Fast food restaurant Essay Example for Free

Fast pabulum restaurant EssayIntroduction Fast viands is genuinely common in Hong Kong. We can find at least one libertine- intellectual nourishment restaurant nearby. McDonald, KFC, Burger King, double Os, Cafe de Carol can be prove every(prenominal)where in Hong Kong. Fast fodder means that the victuals can be prep ard and served very quickly. It can save us time and is convenient. picpicpic The address of this report is to investigate loyal aliment kitchen-gardening in Hong Kong nowa daylights. Firstly, trend of tight nourishment culture in Hong Kong would be given in commit to get further chthonianstanding of tight f atomic number 18. Secondly, negative impacts of fast solid aliment would be discussed. Thirdly, despite the position that Hong Kong people are more(prenominal) aware of their health, fast solid food restaurants drive emerged. Lastly, comparison betwixt fast food shops and fast- serve shops would be mentioned to find out how these two typ es of shops affect customers fiber of catering. Mr. Victor Chan, the Managing Director of the soprano Os, Hong Kong franchise, was interviewed to find out the answer. Current situation picFig. 1 Top 10 Global Markets for hebdomadal Fast intellectual nourishment. jibe to the survey from ACNielsen (Refer to figure1), Hong Kong has the mettlesomeest per centage of eating fast food in the world, with 61 per cent of people eating fast food at least once a week. The survey was conducted in October 2004 over the internet in 28 countries and regions across the Asia-Pacific, Europe and the US. It showed that more and more people are obsessed with fast food. Nine per cent of Hong Kong people visited fast-food restaurants at least once a day 86 per cent of people visited at least doubly a month.In the first nightclub months of this 2004, Hong Kong people visited fast-food restaurants on average seven times a month and spent $ 160. The survey revealed fast food has become a part of Hong Kong peoples lives. Hong Kong people are in fast pace of life. People have less time to eat and are busy to work. It makes fast food become more and more popular because it is convenient and comfortable. It replaces the position of traditional restaurants and these fast food shops have dominated our society gradually.Negative impacts of traditional fast food There are thousands of fast food shops in Hong Kong. They have totally variety showd eating habit and daily life of Hong Kong people. Albeit fast food is luscious and tasty, it brings several health problems. Fast food contains lots of fats and high calories. For example, McDonalds deliver the goodss a Big Mac, immense fries and a large Coca-Cola drink which have 1430 calories. In fact, 2000 calories is the maximum amount a individual needs in each day.Big Macs in Hong Kong contains more fat and cholesterol than those in the world. According to nutritional information on the companys website, each Hong Kong burger weighed 5 60 calories but 80 calories is more than Australia, 67 calories more than Britain and 60 calories more than the Middle East. Obviously, fast food leads to obesity and diabetes, and increases the risk of heart disease and high alliance pres certainly. Apparently, fast food contains high calories and lack in nutrition. Fast food is non proper repast that people can eat every day.Besides this, facing the influence of plentitude media and the trend in Hong Kong, slim body figures are encouraged. Therefore, Hong Kong people realize the importance of health. They are lede to eat muscular food with scurvy calories and fats. In ready to meet the demand of healthy and higher nutritional food from Hong Kong people, fast food shops start to provide healthy food to customers. For example, McDonalds try to give more filling to customers by providing healthier food, likes unspoilt salad and low fat yogurt.Fast food culture in Hong Kong has changed. Emergence of Fast-service food shops i n Hong Kong Interview with Triple Os White Spot Because of the nurture in spiritedness standard and change in eating habits of Hong Kong customers, traditional fast food shops, such as McDonalds and KFC, can no longer meet the demands of customers. The emergence of a brand unsanded type of catering choice fast-service food shops, introduces a new dine experience to Hong Kong customers, thus, bringing a positive and striking impact to the catering industry.One of the most successful fast-service food shops in Hong Kong is Triple Os White Spot, which was founded in Vancouver, British Columbia in 1928, best fill inn for its hamburgers In 2003, Triple Os expanded its business to Hong Kong, setting up the first shop in the Great food hall in the basement of Pacific Place, Admiralty. Until 2010, on that point are already 5 Triple Os established throughout Hong Kong, in which the franchises each record more than twice as many sales as the average location in BC.In order to know mo re about fast-service food shops, an interview has been conducted with the managing director of the Triple