearly-won b ut more effective than the others as we have already set up the basic program. Furthermore, transit and outdoor advertising are two effective forms of advertising to attract traffic as most people can read the advertisement when they pass by. Our advertisement would be set up on the wall of the fashion centre where our store locates, and bus-body advertisement would also be our choice as buses would run around the central business district and let people know about our brand. 2) gross sales promotion In order to promote our brand, holding special events would be effective, too.For instance, we can have catwalk shows in our shop and exhibitions in different shopping malls. The exhibitions would show our new clothing of the attack season in the debunk area of the shopping malls, so as to provide opportunities for people to evaluate our products. Moreover, we would like to hold a seasonal discount before the coming of the next season. This can help clear the dead stock in the store effectively. Besides, we would like to set up a pop-up store for a month. The pop-up store would possibly look like a home and would be clipd in the style of our home collection, showing our comfortable and leisure bohemian style.This can let our customers view our products considerably. One of the most suitable locations for setting up our pop-up store is Festival Walk in Kowloon Tong as the visitors of Festival Walk are quite similar to our target customers. It is also easy to access and has an ideal exhibition area in the ticker of the mall. What is more, people who are attracted by our pop-up store can easily conk to our store as Festival Walk and one of our chosen locations Elements are quite nearby. Moreover, we would set up a VIP system. When customers shop for a certain amount of money, they can join our VIP.VIP members of our store can enter our VIP room and make their purchase freely and comfortably with a 10% discount. In addition to that, each of them can get a free home decor style reusable bag as a gift for packing his or her goods. This can please the customers with an exquisite packing and also help us promote our home collection line. Apart from that, letters would be sent to inform the customers of our latest news and products, and well-designed separate would also be sent on their birthold age and at some special festivals, aiming at maintaining the firm connection between our customers and our brand. ) globe relations As for the public relations, we would donate parts of our profits to bolshie Cross as our company has joined the rose-cheeked Cross Club. This can help improve our image and more importantly support kind-hearted foundations. For instance, we can donate 5% income of a set of product to Red Cross. We can also hold some events from which benefits would be donated to Red Cross. One example is that when a customer donates his or her old pair of jeans, he or she can get a 15% off discount when he or she buys a new pair of jeans from our store, and the old jeans gathered would be donate to Red Cross.Customer portion In order to increase the brand loyalty of our currently exist customers and to encourage them to make their next visit, customer service is an integral part to operate our brand. As customers trust can be destroyed at once by a major service problem, we would like to avoid this by providing give way policies, pre-order service, delivery service, and more importantly, strengthening our personal service. 1) Personal service We believe in the friendly face of retailing. Our highly professional, responsible and trustworthy rung would dotingly greet our customers with courtesy.They are good at answering queries and solve problems, too. Besides, they are able to offer reassurance whenever it is needed, turn complainants into brand champions, and more importantly, actively offer assistance in selecting fashion merchandise. For example, they cross-sell related products, follow up abandoned c arts, track order progress, keep a trained midpoint out for suspicious activities, and provide weekly activity reports. We perform promises to customers and the period of trendyapparels with different colors for mix and match. 2) Return policies We offer product exchange and return policies and money back guarantees.Refunds or gift cards would also be given to customers if they change their mind in discover of their purchase, as long as the items are returned within 2 days of purchase with the original receipt, original tags and original bags attached. Gift cards, sale items and samples are excluded from this policy. Customers may choose the refund by exchange to bonus point for next time purchase. 