Is Jaws a Horror Movie? Essay example -- Film Review

Is Jaws a Horror Movie? First, I will intend to take you on a brief journey through the horror genre and the conventions that have been associated. Second I will show you how these conventions are used in the film Jaws. Let’s take a closer look at the history of the horror genre. To get started we are going to start with the first era or as it’s called the silent era. This era was based on monsters such as Frankenstein (1910), Dracula (1912) and The Hunchback of Notre Dame (1923). The horror was all about the make up and the clever use of lighting, to add thrills. The first conventions were that we see are the ‘revealing of the monsters’ and the use of ‘isolated houses’ where the monsters are based. This left audiences feeling panicky. These films had to rely on the music, yet they still lack the big horror genre fear factor. Through the talkies little changed, they still had the monsters, the same monsters, the same storylines, but the Atomic Phase of the 1950s soon had a impact. Sci-fi and hammer movies took centre stage, Godzilla (1954) and The Blob (1958) box office hits. From here we moved on to the witchcraft and the undead such Peeping Tom (1960) and The Night of Dead () . New films brought with them new conventions. Zombie films trapped the audience, claustrophobic attack scenes when the zombies came closer towards the camera. Horror finally became horror with the slasher movie era. They became realistic but also they became more stylised. Based on a real life tragic such as, Texas Chainsaw Massacre (1974), Halloween (1978) and Nightmare on Elm Street (1984) screens where awash with blood. This is where we see male psycho, the unwilling hero and teenage trouble. There are also soul survivors that carry the seque... ...horror so it is a bit of both but compared to the horrors that we have now with all the blood and gore special effects that make it better and the 3d its nothing like the horror’s today. Compared to the final destination 3D jaws is not even scary because of the 3D it makes it better with the way that if someone has an axe or something chucked at them it comes out of the screen at you and it comes towards you therefore you think it’s going to hit you which makes you get scared and it makes the film more jumpy so there for I don’t think jaws is a horror even if it was in its time compared to now day films I say it is a thriller. My opinion is that Spielberg is still in his twenties when he made this film, this shows his talent for creating suspense, delivering shocks and defusing situations through humour and this shows he is building up to a great climax.