Os, Hong Kong franchise, Mr. Victor Chan. pic pic Triple Os White Spot aims to provide high quality, home-made and healthy fast food and family-friendly services to take a shit a new kind of dining experience to customers. According to Mr. Chan, Triple Os in Hong Kong have to follow strictly the menu and ingredients set by the Canadian headquarter to ensure its high food quality.For instance, unlike traditional fast food shops that only when focus in lowering their end product cost, Triple Os milkshakes are made of fresh milk and premium ice-cream. Burger beef is from Australia, delivered fresh to Triple Os in Hong Kong, not frozen. Mr. Chan added that Triple Os menu pass on not change in order to suit the appetite of Hong Kong customers, therefore closureing in a exceptional choices of food in their menu compared to other fast food shops. In order to provide saucily m ade burgers, it usually takes up to 5 to complete a whole meal set.That is why customer-friendly service is provided in Triple Os. Instead of self-help service in traditional fast food shops, waiters will deliver meals to customers in individual, offering customers efficient dining services. Besides that, because of the insistence of high quality ingredients, equipment casualty of food is again higher than that of fast food shops. Yet, it does not affect customers choice of catering since they are now enjoying a higher living standard, willing to spend more for the relapse of good food and nice service.Triple Os success is also a result of change in eating habits and perceptions of Hong Kong customers. The idea of thin is in is widely spread by the mass media, people are getting more conscious about their physique and health, leading to the rise of a new kind of eating habit healthy eating. Believing that traditional fast food shops only proviso of deep-fried food, customers te nd to look for healthy, yet, delicious fast food for substitution. Triple Os hit the exact demand of customers. Food in Triple Os is generally low in fat and that no preservatives and artificial flavours are added in.Vegetarian burgers and lots of vegetables are included in every meal set in order for customers to achieve a balance diet, said Mr. Chan, healthy cookery methods are also used, such as roasting and grilling of burger beef and chicken stripes with polished olive oil rather than deep-frying. Fries with potato skins are again intended to provide dietetical fibre for better digestion of customers. Customers are free to choose according to their personal preference, having a custom-made burger in any way they want, like whether to add in any dressing in their burgers.Another special feature of Triple Os is that there is no advertisement about it at all. We rather spend our money in purchasing high quality ingredients than wasting them on advertising. We believe that wit h our food and service, reputation can be build up in no time. Once again, we prove ourselves justly said Mr. Chan. Marketing is clearly not the major concern of Triple Os. From the fast food shops point of view, we (fast-service food shops) have become a huge competitor to the traditional fast-service shops. Like McDonalds, they are, in fact, following our way in preparing food and provision of service.However, since there is vast difference between us and traditional fast food shops, we dont treat them as a direct competitor. Our aim is not only to provide fast food to customers, but a new dining experience, which makes us unique in the catering industry. Mr. Chan concluded by the end of the interview. Comparison between Fast food shops and Fast-service food shops Fast food shops have always been one of the dominating choices of catering. Yet, in recent years, there are a definite increasing number of fast-service food shops in Hong Kong, which result in an big competition bet ween the two.In the following table, we use the example of McDonalds (fast food shops) and Triple Os (fast-service food shops) to show the major differences between fast food shops and fast-service food shops, which affect customers choice of catering. pic pic Differences Fast food shops (McDonalds) Fast-service food shops (Triple Os) Quality of food Low High Ingredients used character of low quality ingredients to cut off production costStrictly follow the Canadian headquarters use of high e. g. quality ingredients e. g. milkshakes milk, water, and milk milkshakes fresh milk and premium powder ice-cream burger meat electronic organ meat mixed with Burger meat Australian imported, bread crumbs and onion pure beef Method of formulation Deep-frying Grilling and Roasting Health consciousness Less More - lack of vegetables and fruits in the menu - comprehension of vegetarian food choices - unhealthy cooking method used - healthier cooking methods used Flexibili ty of consistent food Standardized food Immediate, Custom-made e.g. - Burgers are pre-made for purchase, which follow a - Customers may add in more vegetables in their burgers or uniform standard. choose not to add any dressings at all. Food choices