3) Pre-order Apart from return policies, pre-order service is also provided. Before making purchase, customers can take notice on our leaflet showing detailed information of each product.As they may not be able to find a suitable size of clothing for themselves, they can pre-order a sp ecific size of clothing. Pre-order items will be arrived within two to three weeks, and customers are welcome to settle the payment within one day after placing an order. We will arrange the reservation for our customers as curtly as possible, and inform customers by email before shipping and once the pre-order has been arrived at Hong Kong. 4) Delivery In order to encourage customers to buy and to provide them with convenience, free delivery service is offered on orders $5000 or over.The delivery will be made the next day after the customers settle the payment. retentivity design and discover Similar to our local store in Denmark, simple and warm tone with yellow lighting would be the main layout of our flagship store in Hong Kong in order to provide customers with warm feeling. The display windowpane would be plain in colour and our latest design would be shown there. In order to provide customers with home feeling, clothes racks instead of dummies would be used. For instance, a whole set of clothing can be displayed with a big whiteboard card as the background, and with the models face existence drawn on the card.Inside our store, a VIP room exclusive for our VIP members would be built. We plan to set up the room on the second floor of the store and there would be luxurious and comfortable sofas for customer. Furniture from our home collection will possibly used to decorate the room, aiming at promoting our home collection products. Relaxing and slow background unison will be used in our store. As for the wallpaper of our store, unobvious floral print will be chosen as it is widely used in home decoration. In short, we will follow the general style of Europes housing as our store layout. Roberto Cavalli our existing competitor Type of products clothes, accessories, eyewear, shoes, jewels, perfumes, watches, underclothes, bags Target Market high income group mall age -25-40 years old Style The main color is the series of reason tone color, blue, bla ck and white. The exaggerate pattern are always used in their design. l retail merchant distribution channels Boutiques (2067-2069,IFC Mall, Central+852 22347621) online store Mission To provide women with timelessly striking pieces that straightter the female form. Types of products Mainly clothes, accessories, eyewear, shoes, jewels, perfumes, watches, underwear and bags are sold. Style The main color of the series is earth tone color, blue, black and white, and exaggerate patterns are always used in their design. Retailer format Both boutiques and online shops are available. Target market High income customers aged 25 to 40 are their main target group. Pricing to the highest degree products are sold at a high price and VIP is offered. VIP can enjoy special discounts, fashion shows and parties organized by Roberto Cavalli. Store Display The store display of Roberto Cavalli is clean, modern and simple. White is usually used in the store color, while the lighting is direct and white.With mannequins standing behind the window, the layout is no different from many boutiques. Promotion As a worldwide famous brand, Roberto Cavalli puts a large amount of effort on promotion. Each season, campaigns are shot and put in large billboards exterior specialty centers. These campaigns are also posted on famous fashion magazines like Elle and Vogue. Besides, under publicity, Elle often reports news of Roberto Cavalli. The target customers of Roberto Cavalli are goodly women, therefore they often organize big shows and welcoming celebrities stand on red carpets, and generate promotion with publicity.What is more, Roberto Cavalli had a crossover with HM to organize campaigns in 2007. Customer Service Generally, the service approach of Roberto Cavalli is expressive. The faculty care about customers choice of clothing. They also offer the best size of clothing for the customers. Besides, Roberto Cavalli provides customers with care service, allowing customers to a sk questions about their shopping experience by e-mail. Type of products clothes, accessories, eyewear, shoes, jewels, perfumes, watches, underwear, bags Target Market high income group middle age -25-40 years old StyleThe main color is the series of earth tone color, blue, black and white. The exaggerate pattern are always used in their design. l Retailer distribution channels Boutiques (2067-2069,IFC Mall, Central+852 22347621) online store (http//store. robertocavalli. com/navigation. asp? tskay Comparison with Roberto Cavalli The style between DAY and Roberto Cavalli is slightly different. However, as both are high-end fashion brands, some strategies are similar. For example, pricing, location and customer service strategies are relatively standard aiming at attracting the same kind of customers. Yet, our vehemence is mainly n merchandise assortment, promotion and store display to create sustainable differential advantages. In terms of the style of merchandise, DAY is presenti ng its specific style. As the wild, sexy style is quite common in the Hong Kong market, Roberto Cavalli can hardly provide a unique image for customers. On the contrary, the bohemian style of DAY cannot be easily found in Hong Kong, oddly the high-end bohemian fashion items. Therefore, it is quite hard to copy the style of