Environmental Justice and Sustainability Essay

Alex Steffen and Sarah Rich, executive editors of the bright green environmentalist online magazine WorldChanging recently observed that while environmental movements have focused primarily on confronting the ecological injustices that have become a historical trademark of industrialization, it has made little of a name for itself in addressing the social injustice that is also a part of environmental degradation. (Steffen & Rich, 2007) Steffen and Rich remark, â€Å"the environmental movement has grown and become known (at least early on) more for its vehement advocacy for whales and rainforests than for disenfranchised citizens† noting that the latter is generally regarded as a concern of other movements related to social justice and civil rights. However, they note that it has become increasingly apparent that social injustice and environmental degradation are inextricably related to one another. (Steffen & Rich, 2007) While many cities have begun to embrace the concept of sustainability into their policies, few have taken environmental justice into account. Van Jones neatly summarized the issue of environmental justice when he declared at last year’s Green Festival in Chicago, â€Å"Who are we going to take with us, and who are we going to leave behind? † Jones concern was that the environmental movement is divided between the rich and the poor. (Anderson, 2007) As such, any definition of sustainability must take the social dimensions of environmental damage into account, for the degradation of the environment is in fact, a civil injustice. Sustainability must embrace environmental justice by letting â€Å"environment† stand not just for concerns over resources, pollution and biodiversity but concerns over equitable distribution of resources, human health and racial equality. (Steffen & Rich, 2007) The city of San Francisco has embraced the United Nations definition of sustainability and has conclusively inferred that sustainability means social equity as much as it does environmental responsibility. However, it is also rather vague about what social equitability means. (Magilavy, 2008) Sustainability policies should declare that improvements and protection of environmental welfare should be applied without discrimination. They should declare that resources are distributed equally and access to justice over environmental matters should be available to all, and that participation and decision making should be not limited to an exclusive demographic class or ethnicity. Likewise, environmental injustices such as the systemically inequitable distribution of wealth, the discriminatory improvement of environment, or the denial of access to information and participation in decision making in environmental-related policies should be covered by sustainability policies. As such, if the heart of sustainability’s definition is concern for the ecosystem and life within it, then it also includes the human beings who are part of it as well. The goal of sustainability should then be the achievement of the longevity of human and planet welfare, rather than just environmental protectionism by another name. The Global Footprint Network defines ‘ecological debt’ as the sum of all deficits in the biocapacity of the planet, and asserts that humanity’s demands on the planet is continuously exceeding that biocapacity. As such, the Network contends that we are in a state of overshoot, placing greater demands on nature than can it regenerate. (Global Footprint Network, 2008) This concept is crucial to the conception of environmental justice. Sustainability metrician Mathis Wackernagel (co-founder of The Global Footprint Network) has theorized that an equitable distribution of planetary capital would mean that our ‘fair share’ would have to be limited in addition to being sustainable. As such, Alex Steffen argues that the essence of sustainability is using the planet’s resource capital to create investments such that the same capital exists for future generations, anything else is unjust. (Steffen, 2006) Ecological democracy is an important means of achieving sustainability and environmental justice. To ensure that the environmental welfare of all individuals, regardless of race, class or gender is accounted for and that it is not done at the expense of planetary capital and the environmental welfare of future generations, decisions must be made that are free from the influence of the economic elite, racial factions, political forces and other special interests. In other words, the decisions to be made about the future of the environment must be done democratically to ensure that all have a say in the control of their local environment. Sustainability begins with environmental justice, which in turn is possible only with ecological democracy. The only alternative to such a form of environmentalism is a continuing perpetuation of inegalitarian systems, where we save the planet not for future generations, not for our fellow men, but for ourselves. REFERENCES Anderson, D. (2007, April 22) Dispatch from Greenfest Chicago: Van Jones on Green Collar Jobs and Our Shared Future, Part 1. Retrieved April 1, 2008 from http://davidanderson. greenoptions. com/2007/04/22/dispatch-from-greenfest-chicago-van-jones-on-green-collar-jobs-and-our-shared-future-part-i/ Global Footprint Network. Glossary. Retrieved April 1, 2008 from http://www. footprintnetwork. org/gfn_sub. php? content=glossary Magilavy, B. (2008) Sustainability Plan. Retrieved April 1, 2008 from http://sustainable-city. org/Plan/Intro/intro. htm Steffen, A. & Rich, S. (2007, May 28) Principle 17: Environmental Justice. Worldchanging. Retrieved April 1, 2008 from http://www. worldchanging. com/archives/006778. html Steffen, A. (Ed. ) (2006) Worldchanging: A User’s Guide for the 21st Century. New York: Abrams, Inc.

