Wednesday, May 15, 2019

Is consumer privacy a bigger issue in the online world or offline Assignment

Is consumer privacy a bigger payoff in the online world or offline world Why - Assignment ExampleEfficient privacy policies in the internet make access to information about any products a lengthy process. It discourages advances that are antiphonal to consumer needs because it limits consumers access to online content (Awad and Krishnan, 2006). For that reason, marketers see reduced the privacy levels for them to better market their products, a agentive role that is hazardous to consumers.In the offline world, consumer information is about purchases and subscriptions, and payment habits, which are sold to marketing firms for target ad purposes. Presently, it is interweaved with the online world since the information collected finds its way online (Roberts and Zahay, 2012). However, consumers often have no option because the collection of information is done unwillingly, for instance, through remittances.The damage done by the loss of consumer privacy is immeasurable and often i rreversible. Companies have taken little measure to try to control the loss of privacy. In fact, they participate in the overlap of consumer information largely for commercial advantage. Online and offline consumer privacy must be addressed concurrently to be relevant owing to their

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