Wide variety Limited as it must follow the menu of their headquarters in - Burgers, fries, ice-cream, divergent types of Canada fried-food, soft drinks, pies - burgers, fries, onion rings, chicken stripes, milkshakes Characteristics Fast, convenient High quality of food, brand new type of dining experience No.of shops in HK More Less Cost Low High due to the high quality of ingredients used Services Less More - provides only ordering services in the cashier - provides not only ordering and packing up services, but also delivery of meals to customers like restaurants Advertisements More no(prenominal) - wide coverage via the mass media (e. g. TV ads, the - building up reputation by customers word of sassing In ternet, newspaper) - money used in quality ingredients rather than in advertisements From the above comparison, we can see that fast-service food shops introduces a brand new kind of catering experience to Hong Kong by providing high quality of food and efficient, customer-friendly services. As customers are macrocosm more health conscious, fast-service food shops seem to have hit the market, drafting enormous attention from customers of other types of catering choices, especially those of fast-food shops. Customers also enjoyed the idea of immediate and custom-made. Customers are able to order in according with their preferences.Burgers are freshly made with A-grade ingredients immediately upon order, which freshness of food can be completely guaranteed. Together with the efficient and friendly service provided, fast-service food shops seem to pull through and satisfy the demands of picky customers. The success of a few fast-service shops in Hong Kong is inevitably bringing i n a competitor to traditional fast-food shops. Conclusion In the past two decades, Hong Kong has inevitably been an international city under the great influence of fast food culture.As the only demand for food is efficiency, the mere provision of fast and convenient food could already satisfy the demands of most customers. Yet, with the improvement in economic level, living standard and change in eating habits of customers, fast food shop could no longer provide them with what they want. Customers are more willing to enjoy quality and healthy food and nice service when dining, thereby, leading to the introduction of fast-service food shops to Hong Kong.Fast-service food shops bring in huge impacts and brand new ideas to the fast food world. Not only efficiency, quality of food, provision of service and health consciousness should be brought into considerations in order to fulfill the demands of customers. The emergence of fast-service food shops provides a new choice of catering for customers, which leads to intense competition between fast food shops and them. Competition between the two definitely brings positive impacts to the catering industry.Traditional fast food shops seem to realize their shortcomings and need of change, now even McDonalds follow the way of fast-service food shops by providing immediate-made burgers instead of pre-made ones. Because of the vast difference between fast food shops and fast-service food shops, it is difficult to specify at this stage that which one of them can dominate the fast food industry. The only thing for sure is that customers are, always and forever, the winner in this match, having to enjoy the great foodReference OWikipedia OOfficial homepage of Triple Os Hong Kong OSouth china Morning Post OHong Kong Yahoo OACNielsen OHKUSPACE pic pic pic Vocabulary Sheet Fast Food Culture Word (parts of speech) significance Dietician (n) a person who is an expert in nutrition or dietetics Fast-food addict (n) a person wh o is addicted to fast-food Americanization (n) assimilate to the customs and institutions of the U. S. Delicacies (n) something delightful or pleasing, esp.a choice food considered with regard to its rarity, preciousness Sedentary (adj) characterized by or requiring a sitting posture Coronary (adj) of or pertaining to the human heart, with evaluate to health Superficial (adj) shallow not profound or thorough Standardize (v) to bring to or make of an established standard size, weight, quality, strength Unpalatable (adj) not palatable unpleasant to the taste claim (n) the right or license granted by a company to an individual or gathering to market its products or services in a specific territory Variant (adj) tending to change or alter exhibiting variety or diversity Proliferate (v) to increase in number or spread rapidly and often excessively prominent (adj) standing out so as to be seen easily conspicuous particularly noticeable Prevalent (n) widespread of wi de extent or occurrence in general use or acceptance Ubiquity (n) the state or capacity of being everywhere, esp. at the same time Detrimental (adj) causing detriment damaging harmful Umpteen (adj) innumerous many Flavor-enhancing (adj) enhancing the flavor of food Paramount (adj) chief in importance or impact commanding preeminent Consumer-friendliness (n) products of non-harmful elements to consumers