Physical Development and Health in Middle Childhood

Physical Development and Health in Middle Childhood Rosibel CastroPhysical Development in Middle Childhood The hidden changes in children's bodies that enable the movements so familiar to us-riding bikes, climbing, jumping, skipping (p.289). Between the ages of 6 and 12, children grow 2 to 3 inches and add about 6 pounds each year. Girls age range are head of boys. Girls also have more body fat and less muscle tissue than boys (p.290). Bones mature in such a regular and predictable way that physicians use bone age as the best single measure of a child's physical maturation. The process of bone development gives us a powerful argument in favor of increased exercise or physical activity for children. The endocrine system strongly influences physical growth and development. During the middle school years, the glands of the endocrine system change gradually in ways to prepare the body for the momentous changes that will occur during sexual maturation, or puberty. A muscle mass increases in middle childhood, so does strength. Boys and girls differ in strength in two ways:Boys outperform girls on measures of strength, including tasks that involve using the muscles to apply pressure to a device used to measure muscle force.The ratio of strength to body size is greater amongst boys, thus boys require less effort to move their bodies through space than girls do. Both boys and girls become stronger during middle childhood.Children's capacity for extended physical activity (stamina) rises steeply across the middle childhood years as well. (Gabbard,2008). If we observe children at the playgrounds, we will notice that preschoolers display short bursts of physical activity followed by periods of rest. Changes in stamina are linked to growth of the heart and lungs, which is evident during later years of middle childhood. These changes enable children bodies to take in more oxygen and to distribute it throughout the body more efficiently. Two major growth spurts happen in the brain during middle childhood. (Spreen, Risser, ; Edgell, 1995). In most healthy children, the first takes place between the ages 6 and 8, the second between the ages 10 and 12. Both spurts involve development of new synapses as well as increase in the thickness of the cortex. Some of the first motor skills infants use are eye movements, and slowly this expands to movement of the arms, legs, and hands (even though they're uncoordinated). Eventually, the child begins crawling and walking. Gross motor skills involve activities like rolling over, sitting up, crawling, and walking. These allow the child to gain new perspectives from which to evaluate their surrounding environment, enabling them to begin learning social skills and rules. Fine motor skills involve more intricate tasks like touching, grabbing, and manipulating objects, enabling learning about the details of different objects and people. Advances in both gross and fine motor skills interact to allow children to develop sports skills such as hitting a baseball. About one-quarter to one-third of children in the united states suffer from allergies, immune reactions to substances called allergens. Children who have respiratory allergies experience sneezing, stuffy noses, and more frequent sinus infections. Food allergies can affect the respiratory system as well. The most frequent cause of school absences is asthma. Asthma is a chronic lung disease in which individuals experience sudden, potentially fatal attacks of breathing difficulty. An acute illness has the following characteristics:Onset is usually abrupt and from a single causeDevelops quickly and worsens rapidly, such as an infection, trauma or injuryUsually isolated to one bodily areaCan be diagnosed and responds to treatmentAcute pain stops when the illness is healedMay heal by itself or can be treated and returned to normal within a few days or up to three monthsIf it lasts longer than three months, it may be the start of a chronic illnessThe following are generally descriptive of chronic illnesses:Onset is commonly gradualDuration is lengthy and indefiniteCause is usually multiple and can be a combination of genetic and environmental factorsDiagnosis is often uncertain; getting an accurate diagnosis can be a long, difficult processThere is no cure and requires management over time In my opinion, we do most of the learning about our bodies during middle childhood, the reason I say this is because, we learn about ourselves, the environment around us, this i s the time when we are truly exposed to everything out there. Children are aware that they have allergies, they know they need their asthma pumps if they start having trouble breathing. During this time children know what kind of sports they want to play and they know what limits to push their bodies too. If a child is obese he will not want to join any sports not only because he might be â€Å"fat shamed† but also because he knows his body is not prepare to be put into the sports routine.ReferencesThe Growing Child, Denise Boyd, Helen Bee 2009.https://study.com/academy/lesson/perceptual-motor-development-definition-components.html https://www.navicenthealth.org/service-center/health-associates-general/acute-and-chronic-illnesses