DAY, and this can definitely attract a certain amount of customers. In addition, DAYs products are more suitable for the Hong Kong citizens.Although Roberto Cavalli is also selling expensive clothing with earth tone colour, the style is more dramatic and exaggerated. The dramatic style had once been fashionable in Hong Kong in the 80s, but this trend is now fading. Hong Kong people are going back to basic, simple and relaxing clothing style. As DAY is doing the mixing of Western and Eastern styles, our products do not contrast a lot, but instead have a harmonic look. The style DAY runs is the style Hong Kong people currently want and it would last for a period of time. This creates an advantage in selling the appropriate products to the right market.As for the promotion strategy, Roberto Cavalli is very good at promoting its brand, but we have a different approach that can create a specific image of DAY. The campaigns of Roberto Cavalli are international, sexy and passionate. Yet, to develop in Asia countries, a mild advertising package would be more approachable to the customers. Considering the stressful lifestyle of Hong Kong people, the promotional photos of DAY Hong Kong express leisure bohemian lifestyle to comfort the customers. What is more, Day offers a Chinese version online shop, facilitating more Chinese consumers and Asian tourists to purchase our products.Although DAYs target market is high income consumers, using the close and considerate promotion strategy can help us create a different image of our high-end products, and differentiate from other high-end brands like Roberto Cavalli. Talking about the store display, DAY can have a more appealing store display. Roberto Cavallis store display is just too simple, just like many other specialty stores. However, Day is presenting a home feeling store display. Using warm lighting and floral-printed wallpaper to comfort our customers, the environment we provide is more attractive than Roberto Cavalli does.In fact, DAY is not simply selling fashion merchandises, it is selling lifestyle. The store display and the promotion strategy are to create relaxing bohemian lifestyle to the customers. However, Roberto Cavalli is just presenting luxurious clothing and does not give a strong impact to the customers. As a matter of fact, all kinds of lifestyle are related to fashion as trend does view lifestyle. To conclude, it is more appropriate to say that DAY is a high-end brand with our own personality, but not only a luxurious brand. Future prospects We can foresee that DAY can achieve a great success in Hong Kong.Noticing that Scandinavian fashion has been introduced to Hong Kong in recent years, and many Hong Kong citizens are quite fond of this kind of fashion, we believe that Hong Kong has a large market potential for DAY, and this potential can last for a long time. eyepatch H&M is currently the leader of Scandinavian fashion for the general public, we trust that DAY can be the leader for the high income group. In the future, we would have the following goals and objectives, in an attempt to further consolidate our business in Hong Kong. Our first goal is to introduce DAYs lifestyle to Hong Kong citizens.Consumers purchase products only if the brand is highly recognized. To achieve this, the lifestyle of DAY should be introduced further. The simplistic lifestyle we present is what Hong Kong people are face for. Being busy and stressful all the time, they do need a city melt. The campaigns we are currently doing can show what city escape is about. Therefore, promoting this point can advance the sales of DAY. Moreover, we would like to int roduce our home collection to the customers within a few years so as to earn more profits and complete the image of DAY as a brand.To facilitate the development of our home collection, our store would mainly be plain in colour and decorated with products from our home collection. Home decor style gifts would also be given in order to provide customers with a comfortable and relaxing home feeling of DAY. Another goal is to enlarge our business by opening more shops. Our plan is to open a branch store in Hong Kong each year. Another objective of this goal is to develop our business into Asian countries. As globalization continues and fake happens globally, we cannot focus on one location only.Being one of the fashion centres in Asia, we believe that Hong Kong can influence other Asian cities. From the starting signal point Hong Kong, the leader of DAY Asia, we will have our retail shops in ten other Asian cities within five years, to achieve DAY as a global brand. We hope that DAY c an create bigger and bigger business. As a result, we propose that DAY should have its business Hong Kong. We hope the proposal can help continue the DAY story. Reference www. day. dk/ http//us. fashionmag. com/ http//www. tifdb. com/ www. wikepedia. org/ http//www. modeshanghai. net/Fourthly, our high-end product strategy has kept the quality assurance of our brand. Fifthly, we have organized fashion shows regularly in order to increase our publicity. We hold two fashion