Homelessness Melissa St

Homelessness Melissa St George SOC 203: Social Problems Instructor: Risa Garelick August 28, 2011 I intend to show the meaning of homelessness and the different ways that people become homeless. I will also show how we can go about preventing homelessness. Homelessness means that one has no place to live. â€Å"The most prominent sociodemographic characteristics identified with high risk of homelessness have been male gender, Black race, being unmarried, and being middle aged† (Greenberg & Rosenheck, 2010, p1234-1235). Most of the homeless live in cities but there are those who live in the rural areas. Most of them are hidden because they are homeless for shorter periods of time. There are several causes or reasons why people are homeless, some of them are by choice and others are forced, contrary to most people’s beliefs that they â€Å"are drug addicts, alcoholics or are mentally challenged† (syzygyastro). The different types of homeless people are â€Å"push-outs†, victims of environmental catastrophe, mentally ill, the new poor, the technologically unqualified, the elderly, runaways, the demoralized, alcoholics, ease addicts, travel addicts, and excitement addicts (Henslin, 2008, p 228). The â€Å"push-outs† are people or families that have been forced out. They can be teenagers who are thrown out by their parents. The parents may have thrown them out due to They can be adults or families who have been evicted by landlords. Due to the high costs of rents, they may have had to choose between paying the rent or other necessities such as food, clothing, or gas. Or they could have lost their home due to the â€Å"sub-prime mortgage catastrophe that has made more than families homeless in 2008 and now threatens a further 48 percent of the rest sub-prime mortgage holders who are late in payments or in default† (Syzygyastro). Victims of environmental catastrophe have been forced out due to hurricanes, floods, fires, tornadoes, tsunamis, or other environmental disasters. The mentally ill have been forced out by hospitals or insurance companies. They are unable to care for themselves, so they live out on the streets not knowing how to survive in the â€Å"real† world. They can also become homeless because they need to choose their medications over rent. â€Å"20% to 50% of homeless adults suffer from a serious mental illness† (Greenberg & Rosenheck, 2010, p 1235). The new poor are forced out from a job due to technological change. There jobs are taken over by machines and/or globalization. The company moves to another part of the world, so that they can pay fewer wage to their employees. The technologically unqualified have been forced out because they never posed any technological skills, so they are unable to keep or get jobs. The wages that they do receive are so low that they can not afford an apartment. The elderly have been discarded. They have no family support, no income, and most are unemployable. Runaways choose to be homeless due to unstable living conditions. Most of these runaways are teenagers who have been physically abused. Some are the results of the system failing them. Most of the runaways are between the age of fifteen and seventeen but there are some that are as young as age ten. The demoralized are the depressed who have given up. The addicts are those who have been addicted to alcohol or drugs and choose their addictions over their homes. 0% to 80% have a history of substance use disorders† (Greenberg & Rosenheck, 2010, p 1235), â€Å"thirty eight percent of homeless people have a problem with alcohol addiction and that another twenty six percent of homeless people have addictions to other drugs† (Substance Abuse and Mental Health Services Administration, 2003). The Anti-Drug Abuse Act has made impossible for people who are convicted of a drug-related crime to keep their public housin g. In the 1950’s the deinstitutionalization of psychiatric treatment was the major factor of homelessness. The ease addicts choose homelessness. They are usually in their early twenties and want to escape responsibility. The travel addicts choose to be homeless and want to roam. The excitement addicts choose to be homeless. They enjoy the thrill of danger and because it offers the â€Å"edge†. The other things that are also associated with homelessness are past incarceration, exposure to trauma, lack of low-income housing, and the decrease in public funds. â€Å"As a result of loss of benefits, low wages, and unstable employment, many families leaving welfare struggle to get medical care, food, and housing† (National Coalition for the Homeless, 2009). A lack of affordable housing and the limited scale of housing assistance programs have contributed to the current housing crisis and to homelessness† (National Coalition for the Homeless, 2009). There are many ways that we can help to prevent homelessness. In 1987, the McKinney Homeless Act took the first steps to this by making it a federal law that there ne eded to be funding for the homeless. The next steps that we need to do is to evaluate the homeless in our communities to see what programs or services are most in need. We need to evaluate our homeless shelters. We need to have job training and financial programs. We need to keep track of the people that we help. We need to set up supportive housing and/or â€Å"Unfortunately, government action and public policy of recent has not necessarily helped the plight of the homeless, in fact in some cases it has served to compound the problem† (Gaddis, 2007). When we evaluate the homeless in our communities to see what programs or services that we need most, we need to do it in a way that is nonthreatening and compassionate. We need to evaluate our own bias, so that we can put them aside and help them. Many of the people that experience homelessness are not the stereotypical homeless persons that would come to mind when thinking about this problem† (Gaddis, 2007). We need to find out why they are homeless and look to the local government for help. Public assistance programs can help the homeless with some of their problems. There needs to be some type of coordination between homeless sh elters and public service agencies. Some people will not go to public agencies for help because of the bias of others and/or because of their pride. Many of the reports that I read told of conditions at shelters as being in poor condition. An example of this is when FEMA set up the social housing after Hurricane Katrina. â€Å"Some people are highly critical of these camps, calling them nothing more than concentration camps complete with barbed wire and gun towers† (Syzygyastro). The other reports that I read talked about shelters that were run down, very few of them, and they were riddled with disease, pests, and thefts. Job trainings and financial programs will be able to help the homeless get back on their feet. We should have some kind of job training programs for these people because most of them are there due to a job loss. This would also help the runaways who need to the life skills to survive in the world. Financial programs could be very helpful because it can help them get their finances in order and to teach them how to stretch their earnings by budgeting. We need to keep track of the people that we help. Too many times people get the help that they need and then they are forgotten about. We need to set up programs that help this people and offer support over a long period of time. Studies of placement programs often find that they lose track of residents within the first year, so track clients carefully, and assess their need for specific services† (Solutions for America). We need to look at supportive housing or â€Å"Treatment of substance abuse has been reported to improve outcomes in homeless persons with dual diagnoses of serious mental illness and substance abuse† (Folsom, Hawthorne, Lindamer.. , 2005). When we set up supportive housing for addicts, we can help them to beat their addictions and set up their new â€Å"life†. We can also help the people with mental health disorders; get the supports that they may need. We will only be able break the cycle by coming together as a community and working on ways to help those that are having a difficult time. We need to remember that one day that could be us and we would want someone there to help us. Annotated Bibliography: Why Are People Homeless?. (July 2009). Retrieved August 12, 2011, from National Coalition for the Homeless website, http://www. nationalhomeless. org/factsheets/why. tml. The article talks about what homelessness is and the many causes of it. Gaddis, Roger. (2007, August 22). The Homeless in the United States. Retrieved August 12, 2011, from website http://www. associatedcontent. com/article/351165/the_homeless_in_the_united_states. html? cat=4, The article talks about the number of homeless people in the United States and reasons why they are homeless. Youth Homelessness: Facts and Solutions. (n. d. ) Retrieved August 12, 2011, from Yout h Noise website http://www. youthnoise. om/page. php? page_id=6145. This article talks about the causes for teen homelessness and how we can prevent it. Preventing Homelessness in America. (n. d. ) Retrieved August 12, 2011, from Solutions for America website http://www. solutionsforamerica. org/thrivingneigh/homelessness. html. The article talks about the many causes of homelessness and how we can prevent it. Addiction Blog. (2011, January 7). Drug and alcohol abuse and the homeless. It talks about the statistics for drug and alcohol abuse among the

Making Dreams Reality Trudeau’s Just Society

Making Dreams Reality Trudeau’s Just Society Pierre Elliot Trudeau, Canada’s 15th prime minister, has always dreamed of Canada becoming a united society. This idea was announced and introduced after his candidacy in 1968. He described his idea of a Just Society as one that : one in which all of our people will have the means and the motivation to participate, in which personal and political freedom will be more securely ensured than it has ever been in the past, in which the rights of minorities will be safe from the whims of intolerant majorities, in which those regions and groups which have not fully shared in the country’s affluence will be given a better opportunity. †[1] Trudeau wanted Canada to become a united society that is independent from Britain and the U. S. A[2] The term ‘Just Society was used in 1968 during ‘Trudeaumania’ .The ‘Just Society’ Trudeau dreamed of was also a country that will be bicultural because o f its justice toward society. A society with justice means that every individual will have freedom, but they will also have responsibilities. Justice also gives people rights that must not be abused. In order to assure equality among citizens, people should help protect those in society who are vulnerable to subjection or prejudice. [3] Trudeau was an efficient prime minister who greatly changed Canada and turned it into a ‘Just Society’Trudeau, unlike the previous prime ministers who made minimal attempts to make Canada an independent country from Britain and the U. S, applied many changes that allowed Canada to be independent. To begin, one of Trudeau’s contributions to Canada was in 1976 when Trudeau successfully allowed Canada to be a part of G7, a group of seven major economic powers[4]. This was Canada’s own choice and did not require Britain’s approval in order to join. Moreover, in 1982 Trudeau passed a bill called Canadian Charter of Rights and Freedoms. This was a huge step for Canada’s independence.The Canadian Charter allowed Canada to have fundamental freedom, democratic rights, and more which led to the Constitution Act of 1982. The Canadian Charter of Rights and Freedom guaranteed the rights and freedoms to a certain extent, which allowed Canadians to make more of their own decisions while regarding the law. Finally, on November 5, 1982, 114 years after the Confederation, Trudeau and nine other premiers made The Constitution Act which would finally allow Canada’s independence. This meant that Canada was free from British and American legislation. 5] The Constitution Act was signed by Queen Elizabeth II to make it official and it granted Canadians Democratic Rights, Mobility Rights, Legal Rights, Equality Rights, Official Languages of Canada Minority Language, and Educational Rights. [6] Any changes required the approval of the Canadian Parliament and 7 of the 10 provincial legislatures that make up at least 50% of overall population of Canada. [7] In doing this, Canada opened its doors to others ensuring everyone receives an equal chance. In conclusion, Trudeau made various changes that increased Canada’s independence.The Contribution Act of 1982 was merely a part of Trudeau’s dream of a ‘Just Society’, he also wanted Canada to be a bicultural country where everyone was welcomed no matter what their nationality, or background was. First, due to the fact that Trudeau was both a French and English, he wanted Canada to become a bilingual country. [8] Soon he enforced bill 22 which was a part of the Constitution Act and was under the name of the Official Languages of Canada and Minority Language Educational Rights. [9] This made Canada a more united country.Also, before the bill was passed most of Canada’s citizens were divided into two groups. One half of the country was the French Canadians, while the other half were the English Canadians. Trud eau wanted to live in a country in which French Canadians chose to live among English Canadians and English Canadians chose to live among French Canadians without abandoning their cultural heritage. The bills which Trudeau created made French and English the official languages of Canada. In Bill 22 it was made sure that French is the official language of Quebec and ensured that newcomers will become a part of the French-speaking community.In addition, during the Constitution Conference one of the decisions made was that French-speaking Canadians outside of Quebec were expected to be treated equally to English-speaking