shows in Copenhagen fashion week every year, spring/summer and fall winter. Sixthly, the low inventory of each item has led to lower carrying cost and would not tide up cash flow. The small quantity of each design has created a sense of scarcity. We can let the customers to differentiate themselves from the others with our design. Our aim is to carry out everyday contemporary glamor_____ WeaknessOne of the weaknesses of our brand is the location of our production factories. As it is far away from Hong Kong, the pla ce we shot, it will slow down the running cycle, which is a serious problem of fast fashion industry. Moreover, the far-away-distribution centre will cause longer lead time. Secondly, as the assortment of our business has concentrated in one specific type(i. e Bohemian style), if Hong Kong customers do not have interest in this style, there will be no market in Hong Kong. Thirdly, as the brand is for high class customers, the customer range is narrow, so there will be risks on opening chain stores.Unlike the fast fashion brand which has medium price range, it is far more difficult for high-class customer to have impulse purchasing. As buying high priced clothes is only a hedonic need, customers will have to think twice before buying the clothes. The customer will be less desire to buy the product after considering the price and the need of the clothes. * Factories set in foreign countries * - far away in Hong Kong, shipment and transportation cost is high * - Slow down the running c ycle (fast fashion) * -Long lead time (distribution centre) assortment concentrate in one specific type * - if Hong Kong customers do not accept/ favor on this style, there will be no market in Hong Kong. * As the brand is for high class customers, the customer range is narrow, so there will be risks on opening chain store. * Opportunities The opportunities of the brand include the market potential in Hong Kong, as Hong Kong customers tends to buy new clothes regularly, they are willing to accept and explode new things. They welcome new brand to enter Hong Kong market. Secondly, Bohemian style is a new style to Hong Kong.Compared with the sporty and normal casual style which have already existed in Hong Kong, there is rare to have such a retailer store selling Bohemian style clothing only. The unique style will interest the customers to make a visit or even a purchase in our store. Thirdly, as Japanese started the interest in Bohemian style recently, Hong Kong customers tends to fol low the Japanese style. Nowadays Hong Kong customers can get the fashion information from different media like newspaper, television, radio, magazines, direct mail and Internet, etc.There are many Japanese magazine reporting the latest wearing trend in their own country, and these magazine can be easily bought in Hong Kong. In other words, Hong Kong can easily access the Japanese information and follow the trend. Threats Talking about the threats which would be faced, lacking experience will be one of them. This is our first time to open a store in Asian country so the flat ship store in Hong Kong would be rather experimental. The method and operation of a store may have slightly different compared with our own local store.The second threat is the difficulties in finding a location for the flat ship store in Hong Kong. Hong Kong is a crowded place and the rent of a store is high. As the main purpose of opening the first store in Hong Kong is to promote our brand to the public and le t Hong Kong customers concern about our design, the location of the store ought to have a heavy traffic of high-class customers, for example, fashion centre. However, the rent of fashion centre is always high due to the designated atmosphere and the perfect facilities. Thirdly, there are too many intertype competitions so it is difficult to enter and stay in the market.Though Bohemian style is a new style to Hong Kong, there are still different style of the brand appear in Hong Kong, In short, there are many fashion brand with many kinds of style tally to the same price range and customer group. Economic recession of Hong Kong will be another threat, as the unemployment rate is high, our target group may not accept the price. In 2008, Hong Kongs economy has fallen into recession for the first time in five years amid a global economic slowdown the third quarter, the territorys gross domestic product contracted 0. 5% on a seasonally adjusted basis, after a 1. 4% fall between April an d June.The governments economist, Helen Chan, said domestic demand faltered significantly in October, while exports fell to the lowest level since 2002. Whats more, in 2009, according to official records, Hong Kongs economy has left a year-long recession, recording a growth of 3. 3% in the second quarter ended in June. The figures, which were seasonally adjusted, were higher than forecast by economists. As a result, the government has increased its growth predictions for 2009. Though theres improvement in the economy of Hong Kong, concern is still existed as the purchasing power of Hong Kong customers is decreased.