Canadians. [10] Trudeau welcomed all and introduced the immigration act in 1976. The act gave more power to the provinces to set their own immigration laws. Soon Canada’s population grew because of this because immigrants felt safe and welcomed. In doing this Canada is open to others and is able to communicate more with other countries.This allowed Canadaâ€℠¢s economy to grow and be more successful. In conclusion, Trudeau also promoted equality within the Canada. To further ensure equality within the country, Trudeau wanted to apply political equalities. Firstly, Trudeau was neither a dictator nor a fascist leader. The â€Å"Just Society† Trudeau dreamed of allowed everyone to have freedoms that he was not intending to ever take away. Trudeau did not want to cause any problems due to extreme control such as the Holocaust of 1941-1945. Also, Trudeau wanted Canada to be a democratic country.He wanted everyone to have an equal opportunity and believed that the growing gap between the rich and poor between his home and Third World countries should be reduced. When Trudeau was the justice minister he introduced legislation that expanded grounds for divorce and abortions and stopped penalties for homosexual acts between two people. When Trudeau was still the justice minister of Canada, he stated, â€Å"There's no place for the state in the bedrooms of the nation. †[11] Lastly, Trudeau often referred to the Constitution Act in order to lead his nation because it allowed Democratic Rights, Mobility Rights, and Legal Rights.The Democratic Rights allowed every Canadian citizen to vote, Mobility Rights allowed every citizen the right to leave, enter or remain in Canada, and Legal Rights allowed the right to life, liberty and security of a person. In doing this, Trudeau made every Canadian feel like any other person. In conclusion, Trudeau gave Canadians many opportunities to be equal as a nation. In end, the â€Å"Just Society† Trudeau dreamed of, was achieved through many methods and he managed to do many amazing things and turn the ‘Just Society’ into a reality.He transformed Canada into a new country, a new nation completely independent from the British and Americans. Trudeau Created equality for Canada nationally and internationally. If Trudeau did not step up at the time Canada would n ot be where it is now and all of us should be very thankful for it. Bibliography * WORDS: WOE & WONDER http://www. cbc. ca/news/indepth/words/misquotes. html * Statement on the introduction of the Official Languages Bill, October 17, 1968 http://www. collectionscanada. gc. ca/primeministers/h4-4066-e. html * Pierre Trudeau http://www. canadahistory. com/sections/politics/pm/pierretrudeau. tm * Constitution Act 1982 http://laws. justice. gc. ca/en/const/9. html#anchorsc:7 * The Constitution Act 1982 – Trudeau's greatest victory http://www. sharenews. com/features/2010/06/16/constitution-act-1982-trudeaus-greatest-victory * Pierre Elliott Trudeau: Philosopher and Prime Minister http://archives. cbc. ca/politics/prime_ministers/topics/2192/ * Official Statement by the Prime Minister, â€Å"The Just Society†, June 10, 1968 http://archives. cbc. ca/politics/prime_ministers/clips/13269/ Towards a Just Society A Literacy and Human Rights Educational Resource Reader, 81-82 * h ttp://peacefulschoolsinternational. rg/smf/index. php? action=dlattach;topic=363. 0;attach=182 * Pierre Elliot Trudeau http://www. suite101. com/content/pierre-elliott-trudeau-a141463 * John English, Citizen Of The World : The Life Of Pierre Elliot Trudeau Volume One: 1919 – 1968 (Vintage Canada Edition, 2007) * John English, Just Watch Me : The Life Of Pierre Elliot Trudeau 1968-2000 (Alfred A. Knopf Canada) ———————– [1] Official Statement by the Prime Minister, â€Å"The Just Society†, June 10, 1968 http://archives. cbc. ca/politics/prime_ministers/clips/13269/ (accessed December 8, 2010) [2] ibid 3] Towards a Just Society A Literacy and Human Rights Educational Resource Reader, 81-82http://peacefulschoolsinternational. org/smf/index. php? action=dlattach;topic=363. 0;attach=182(accessed December 8, 2010) [4] Pierre Elliot Trudeau http://www. suite101. com/content/pierre-elliott-trudeau-a141463 (accessed Decembe r 8, 2010) [5] Pierre Trudeau http://www. canadahistory. com/sections/politics/pm/pierretrudeau. htm (accessed December 8 2010) [6] Constitution Act 1982 http://laws. justice. gc. ca/en/const/9. html#anchorsc:7 (accessed December 8 2010) [7] The Constitution Act 1982 – Trudeau's greatest victory

Integrated Spatial Fire and Forest Management Planning Article

Integrated Spatial Fire and Forest Management Planning - Article Example The article puts forward the notion that fire science should reapply many of these metrics so that human activities, the impact of access roads, and other factors are counted alongside the information that has traditionally been accounted for with regards to fire loss estimates as a means of more realistically relating key information to the concerned parties. An alternative view of this particular debate is with regards to the fact that many individuals within the fire service community and forcefully management communities are of the opinion that human impacts upon natural environments cannot be categorically stated or counted in a verifiable manner due to the fact that many of these impacts are created long before forcefully management and/or subsequent forest fires actually take place within the region. Although it is true that certain human impacts to forest management and forest fires as a whole can take place long after the region has been designated as a forestry management a rea or even experienced a forest fire. This disconnect between time periods and the means by which human impacts affect different regions to a different degree casts a level of doubt with regards to the metrics and means by which the authors of this particular article measure it against is somewhat worrisome due to the fact that the metrics by which the authors propose would necessarily have the individual believed that any and all forest fires are impacted upon by the very same mechanism.

Building Customer Connection with Old Spice Essay

Building Customer Connection with Old Spice - Essay Example The brand attempts to illustrate that it can alter the lifestyle dynamics of the consumer, transforming their environment from one of mundane and commonplace living to one of excitement and thrill. â€Å"Old Spice† focuses on the tangible benefits of the product, unlike other product brands that position on pricing or premium quality, to illustrate the relationship between product and consumer needs fulfillment. The brand does an excellent job of blending lifestyle marketing, relationship marketing, and elements of logic to appeal successfully to its target market. The advertisement (Appendix A) illustrates a typical, overweight male librarian in a split figure format, illustrating a transformative process from an ordinary, rather unattractive consumer to a stimulated and electrifying rock superstar. Under the VALS 2 model of psychographics, one of the main consumer segments is referred to as the Striver, one with generally low financial resources, but one who maintains a desi re to attain wealth and achieve higher status in society (Boone & Kurtz 213). The Striver profile is one that is very trends-focused and action-oriented, meaning they seek fun and excitement in their lifestyle (Boone & Kurtz 213). Strivers believe that money is a significant justifier for better social status, often seeking to purchase products that are considered premium in an effort to emulate those in society with more financial resources.... The tagline, â€Å"Somewhere in there, there’s a man in there† both chastises and applauds a consumer that reaches for â€Å"Old Spice†, using pathos as a rhetorical appeal to gain consumer attention and interest. Essentially, the â€Å"Old Spice† brand attempts to act as a social critic of the mundane consumer lifestyle and also an advocate for transformation from a boy to a man through the utilization of the brand. In society, the stereotype of the typical librarian is one of stuffiness, unsightliness, and generally unappealing. Because the Striver is greatly concerned about the sentiment and opinion of peers and others in society, â€Å"Old Spice† uses this psychological characteristic to its advantage to effectively promote the product. â€Å"Old Spice† cleverly uses this subconscious ploy to create an emotional response of self-rebuke or self-punishment for the consumer that lives a similar routine and unexciting lifestyle where the cons equences of potential social rejection becomes a factor in prompting purchase intention in favor of this brand. The library environment chosen for this advertisement is laid out much like an oppressive and old-fashioned library of a conservative statesman, further showing the danger of social conformity that can occur by not seeking adventure and thrill. The brand statement in the advertisement, â€Å"Smell better than yourself†, clearly links product benefits to expected outcomes to the consumer by choosing â€Å"Old Spice† over competition. The main goal of this advertisement is to illustrate that a prim and uneventful lifestyle can be changed if the target buyer selects this particular